The iconic Oscar Mayer Wienermobile first hit the hot dog highways in 1936. Our 27-foot-long hot dog on wheels has made it a mission to spark smiles around the country even on their “wurst” of days. Created in 1988, the Hotdogger Program was designed to hire and develop top-talent, grow future leaders of the company, and create gamechangers, innovators, and cultural champions. The team of Hotdoggers and Wienermobile offer the Oscar Mayer brand an unparalleled competitive advantage, delivering incremental sales, merchandising, distribution, and creating a personal experience with thousands of consumers each year.
The Hotdogger program is seeking individuals who are ready to deliver creative solutions on Kraft Heinz’s journey to become the indispensable food company in North America.
The Hotdogger Tour
The Oscar Mayer Hotdogger Program is a 1-Year assignment (starting and ending the first week of June).
The twelve-month program includes:
- Being the face of a multi-billion-dollar brand, while acting as our trusted “boots on the ground”.
- Two weeks of immersive onboarding and relevant job training.
- On-going coaching and mentorship through staff meetings and in-field meetings.
- Post tour opportunities and connections with Kraft Heinz and hundreds of successful alumni.
- Regular meetings and coaching from top Public Relations and Social agency teams.
- Region and partner assignments that provide professional growth and a chance to see the country.
Attributes/Skills/Background of a successful Hotdogger
- Experience working with the public/consumers.
- Prior travel experience is beneficial.
- Highly autonomous position requiring organizational and time management skills.
- Understanding of popular social media channels.
- Ability to work independently and within a team.
- Positive and outgoing – “a people-person”.
- Trustworthiness
- Flexibility
The Life of a Hotdogger
While no two days are the same in the Hotdogger program, a tour includes:
- Representing the Oscar Mayer brand every day you crisscross the hot dog highways of America.
- Executing and reporting over 200 events during your one-year tour.
- Pitching and appearing on local television, radio, or newspaper media.
- Creating social content for multiple Oscar Mayer social platforms including TikTok & Instagram.
- Maintaining and driving our 87-year-old icon and piece of American pop culture.
- Coordinating all aspects of Wienermobile travel logistics and management of travel expenses.
They Are Looking For…
- Outgoing, creative, friendly college graduates who have an appetite for adventure and willingness to see the country through the windshield of the iconic Oscar Mayer Wienermobile.
- A spokesperson for Oscar Mayer who positively represents the brand in radio and television appearances, newspaper interviews, retail events, charity functions, and a variety of other activities.
- Individuals that embraces working with many different workstyles, internal and external consumer promotion teams, marketing teams, and sales professionals.
- Individuals craving the autonomy and flexibility of running their own traveling public relations firm on wheels; organizing events/activations and embracing the challenges of a hyper “fluid” job experience.
Their Values
Our Hotdoggers are expected to embody the Kraft Heinz values as cultural champions and leaders in the organization.
At Kraft Heinz, our values are:
- We are consumer obsessed
- We dare to do better every day
- We champion great people
- We demand diversity
- We do the right thing
- We own it
The Must-Haves
- Bachelor’s Degree required, preferably in public relations, journalism, communications, advertising, or marketing, though applicants are not limited to these degrees.
- Excellent communication and interpersonal skills.
- Outgoing, friendly, and passionate personality.
- Bilingual candidates are encouraged to apply.
- A valid Driver’s License is required and a favorable driving record (a driving record will be requested as part of the recruitment process).
- Legally authorized to work in the United States and applicant WILL NOT require employment visa sponsorship.
- Must be able to work major holidays.
- Desire and ability to spend the year on the road as an ambassador for Oscar Mayer.
- Must be comfortable with daily road travel in the Wienermobile and staying in hotels or short-term corporate approved housing throughout the United States.
- Successful completion of Federal Department of Transportation Physical, Drug/Alcohol Test, Motor Vehicle Records check and standard Kraft Heinz background check.
What They Offer
A One-Of-A-Kind role in a full-time, 1-year assignment with a competitive package including a $35,600 base salary, a weekly allowance of $150 ($7,200/yr.) for meals & personal travel, 18 days of paid time off, full health benefits package, and 100% of hotel expenses covered. If you relish in the chance to hitch a ride in a 27-foot Hot Dog supporting one of the world’s most iconic brands, the Hotdogger program is the place for you!
Why Kraft Heinz
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn’t good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins – and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Hot dog fans are invited to apply to represent the 37th class for one year in a full-time, paid gig behind the wheel of the iconic Wienermobile. Applications for the position, officially titled Wienermobile Spokesperson, are now open here through Jan. 31.
