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Lean How To Use Storytelling To Lead Strategic Change

February 15, 2018 By Dayton Most Metro

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Register now for Wright State University’s seventh annual Organizational Effectiveness Lecture Series (OELS). This year’s topic is…

 What’s Your Story? 

How To Use Storytelling To
Lead Strategic Change

During this event, Andy Eninger – a writer, comedian and former head of the writing program for the famed comedy theater The Second City – will share his insight on the risk of leaving people behind when vision and direction shift.
Something gets lost between that brilliant new strategy and the people who have to make it real. They don’t understand and check out, fade away or underperform because they’re overwhelmed and underinformed. Great leaders connect the dots through great storytelling. They map the message, going beyond bullet-
points. They build a story that builds trust, gives purpose and inspires.
In this interactive presentation, attendees will learn how to:
  • Recognize the power of storytelling for making strategic change meaningful and personal.
  • Use tools for framing message to help audiences understand the ‘why’ and ‘why it matters’.
  • Apply universal storytelling elements like hero, hook and metaphor.
  • Simplify information to be more memorable.
  • Build rapport, trust and transparency through a well-crafted anecdote.
  • Be more adaptive and connected in the delivery of information.
Andy Eninger plunders techniques from the world of improvisation, comedy writing, consumer insights and marketing for an innovative and entertaining, experiential learning experience. He’s a storytelling expert, speaker and learning designer. He helps individuals and organizations connect to audiences by understanding, crafting and delivering their stories in a memorable way. Andy has worked with hundreds of corporations, including Walmart, Procter & Gamble, Cigna, State Farm and many more. He’s traveled the world designing and delivering learning programs on collaborative leadership, executive presence, innovation and storytelling. For Second City Works, he spearheaded learning programs on storytelling, selling skills and diversity & inclusion.


Thursday, March 29
7:45 – 8:30 a.m. Registration, Breakfast & Networking
8:30 – 11:30 a.m. Program
Wright State University Nutter Center, 
3640 Colonel Glenn Hwy., Berry Rm., Fairborn
 
Cost: 
$30 (early bird pricing until February 28);
$35 (March 1 – March 29);
$10 for Students
For more information and to register, click here.

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Filed Under: Community, The Featured Articles Tagged With: Andy Eninger, Effectiveness Lecture Series, OELS, The Second CIty, wright state university


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