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Taco Bell and Cheez-It have launched a game-changing duo of menu items: The Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada. These new offerings feature a Cheez-It cracker that’s 16 times larger than the original, delivering a unique crunch-to-cheese experience.
Taco Bell Rewards Members will get exclusive access to these cheesy delights via the Taco Bell app, ahead of a nationwide release on June 6.
A Cheesy Revolution
The partnership between Taco Bell and Kellanova (the parent company of Cheez-It) first made waves in 2022 with a limited test run of the Big Cheez-It Crunchwrap Supreme and Tostada at a Taco Bell in Irvine, CA. The trial was a resounding success, prompting both brands to expand the rollout. Announced at Taco Bell’s inaugural Live Más LIVE event, the nationwide debut promises to delight fans across the country.
Think 16x Bigger
The Big Cheez-It products are built on a 16x larger cracker platform, creating a unique flavor profile for the Crunchwrap Supreme and Tostada. Made with 100% real cheese and familiar Cheez-It ridges, these oversized crackers are the perfect canvas for Taco Bell’s innovative menu items.
The New Lineup
- Big Cheez-It Crunchwrap Supreme ($5.49): This revamped Crunchwrap features seasoned beef, nacho cheese sauce, lettuce, sour cream, and tomatoes, with the classic tostada shell swapped for a giant Cheez-It cracker, all wrapped in a grilled tortilla.
- Big Cheez-It Tostada ($3.99): The Tostada is topped with seasoned beef, tomatoes, lettuce, shredded cheese, and sour cream, all on a colossal Cheez-It cracker.
- Big Cheez-It Box ($8.99): This combo includes the Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, Nacho Fries, and a medium drink.
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