Doritos® is taking its triangle-shaped brand icon to Another Level® once again by encouraging fans to display their bold self-expression in the form of a triangular haircut and to #NameThatTriangle.
In addition to weekly prizes, one lucky winner could win tickets to Super Bowl LVII
Inspired by Buffalo Bills linebacker, 2x Super Bowl Champion and Super Bowl 50 Most Valuable Player Von Miller and his own triangular haircut, which caught viewers’ attention earlier this football season, #NameThatTriangle is a national social contest that champions the power of triangles and rewards fans who adopt the style and come up with a clever label for their new ‘do. Plus, Miller is someone who understands that the triangle is a shape that goes beyond the connection of three lines and becomes a symbol of strength, change and uninhibited expression.
“Triangles have always represented a path to enlightenment and revelation to me, and it’s no secret Doritos are the ultimate triangles,” said Von Miller. “As a symbol that directs energy and power, the crunch, the shape, and the taste of Doritos gives me, and people everywhere, that extra boost to be bold.”
“Doritos is known for elevating far beyond the snack aisle and into cultural moments, and we’re privileged that snackers think of Doritos when they encounter triangles everywhere,” said Stacy Taffet, senior vice president of marketing at Frito-Lay North America. “When Von debuted his daring and personalized triangle hairstyle, it inspired us to further connect with football fans and encourage them to take on the swagger that comes with the iconic style.”
Now through January 15, 2023 those with a triangle-inspired haircut can simply submit a photo or video of their new hairstyle along with their proposed name of the haircut using #NameThatTriangle and #Entry on Twitter or Instagram for the chance to score two tickets to the Super Bowl LVII.
Additionally, every week during the contest, Doritos will also select the top entry from that week to be featured on Doritos’ Instagram. The five weekly winners could also win an autographed Von Miller helmet and a Triangle Hair Kit to help maintain their cut.