Many Dayton beer lovers have had Oct 31st circled on their calendar as the day Yuengling debuts in Dayton. The billboards and bus signs have been hyping the arrival for months. And for draught lovers, many local bars and restaurants will be treating folks to a glass of beer on Mon, Oct 31st. But there is a trick to the debut as well, according to Kathryn Oakes, Director of Marketing for Heidelberg Distributing, the demand has been far bigger than we expected. We’ll have enough kegs on hand to service our market, but the retail packages will be delayed until Nov. 14th.”
“I thought that this launch was going to make history for Yuengling and set the standard for future state launches, and Ohioans are going to make that happen,” said Patrick Noone, the brewery business development manager overseeing the move into Ohio. “It’s crazy. I’ve never seen anything like this.”
The family-owned brewery, which promotes itself as “America’s Oldest Brewery,” is based in Pottsville, Pa. Despite being in a neighboring state, Yuengling had never sold its brands in Ohio, blaming the reason on a lack of production.
Yuengling recently expanded one of its breweries to make the push into Ohio.
The beer has a major cult-like following, and there are plenty of stories about Ohioans making special trips to Pennsylvania to stock up. Its arrival has elicited comparisons to Coors, which for years wasn’t sold on the East Coast.
Rob VanMetre, the local Yuengling brand manager, shared with us that the Lager, Light Lager and Black & Tan ( a mixture of Yuengling Premium Beer and Dark-Brewed Porter) will be available at the roll out. Other Yuengling brands, such as Porter and Lord Chesterfield Ale, are expected to arrive sometime next year.
He goes on share that “Yuengling is a fantastic beer with a great following and moving the release date back for retail and convenience stores is really so we can service all our customers and be fair.”
Many local bars will be opening early to host special tasting parties. The Dublin Pub is opening at 5:30am to our $3 pints to Yuengling fans. Stop in for kegs and eggs and get a great start to your week! Archer’s Tavern in Centerville will open up at 6am and TJ Chumps is promoting $2.50 22oz Yuenglings the entire month of November.
If you know of other special events, feel free to add them in the comments below.
And then two weeks later look for the stores to roll out a round of welcome parties. Cheers!