Chili’s is calling out fast food, taking them to “food court” and setting a new standard for chicken sandwiches with industry-leading value available nationwiThe chicken sandwich category has exploded over the last few years, but consumers continue to feel the empty promise of so-called “value” from fast food restaurants. For years, Chili’s® Grill & Bar has redefined value with the addition of Big Smasher and Big QP burgers to the game-changing 3 For Me menu, giving guests an entrée with fries, bottomless chips and salsa, and an unlimited fountain drink for just $10.99 – an unmatched value and dining experience, available every day for everyone, that can’t be beat by a fast food meal. Now, Chili’s is shaking up the chicken sandwich game as the original Big Crispy and new Spicy Big Crispy join the $10.99 lineup for the ultimate chicken sandwich value.
Chili’s is delivering the abundance and quality guests deserve with an expanded, full lineup of six Big Crispy sandwiches
With an expanded, full lineup of six Big Crispy chicken sandwiches – all hand-battered and WAY bigger than McDonald’s® McCrispy®¹ – Chili’s is giving guests the abundance and quality they actually deserve. How much bigger is WAY bigger? Chili’s found in a local study that the average Big Crispy filet was over 80% bigger than the average McCrispy breaded filet.²
“Over the past few years, we’ve exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 3 For Me meal for a value that can’t be found in the drive-thru,” said George Felix, Chili’s Chief Marketing Officer. “Now, we’re setting our sights on fast food chicken sandwiches, offering our gigantic Big Crispy and Spicy Big Crispy chicken sandwiches in the same 3 For Me value meal. This is a shakeup to the chicken sandwich category that is long overdue, and one that our guests are going to love.”
The Big Crispy is now available at Chili’s restaurants nationwide in six crave-worthy variations, all served with a side of the brand’s house-made ranch for the perfect bite every time:
- Big Crispy – A thick, hand-battered chicken breast with creamy mayo and crisp pickles on a toasted bun, available on the 3 For Me menu with fries, bottomless chips and salsa and an unlimited fountain drink for just $10.99.
- Spicy Big Crispy – The same golden, hand-battered chicken breast with an all-new spicy mayo that delivers a slow-building heat, balanced with pickles. The Spicy Big Crispy was an early bestseller in test markets and is now available on the $10.99 3 For Me menu.
- Honey-Chipotle Big Crispy – The Big Crispy is now also available tossed in Chili’s famous Honey-Chipotle sauce, topped with pickles and served as an entrée with white cheddar mac & cheese and fries.
- Nashville Hot Big Crispy – One of the most exciting flavors on national menus in the past few years is now available as a Big Crispy sandwich. The spicy profile is balanced out with pickles and served with white cheddar mac & cheese and fries.
- Buffalo Big Crispy – Rounding out the sauced Big Crispy lineup is this classic chicken pairing, also topped with pickles and served as an entrée with white cheddar mac & cheese and fries.
- Deluxe Big Crispy – Topped with two crispy slices of thick-cut bacon, melty Swiss cheese, mayo, and fresh lettuce and tomato for an even heartier bite. The Deluxe Big Crispy is also served with a side of white cheddar mac & cheese and fries.
At a time when consumers expect more for their money, Chili’s continues to deliver a full-service dining experience at a price point that rivals – and often beats – the drive-thru.
