Photo courtesy Markie_Devo
Burger King unveiled a new burger innovation as part of its “Whopper by You” platform that allows the consumer to have a hand in shaping the menu. The first creation from its new platform is the BBQ Brisket Whopper — a smoky, savory twist on the flame-grilled classic, inspired by what fans of the Whopper have been asking for across the country, Burger King said.
“As the brand known for ‘Have It Your Way,’ we want to continue letting our guests tell us what they want, and when it comes to our iconic Whopper sandwich, they have a lot of ideas,” said Joel Yashinsky, chief marketing officer of Burger King US&C. “We’re excited to kick off the ‘Whopper by You’ platform with the BBQ Brisket Whopper, a flavor profile that our guests requested, and we are very excited to answer with an overwhelming, ‘You Rule!’”
The BBQ Brisket Whopper features slow-cooked BBQ brisket, crispy onions, American cheese and a sweet & golden BBQ sauce, all piled on a quarter-pound, flame-grilled beef patty with lettuce, tomato and mayo.
Additionally, for the first time, Burger King is offering its new Whopper as a Whopper Jr. for those seeking the same flavor benefits at a smaller scale.
Beginning on July 15, consumers can submit their dream Whopper creations on the Burger King website. With their first “Whopper by You” creation, guests can redeem a special Royal Perks offer assigned at random, ranging from a $0.01 Whopper sandwich each week for a year to free burgers with a purchase, and other deals.
“As the brand known for ‘Have It Your Way,’ we want to continue letting our guests tell us what they want, and when it comes to our iconic Whopper sandwich, they have a lot of ideas,” said Joel Yashinsky, chief marketing officer of Burger King US&C. “We’re excited to kick off the ‘Whopper by You’ platform with the BBQ Brisket Whopper, a flavor profile that our guests requested, and we are very excited to answer with an overwhelming, ‘You Rule!’”
