If you’ve turned on Top Hits radio lately, you’ve likely heard a beat made by Dijon McFarlane, also known as DJ Mustard. Mustard has worked with a variety of music artists and has made beats for Kendrick Lamar’s newest album, which includes the hit “TV Off.” The song features the producer’s tag, “Mustard on the beat,” before an undeniably catchy callout “Mustaaaaaard.”
Recently, the music producer added another name to his list of collaborators, but this time it’s not a music industry giant. Mustard has teamed up with Heinz for the brand’s first-ever U.S. partnership. Appropriately named, Heinz Mustaaaaaard is a sweet and smoky chipotle honey mustard that features real chipotle peppers and sweet honey flavor. The thick and creamy sauce is the perfect addition to burgers and chicken, but can also be used as a marinade or to coat beef brisket before tossing into the smoker.
A mustard enthusiast himself, DJ Mustard says that the iconic yellow condiment has always had a place at the table. “Heinz Mustard has always been my grilling secret weapon,” says Mustard. “I knew I wanted some sweetness in my sauce, because that’s what gets you that nice browning, bark formation when grilling, but from there I was open. I tested a bunch of remixes with the Heinz team, trying different ingredients like jalapeños, bacon, and chipotle peppers. In the end, it came down to three top contenders before I ultimately chose what I felt was the ‘Mustard’ of all mustards.
The mustard collab was announced earlier this year, though the details were kept under wraps. Despite limited info, it’s been a much-anticipated release for Mustard and mustard fans alike. “This is too perfect,” said one person in a Reddit thread. “Mustard on the meat,” quipped another.
Fans who want a first taste of the new Heinz creation can do so at Buffalo Wild Wings locations nationwide, where it will be exclusively available June 25 through July 14. Guests who order a beef menu item for dine-in will receive a free bottle of Heinz Mustaaaaaard, while supplies last. But don’t worry if you can’t make it during the two-week preview period. The new mustard will soon roll out to major retailers nationwide, including Walmart.com, Target, and Amazon. This is a limited edition product, and we don’t know exactly how long it will be on shelves, so be sure to stock up before it disappears.
Story by Samantha Dillard and originally appeard on Allrecipes.
