As Halloween excitement builds, Candy Funhouse, the leading online retailer of unique candy and snacks from around the globe, unveils its highly anticipated list of the Top 10 Halloween Treats for 2024. From timeless classics to the latest candy trends, this year’s selection promises to delight trick-or-treaters and candy lovers of all ages.
With 93% of Americans planning to share candy and chocolate this Halloween, according to the National Confectioners Association, competition for the top spots on Candy Funhouse’s list has been fierce. Based on a combination of the most popular, social engagement and candyologist® picks, the 2024 list strikes a perfect balance between nostalgic favorites and exciting new sweets.
Candy Funhouse‘s Official Top 10 Halloween Treats for 2024:
- Kit Kat Ghost Toast: A classic KitKat with a cinnamon-flavored creme twist.
- Nerds Gummy Clusters: A multi-sensory treat that’s always a fan favorite.
- Sour Patch Kids: Perfect for trick-or-treaters who crave a sour, then sweet, experience.
- Reese’s Lava Big Cup: The iconic chocolate & peanut butter combo, now with chocolate lava!
- Frankford‘s Gummy Body Parts: Ghoulishly delicious, a Halloween must-have.
- Brach’s Candy Corn: A quintessential Halloween treat that embodies the spirit of the season.
- Skittles: The vibrant, fruity rainbow of flavors that’s perfect for sharing.
- M&M’s: A nostalgic classic, now in spooky colors and seasonal themes.
- Twix: A perfect blend of chocolate, caramel, and crunch.
- Snickers: Packed with peanuts, nougat, and caramel—ideal for a satisfying treat.
“We expected some of the usual suspects like Nerds Clusters and Skittles, but I was definitely surprised to see Ghost Toast from Kit Kat break into the top ranks,” said Dave Theodoropoulos, CMO of Candy Funhouse. “What also caught my attention was Candy Corn making the list—despite being one of the most polarizing candies out there. You either love it or you hate it!”
A recent survey highlights the strong preferences candy corn lovers have when enjoying this iconic treat: 57% eat the whole piece in one bite, 28% start with the narrow white tip, and 15% begin with the wider yellow end. These divided opinions underscore the unique status of candy corn in the Halloween candy landscape.
As Americans gear up for Halloween, with 97% of households expecting trick-or-treaters planning to hand out candy, with 73% opting for mini-sized treats.