Today is Last Day for Early Bird Pricing for SummitUp

• Kendra Ramirez: “What’s Working/Not Working in Digital Today?”, A panel discussion of companies fighting the good fight. Learn from their mistakes and their wins with actionable takeaways.
• Aquiles La Grave of Brandzooka: “WTF is Programmatic?”, How the largest advertising channel ever built by mankind actually works.
• Eileen Varnson, Director of Native and Content Advertising Studio at Cox Media Group

This year’s breakout sesssion are:

• “Remembering the “Why” in a Brand Launch”, a case study on the Dayton Children’s brand identiy presented by Grace Jones of Dayton Children’s, Drew Cronenwett and Cindy Schell of Graphica.
• “Humor in Advertising: Why? When? How?”, presented by Chuck Gulas, Ph.D. rofessor of Marketing, Raj Soin College of Business, Wright State University.
• “Talking Cyber: Cyber Security’s No Joke”, presented by Joe Coyle of WRGT/WKEF, Travis Greenwood of The Greentree Group, and Shawn Waldeman of Secure Cyber Defense.
• “Taking Shape: The Mixed Reality Future,Virtual Reality marketing and special design considerations for VR/3D”, presented by Patrice Hall of Marxent.
• “Why Video?” An exploration into the importance of using video to enhance your brand, presented by Kelly and Brian Mercer of Boom Crate Studios.
• “Attribution Modeling”, presented by Mike Blackney, Vice President of Digital Media for The Ohlmann Group.  How is the ROI credited to a specific marketing channel when the marketing investment is distributed across many different marketing channels? Short-sighted attribution models have resulted in good marketing being deemed unsuccessful and vice versa. Proper attribution is at the core of creating a good marketing strategy.