Taco Bell is ready to celebrate Taco John’s decision last month to drop its “Taco Tuesday” trademark ownership – with free tacos, of course. It took less than two months (and perhaps one conversation about the cost of this particular legal battle) for Taco John’s to surrender its trademark, giving Taco Tuesday back to the people. And, to celebrate this truly landmark victory, Taco Bell is now giving away free Doritos Locos Tacos
Taco Bell is now giving away free Doritos Locos Tacos for the next four Tuesdays:
August 15
August 22
August 29
September 5
The offer is good at participating Taco Bell locations and on delivery orders in the Taco Bell app. There is no purchase necessary. The offer is limited to one taco per person per day, while supplies last.
“This Free-For-All will not only thank taco fans who supported the cause, but will also spotlight local restaurants and vendors who can now embrace Taco Tuesdays without fear of legal action,” Taylor Montgomery, the Chief Marketing Officer for Taco Bell U.S., said in a statement. “When tacos win, we all win. We all win when Taco John’s decides to release its trademark registration, we all win when taco vendors everywhere are free to join the movement, and we all win when taco fans can freely celebrate and support Taco Tuesdays at Taco Bell or anywhere else.”
When Taco John’s gave up its “Taco Tuesday” trademark, it also pledged a $40,000 donation — $100 for each of its 400 locations — to the nonprofit organization Children of Restaurant Employees (CORE) which provides financial relief to food and beverage industry workers who are facing health crises or other challenges. The Taco Bell Foundation has since matched that donation.
