Panera Bread is celebrating the flavors of fall with a lineup of comforting, crave-worthy dishes, available at cafes nationwide.
At the heart of the menu is the Fall for Your Favorites Meal, featuring the return of three signature soups perfect for the season, including Black Bean Soup, a beloved classic making its comeback by guest demand after seven years. To celebrate the revival of cozy seasonal rituals, Panera has launched a new campaign starring Gilmore Girls stars Jared Padalecki and Matt Czuchry, a duo forever tied to small-town charm, endless coffee refills, and one of television’s most beloved fall rewatches.
Panera’s fall menu includes:
- NEW Harvest Medley Chicken Salad – Mixed greens and fresh arugula tossed in balsamic vinaigrette, topped with whole grain blend, grilled chicken, mandarin oranges, feta, dried cranberries, pumpkin seeds, toasted pecans, and crunchy beet strips.
- NEW Crème Brûlée Latte – Freshly brewed espresso, foamed milk and naturally flavored crème brûlée syrup, topped with whipped cream and salted caramel sugar.
- Black Bean Soup – Returning to menu after 7 years, this guest favorite is a hearty vegetarian soup featuring black beans, onion, celery, red bell pepper, carrots, lima beans, potatoes, lemon juice, and garlic.
- Autumn Squash Soup – A Panera seasonal classic featuring butternut squash and pumpkin blended with vegetable broth, honey, apple juice, and warm spices like cinnamon and curry, finished with sweet cream and topped with roasted pumpkin seeds.
- Hearty Fireside Chili – A rich chili made with beef, kidney beans, fire-roasted tomatoes, and green chili peppers, simmered in a flavorful broth with chili spices and cilantro.
- Plus, the return of Panera’s seasonal Pumpkin Cookie.
Much like a warm bowl of soup, nostalgic TV marathons are a cherished hallmark of fall. In Panera’s new digital campaign, actors Jared Padalecki and Matt Czuchry reunite to highlight the personalities of Panera’s iconic soup lineup – each variety reflecting the traits of a different kind of “favorite.” Fireside Chili is the dependable classic, Autumn Squash Soup the sophisticated choice, and Black Bean Soup the brooding favorite making a long-awaited comeback after seven years. Together, these flavors anchor the Fall for Your Favorites Meal, proving that nothing pairs better with cozy traditions than the return of a true fan favorite.
“Fall is one of our favorite seasons at Panera, when we get to spotlight warm, comforting classics alongside fresh, seasonal flavors,” said Mark Shambura, Chief Marketing Officer, Panera Bread. “This year, we’re celebrating not just with the return of guest-favorite soups, but also with playful content that personifies them in a way fans will instantly recognize. It’s all about delivering the cozy, craveable flavors our guests love – and yes, that includes the long-awaited return of Black Bean Soup.”
