Chipotle Mexican Grill today announced its first-ever High Protein Menu that will roll out today. The curated menu features a High Protein Cup with fresh grilled, hand-cut Adobo Chicken at 32 grams of protein, meeting consumer demand for a quick protein-packed snack. The national weighted average price of a High Protein Cup of Adobo Chicken is $3.82. Chipotle’s popular Adobo Chicken is humanely raised and never given antibiotics, so the menu makes it easy to enjoy clean, high protein options without sacrificing flavor.A high protein diet has held the title as the top diet pattern in the U.S. for three consecutive years. In addition, 70% of Americans say they are prioritizing protein and more than one-third have increased their intake in the past year.2 With the rise of GLP-1s and a broader focus on macronutrients, Chipotle’s new High Protein Menu offers more ways for guests to get the protein they want in the portions that work for them, whether that is a lighter bite or a more substantial build.
The High Protein Menu also features Chipotle’s first-ever snack: a High Protein Cup. Inspired by real protein hacks that Chipotle guests rely on to boost their protein intake (see HERE), the High Protein Cup is 4 ounces of clean, craveable Adobo Chicken or Steak.
The High Protein Menu includes:
- Double High Protein Bowl (81g protein, 11g fiber, 760 calories) – A high protein burrito bowl featuring double Adobo Chicken, light white rice, black beans, fajita veggies, fresh tomato salsa, Monterey Jack cheese and extra romaine lettuce
- High Protein-High Fiber Bowl (46g protein, 14g fiber, 540 calories) – A GLP-1 friendly bowl featuring Adobo Chicken, light brown rice, black beans, fajita veggies, roasted chili-corn salsa, fresh tomato salsa and romaine lettuce
- High Protein-Low Calorie Salad (36g protein, 10g fiber, 470 calories) – A GLP-1 friendly salad featuring Adobo Chicken, Supergreens lettuce mix, fajita veggies, fresh tomato salsa and guac
- Double High Protein Burrito (79g protein, 6g fiber, 840 calories) – A high protein burrito featuring double Adobo Chicken, fresh tomato salsa, fajita veggies, Monterey Jack cheese and romaine lettuce
- High Protein Cup with Adobo Chicken (32g protein, 180 calories) – A 4-ounce side of Adobo Chicken packed with flavor and real protein — the perfect snack or extra side of protein to add to any order.
- Adobo Chicken Taco (15g protein, 190 calories) – A soft flour tortilla, Adobo Chicken, fajita veggies, fresh tomato salsa, Monterey Jack cheese and romaine lettuce
High Protein Built with Superfans
For years, athletes and creators have turned to Chipotle for protein-packed meals, leveraging its customization to hit diverse macro goals. To spotlight how real fans rely on Chipotle for clean protein, the brand is partnering with creators to feature their go-to entrees on the High Protein Menu in the Chipotle app, Chipotle.com and Chipotle.ca starting January 5.
- Josh Hart’s High Protein Burrito (95g protein, 14g fiber, 1340 calories) – A high protein burrito featuring double Adobo Chicken, white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, sour cream, Monterey Jack cheese
- Professional basketball player Josh Hart, a longtime superfan and Chipotle Celebrity Card holder, prioritizes protein at Chipotle to fuel his performance.
- Smaller Sam’s High Protein Tacos (40g protein, 6g fiber, 580 calories) – Three crispy corn tortilla tacos featuring Adobo Chicken, light roasted chili-corn salsa, fajita veggies with sides of tomatillo-red chili salsa and sour cream
- Samantha Milton, @SmallerSam_PCOS, is a health creator who has lost 255 pounds while eating in a calorie deficit and prioritizing protein. Chipotle has been one of Sam’s go-to low-calorie, high-protein meals on her health journey (see HERE, HERE, HERE).
- Kylie’s High Protein Chicken Bowl (52g protein, 12g fiber, 690 calories) – A balanced bowl featuring Adobo Chicken, half white rice, half brown rice, half black beans, half pinto beans, extra fajita veggies, tomatillo green-chili salsa, Monterey Jack cheese and romaine lettuce
- Kylie Sakaida, @nutritionbykylie, is a dietician and bestselling cookbook author who provides accessible, realistic nutrition tips and evidence-based wellness insights for her audience.
