Today’s big news in big beer is Anheuser-Busch’s release of Bud Light Platinum, just in time for Superbowl celebrating! Decked out in a tall cobalt blue bottle, this new beer is a little sweeter and a little stronger than your average domestic beer. The new Platinum beer has 137 calories and 4.4 grams of carbs, while top-selling Bud Light, by comparison, weighs in at 4.2% ABV with 110 calories and 6.6 grams of carbs. The company describes the brew this way: “It’s smooth, bold and effortlessly sophisticated, but with the drinkability that consumers expect from a light beer.”
You’ll pay a little more for the higher alcohol content, Platinum is running $6.99 a six pack of bottles, about $1.30 more than Bud Light at Belmont Party Supply. “People has already been in asking for it, I think the higher alcohol content is what appeals to them,” says Natalie Moore, the social media guru at the Smithville Road store.
Anheuser- Busch InBev says it created Bud Light Platinum to appeal to a new breed of light beer drinker who likes a little more flavor in a light beer and a more stylish presentation. Advertising Age earlier this month described the release of Bud Light Platinum as part of an effort “to win over younger drinkers who have been gravitating to spirits.” The publication said A-B InBev would spend heavily on advertising and is expected to buy at least one spot for Platinum during the February 5 Super Bowl.
If you try the Bud Light Platinum, let us know what you think in the comments below: