On Friday, November 11th, Yellow Springs Brewery will be holding a Metamorphosis Party to celebrate the official unveiling of their new can designed. The can design will be an extension of the new logo the brewery unveiled late last month.
Why the makeover? Co-owner Lisa Wolters explains that, “We were not unhappy with the old logo, but when we tried to apply it to our package, it didn’t lend itself to what we had in mind.” Namely, while the cans themselves looked great, the brewery name in the logo was hard to read, obviously a situation not conducive to retail sales.
The new logo retains the eagle from the original logo, but in the update, the eagle becomes the main focal point. “Eagles can mean a lot of things — freedom, strength, vision — but to Yellow Springs Brewery, the eagle suggests a certain spirit. A spirit that means you have the freedom, strength, and vision to reach higher, to not just accept the status quo, to embrace new perspectives and to dream,” explains Wolters. “It a was simplistic idea,” she elaborates, “the American entrepreneurial spirit. That’s who we are.”
The brewery’s new logo and can designs are a creation of Don Pendleton, a nationally recognized artist residing in Dayton. Pendleton has a connection with Yellow Spring Brewery’s salesperson Shawn Combs, who worked with Pendleton at Alien Workshop. Nate Cornett, the brewery’s other co-owner, and Wolters were fans of Pendleton’s work and were eager to have his help on redesigning the cans.
With its geometric shapes and muted colors, the new logo is reflective of Pendleton’s work. The burnt yellow and the purple were retained to tie into the existing Yellow Springs branding (which will be slowly phased out). The new cans will feature a single signature color per brand, so consumers will be able to differentiate beers like Zoetic from Captain Stardust. The logo itself will tie the brands together and retain consistency among labels.
The brewery’s taproom doubles as a gallery for local artists, and at The Metamorphosis Party, Pendleton’s art will be on display and for sale (for a sneak peak, check out his website. < http://www.elephont.com>). The party starts at 3 pm with a lineup of special Captain Stardust and Zoetic tappings (the Stardust variants include versions with coffee, biscotti, strawberry daiguiri, grapefruit, and one served on nitro. There will also be a habanero Zoetic variant). Stick around as they unveil additional limited releases throughout the night: Gindust (5 pm), Zoetic with mango (6 pm), Captain Stardust with sour cherry (7 pm) and Zoetic with grapefruit (8 pm).
The party runs from 3-10 pm and will feature merchandise with the new logo, a photo booth, and food available to purchase from Harvest Food Truck. The brewery is located at 305 North Walnut Street, Suite B; Yellow Springs, OH 45387. For more information, contact Lisa Wolters at 937-767- 0222 or find them on the web at www.yellowspringsbrewery.com.
