Dion Lack in the famous Doritos commercial.
You all saw it. The hilarious Dion Lack Doritos Commercial (see below) that aired during the 2010 Super Bowl. The one where the cute kid pimp slaps a grown man for dating his Mom and eating his Doritos. Here’s where things get interesting. The adult male in the commercial is from Dayton. And his name is Dion Lack.
Dion has been in the entertainment business as an actor/comedian for eleven years. And as you can guess, his career got a nice boost from the Doritos ad. Lack took some time out of his busy schedule to talk about what he’s been working on, and life as a Dayton transplant living in La La (Los Angeles)
Greg Simms Jr.: The Doritos commercial. That made a lot of noise when it aired. How did that come about?
Dion Lack: “Yeah, the commercial was surprisingly a HUGE success. It came about from a buddy of mine that I worked with as an extra on the set of Fast Furious 4. He approached me a couple months prior with the idea and we collaborated and made it come to life. A lot of people thought I came up with the commercial because I have my own production company. (LackToast Entertainment) but I was just the actor in it.”
G.S.: What was the response to the commercial (from your perspective)? How did the commercial affect your career?
D.L.: “My honest opinion, I didn’t think it was that funny but I kept getting rave reviews from my surroundings that made me fall in love with it. I praise God for the commercials buzz because it had definitely got me a lot of acting and writing jobs that boasted my drive to be more successful.”
G.S.: You are from the Dayton area. when did you move to California? And why?
D.L.: “Yes I’m a proud Dayton native! I was born and raised in Dayton View and moved to Los Angeles in 2001. I came out here to act and was forced to get into the stand-up comedy world. Which I do not regret. Comedy has been my best move yet as far as networking and growing.”
G.S.: Obviously, you are a comedian. When did you know you wanted to pursue this career? And why?
D.L.: “Like I said on the previous answer, I’ve done comedy in high school but never thought I would pursue it as a career. When my family and folks got word I was in L.A., people started hooking me up with the right people that were already established for encouragement and motivation. I slid in just fine and performed and traveled with some of the greats. ”
G.S.: How often do you perform stand-up comedy?
D.L.: “That’s kind of a hard question seeing that I do open mics all the time to try out new jokes. Just like exercising, comedy is a muscle you need to workout. But I average about four scheduled comedy performances a week.”
G.S.: Have you been to the Dayton area lately?
D.L.: “No I haven’t been in back home since April of 2011. Which was a Redemption Comedy show at the RTA Center. It was a lot of fun with my Good Comedian Comrades Mark Gregory, Nate Washington, Will Speed, and produced by Terrance Dorsey. ”
G.S.: If you had to talk to any Dayton area up and coming entertainers, what you tell them?
D.L.: “Dayton is a small market and you can easily be unmotivated because there’s not a lot of encouraging people inspiring your dream. Please stay encouraged!!! Surprise yourself and allow you to be your only competition. Don’t follow and compare someone else’s success with the speed of yours because it will always frustrate you. Everything you do in life should make your life better. ”
G.S.: Do you have anything that you are working on currently?
D.L.: “I am always working on something. I have a Comedy CD that I’m working on which is full of pranks, sketches and most importantly comedy! It will be complete in the Fall of 2012.
I’m working on a fantasy trilogy that was inspired by my oldest daughter a few years ago. Its an analogy novel that I’ve done intense research on and been working on the 3 simultaneously for almost a year now. The working title is Boats which should be complete early Winter.
Like I said on my previous answer, I’ve developed a production company (www.LackToastEnt.com) with my Best Friend Twilla Tanyi. We provide full service to help anyone bring out that vision they have on paper. We’ve done skits, short films, Reality shows, sketches, commercials etc. Check out our new YouTube page (www.Youtube.com/TheLackToastEnt.com)Also, you can follow us on Twitter : @LackToastEnt, and
“Like” us on Facebook : LackToast Entertainment”
G.S.: What is your ultimate goal?
D.L.: “My ultimate goal is to live out all my dreams with no regrets. If I say I’m going to do it, it will be done! I want to be an example of “It Can Be Done!” I don’t cut corners and try to inspire the people around me to stay encouraged. And I will leave you with this: don’t allow money to be your motivation. God Over Money!”
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