marketing communications

SummitUp 2016 is an all day marketing communications, public relations, and digital information conference being presented by a team of Dayton organizations: AAF-Dayton, Better Business Bureau, NMD, WIBN, PRSA. The conference is dedicated to exploring the integration of creativity, communication, and technology. The seventh edition of SummitUp takes place on March 8, 2016, and will be held at Sinclair Community College in Dayton, Ohio.  The speaker bios and entire schedule may be found at www.summitup.org, but here’s the list of speakers, both keynote and breakout’s.

You’ll select your breakout sessions when you reserve so rooms can be assigned accordingly.

• This year’s keynote speakers are:
  • Erik Dahl (one of the most highly rated speakers from a few years ago), “Designing our future”
  • Tom Gerace, founder and CEO of Skyword, “How to Capture Hearts and Minds Through Storytelling”
  • Jen Bonhomme, Global Digital Planning Director of JWT (formerly J Walter Thompson), “The current state of consumer attention”
  • Krista Neher, CEO of Bootcamp Digital (again, one of the most highly rated speakers), “7 Biggest Mistakes in Digital Marketing and How to Avoid Them”

There is a great line-up of breakout sessions as well:

At 9:30-10:15 and repeated from 10:30-11:15 (unless noted on the registration form)

• Kendra Ramirez, Digital Strategy Coach & Trainer, “DAMN Content Marketing”
• John Mannes, Director of Search Engine Marketing for the BBB nationwide, “SEM, the other online white meat”
• Darla Kirchner, “Branding Through LiveStreaming”
• Grace Jones, Marketing Communications Coordinator for Dayton Children’s, “The Do’s and Don’t’s of Hijacking News in Social Media”

At 1:00-1:45 and repeated from 2:00-2:45

• Chris Eifert, Principal at TriComB2B, “Marketing’s Changing Enterprise Role in B2B”
• David Esrati, Chief Creative Officer of The Next Wave, “The Fight Club Networks”
• Chuck Duritch, Dayton Metro Library Manager of External Relations, “Blue Skying Strategies for Non-Profit Social Media”
• Chip Beale, Director of Digital Marketing for Cox Media Group Ohio, “How Native Advertising is Changing the Way We Market”