The Oscar Meyer Wienermobile is an automotive icon for one simple reason: it is a car shaped like a hot dog. After 87 years, the iconic hot dog-shaped vehicle was officially renamed the Frankmobile and rebranded with a fresh decal displaying the new title
But that’s not the only thing that’s changed for the brand. A rep for the company told CNN the new Frankmobile name “pays homage” to the new recipe for its hot dogs rolling out this summer.
“While some competitors focused on having strong flavors on a few aromatics like garlic and/or onion, our team worked to balance these out while still keeping strong beef brothy notes throughout the dog,” a spokesperson said.
While specific details about the new recipe weren’t revealed, a press release described the new variety as having a “more balanced flavor profile” while staying true to its “iconic beefy taste that is more delicious than ever.”
The company said shoppers could also expect to see all-new packaging to match its all-new recipe on store shelves soon.
