Coffee, java, morning mocha– whatever you call it, you can get a free cup of it at McDonalds on Monday.
The campaign, which kicks off today, Monday March 31st and will give customers at participating restaurants a 12-ounce small coffee at no charge through April 13. It will be up to each McDonald’s location to decide if customers get just one cup or refills on the free coffee.
McDonald’s coffee gimmick follows Taco Bell’s breakfast rollout of its first-ever breakfast menu, which it dubbed as the “largest menu expansion in Taco Bell’s 50-year history.” Taco Bell’s move could take a big bite out of Mickey D’s breakfast sales.While McDonald’s remains the country’s largest fast-food chain, it is trying out new things in an effort to stay on top.
McDonald’s said the free coffee is its way of encouraging new guests to try McCafe Coffee and “surprising them in unexpected ways all year long.” The company said that starting in mid-April, it will surprise a Twitter follower every day for the year with McCafe coffee and prizes.
