As Rusty Bucket Restaurant and Tavern’s roll out a new website, they are also picking one grand prize winner to receive Bucket dinner for a year (twelve $100 gift cards valid for food only) and a Bucket Fastpass, which guarantees seating at the next available table upon arrival at the winner’s selected Rusty Bucket location. To register, guests are asked to join the Rusty Bucket e-mail list now through March 16th. Additionally, Rusty Bucket will select one winner from each of the 15 locations to receive a Bucket Fastpass.
Rusty Bucket guests previously had interacted with each other through social media, sharing their photos and experiences and even developing widely used hashtags. Rusty Bucket will utilize their new website to engage directly with their associates and guests. “Each Rusty Bucket restaurant is incredibly community oriented, and many of our guests are very loyal to a specific location. We wanted to create that same sense of localization and community online as we do in the restaurants,” said Rusty Bucket founder and president Gary Callicoat.
To accomplish, this Rusty Bucket encourages guests to “compete for their local Bucket” and upload their Bucket experience photos through social media (Facebook, Twitter, Instagram) and hashtag their local Bucket (#rustybucketdayton), which then live streams the Instagram photos to each location’s website. Official Rusty Bucket hashtags were created for each location so guests and associates can directly interact with each other and the brand. As guests join social media channels, Buckets will compete for the most fans. A weekly tally graph of the Buckets will be displayed on the “fresh, new and Rusty all over” website.
Rusty Bucket Restaurant and Tavern, which operates 15 neighborhood eateries in Ohio, Michigan and Indiana, can be found on Facebook.com/Rusty-Bucket-Restaurant-Tavern, @MyRustyBucket on Twitter and Instagram and LinkedIn.com/company/rusty-bucket-restaurant-and-tavern.
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