With the COVID-19’s global spread continuing and resulting in ongoing and widespread bar and restaurant closures, and with countries and communities implementing different sets of rules and restrictions, Negroni Week 2020 has shifted its focus accordingly.
This year, Negroni Week (September 14-20) will be a digital-only event and will not be taking place in bars and restaurants. Negroni Week’s festivities will be taking place virtually so that everyone can celebrate safely at at home, and Negroni Week’s fundraising goals are also shifting, focusing solely on raising money for organizations and initiatives that are providing relief to the hospitality industry, which has suffered immeasurable losses as a result of the global pandemic.
NegroniWeek.com will continue as a hub for the initiative this year, with a focus on these fundraising efforts, and for the first time, we will be accepting donations from consumers. Donations will be open on NegroniWeek.com on September 1, and will remain open throughout the month of September. We will also be celebrating throughout Negroni Week from September 14-20 via Imbibe and Campari’s social media channels (@imbibe, @campariofficial, and @campariUSA) and, of course, through the #NegroniWeek hashtag.
Our hope is that 2021 will bring better days, and that we will be able to return Negroni Week to its more familiar format of years past. In the meantime, our goal is to do our very best to give back to the industry that has contributed so much to this initiative over the years. We hope that you will join us in celebrating this year, as safely as possible.
We asked our resident mixologist for some insights to the Negroni and here’s what he shared:
For many a bartender, there is a certain allure to the Negroni. It could be the of the simplicity of the recipe: one part gin, one part sweet vermouth, and one part the bitter Italian liqueur Campari. These basic proportions make the cocktail ripe for experimentation. Which means that the gin can be replaced with bourbon or champagne. The Campari can be replaced with any wide variety of bitters, from Aperol to Zucca. Every time you change one of the ingredients, you change the overall flavor profile. While the Negroni will always stand on its own among the classic cocktails, the variations it has inspired have covered the flavor and color spectrum.
The best legend of the creation of the Negroni starts with an Italian nobleman fleeing to America after having a child out of wedlock. Count Camillo Negroni spent some time in the American West, becoming a cowboy and enjoying the lifestyle of a rancher. When everything was a little calmer, he returned to his native country to settle back into his old lifestyle. He sauntered into town one day, looking for a stiff drink. Thinking the popular Americano (1 oz. sweet vermouth and 1 oz. Campari, topped with soda water) was not going to satisfy his thirst, he asked the bartender to substitute the soda water for gin. It was at that point a legend in the cocktail world was born. And like many other cocktails of the era it was mostly lost after Prohibition, showing up once bartenders started to discover the old recipes.
The one ingredient that takes some getting used to.
What is a classic Negroni, you may ask?
Negroni
1 oz. gin
1 oz. sweet vermouth
1 oz. Campari
Glass: Cocktail or Rocks
Ice: None
Garnish: Orange peel
Pour all of the ingredients into a mixing glass over ice. Stir until the mixture is chilled, then strain into the glass. Twist the orange peel over the cocktail, then drop it in and serve.
If you are a fan of gin and all of its herbal glory, this is an amazing cocktail. The bitter Campari is an acquired taste, but it is blunted by the gin and the sweet vermouth. Start here, and work your way forward…
Not a fan of gin? Bourbon fits just as nicely in this cocktail.
Old Pal
1 oz. bourbon
1 oz. sweet vermouth
1 oz. Campari
Glass: Cocktail
Ice: None
Garnish: Orange peel
Pour all of the ingredients into a mixing glass over ice. Stir until the mixture is chilled, then strain into the cocktail glass. Twist the orange peel over the cocktail, then drop it in and serve.
For those of you that enjoy whiskey more than gin, here is the Negroni variation for you. Swap the herbal gin for the smooth bourbon, and it is like you have an entirely different cocktail. If rye is not your thing, exchange that for bourbon and make yourself a Boulevardier. Either one is fantastic.
Negroni Sbagliato
1.5 oz. sparkling wine (stay in Italy and hit the Prosecco)
1.5 oz. sweet vermouth
1.5 oz. Campari
Bubbles make everything better, right?
Glass: Champagne flute
Ice: None
Garnish: Orange peel
Pour the Campari and sweet vermouth into a mixing glass over ice. Stir until chilled, then strain into the champagne flute. Then top off with the champagne and GENTLY stir. Twist the orange peel over the cocktail and drop in.
It is said that while making a Negroni, a hapless bartender accidentally grabbed an open bottle of champagne instead of the gin and poured it in. Instead of dumping it, he served it to his customer and this star was born. I want to see the bar set up that has the gin ANYWHERE close to the champagne. It seems like a stretch. However, the word sbagliato in Italian means “bungled” or “mistaken”, so there could be an
Unusual Negroni (by Charlotte Voisey)
1 oz. Hendrick’s Gin
1 oz. Lillet Blanc
1 oz. Aperol
Glass: Cocktail
Ice: None
Garnish: Orange peel or Grapefruit peel
Pour all of the ingredients into a mixing glass over ice. Stir until the mixture is chilled, then strain into the cocktail glass. Twist the orange (or grapefruit) peel over the cocktail, then drop it in and serve.
If the boldness of the original Negroni is too much for you, Ms Voisey developed a cocktail that dials back all of the intensity. Henrick’s is an amazingly light gin, more cucumber and rose petal than juniper. The Lillet is not very vermouthy, and the Aperol, while bitter and orange, is not as intense as the Campari.
A little sweeter, but still with some herbal zing.
Dark and Smooth
1 oz. dark rum
1 oz. sweet vermouth
1 oz. Jägermeister
Glass: Rocks
Ice: None
Garnish: Orange peel
Pour all of the ingredients into a mixing glass over ice. Stir until the mixture is chilled, then strain into the cocktail glass. Twist the orange peel over the cocktail, then drop it in and serve.
For even more variations and Negroni recipes, click here.
For one week every June, bar and restaurants mix classic Negronis and Negroni variations for a great cause. It is a celebration of this vintage cocktail all over the country, as well as an opportunity for bars and bartenders to give back to their community.
