Following a successful test at select locations in the Austin-Waco area of Texas late last year, KFC today announced the nationwide launch of the new $20 Taste of KFC meal starting January 29, 2024.
Each $20 Taste of KFC meal includes six pieces of KFC’s Original Recipe chicken on the bone, as well as four finger lickin’ good individual sides including mashed potatoes and gravy, fresh coleslaw, corn, rich and creamy cheddar mac & cheese and four biscuits.
KFC has also introduced Smash’ed Potato Bowls, filled with mashed potatoes and topped with Secret Recipe fries, cheese sauce, bacon crumbles and a three-cheese blend. The bowls are now available nationwide for $3.49. They can also be topped with five of KFC’s chicken nuggets for $2 more.
“Now you can smash your hunger with our new Smash’d Potato Bowls, which take comfort to an 11 with a unique twist on all your favorite KFC flavors smashed together. If you like our Famous Bowls, you’re going to love this new bowl,” CMO Nick Chavez said in a statement. “At just $3.49, it’s a comforting meal deal.”
The bowls are part of the chain’s strategy to attract younger consumers by adding more boneless, to-go offerings. During an interview late last year, Chavez said bowls, sandwiches and wraps are driving a higher mix among younger and more diverse customers and such options are the company’s “main priority right now.”
“Leveraging modern meat blocks in more modern formats is attracting new customers and that even extends to our bowl business,” he said. “Bowls are becoming a bigger part of the conversation.”
