Ever wanted to be a true Dayton insider and ambassador? Now’s your chance. This FREE program is your passport to becoming a proud Tourism Ambassador for Dayton and Montgomery County.

💡 Learn how tourism powers our community
📍 Discover hidden gems & major attractions
🤝 Gain skills to welcome visitors with confidence
🏅 Earn a certificate, ambassador pin & Wilbear keychain!
By completing this tourism academy, you’ll earn a certificate and receive the official Destination Dayton Tourism Ambassador pin and a Wilbear keychain, and you will gain valuable insights into Destination Dayton, the destination marketing organization or DMO for Dayton and Montgomery County.It’s all done online and takes about two hours. Sign up here.
You’ll learn how Destination Dayton promotes Dayton and Montgomery County, driving economic development, job creation, and cultural exchange, all while promoting community amenities. This knowledge will empower you to contribute positively to the well-being and growth of our community.
You’ll discover the positive impacts of tourism and understand how visitors contribute to the well-being and growth of our community. You’ll gain in-depth knowledge about Dayton and Montgomery County attractions including, hidden gems, enabling you to address visitor inquiries confidently.
You’ll also develop skills to actively engage with and assist visitors, ensuring they have an unforgettable experience.
Your participation will foster community pride and help create a positive image of Dayton and Montgomery County for all who visit.
Destination Dayton’s objectives include:
- Attract visitors by developing and implementing strategic marketing campaigns to draw domestic and international tourists.
- Diligently secure convention and meeting business for Dayton and Montgomery County hotels and venues.
- Enhance the visitor experience to ensure a high-quality, enjoyable experience.
- Grow our local economy by increasing convention and meeting business and tourism-related revenue.
- Promote cultural heritage to strengthen Dayton and Montgomery County as diverse and enriching destinations.
- Foster community engagement by engaging local residents in tourism initiatives to build community pride and participation.
While we proudly work with organizations throughout Montgomery County including the Dayton Area Chamber of Commerce and the Dayton Convention Center, Destination Dayton is an independent organization governed by its own Board of Trustees. The Destination Dayton Board is made up of community and business leaders from throughout Montgomery County, who work tirelessly to support and advance the organization’s mission of promoting Destination Dayton.

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As members of this vibrant community, we have the unique opportunity to leave a lasting impression on every visitor who comes our way. Whether they’re here for business, pleasure, or just passing through, it is our collective responsibility to ensure they experience the best of Dayton and Montgomery County. Our local hospitality isn’t just about being friendly; it’s about making everyone feel at home.
We are ambassadors of our community’s legacy—from the Wright brothers who taught the world to fly to the countless artists and innovators who continue to shape our cultural landscape. Every interaction is a chance to demonstrate the values we cherish: community, kindness, and an unwavering spirit of welcome.
Let us engage actively with our visitors. Offer help, share your favorite local spots, and maybe tell a story or two about what makes Dayton and Montgomery County special to you. These personal touches make all the difference.
Let’s make sure that when visitors leave, they carry with them not just memories, but a lasting impression of the warmth and spirit of Dayton and Montgomery County. An impression so compelling, it beckons them to return.