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Dayton Fashion Week

DFW’s Casting Call for Children: Cute and Adorable Kids Are Welcomed…No “Stage Moms” or “Talent Scouts” Allowed!

March 4, 2012 By Dayton937 Leave a Comment

This will probably be one of my bluntest blogs ever so lets get straight to the point–I hate the shows Toddlers & Tiaras, Dance Moms, and every other show that has to do with talentless parents forcing their children to live out their failed dreams on national television. With that being said–on March 10, 2012 Dayton Fashion Week will be hosting a casting call for children ages 4-14 at De’lish Café located at 139 N. Main St. in Downtown Dayton from 10a-1p. We are asking that participants bring at least one can good or non-perishable food item with them to the Casting Call for the Dayton Food Pantry—this is not required to be seen but it will be highly appreciated.

When we first thought about adding a children’s runway show to Dayton Fashion Week both Junda Morris-Kennedy(the CEO of DFW) and I cringed at the notion of having to deal with the parents—so much so that we actually decided against the show at one point and opted to do a Hair Show instead. But then we were introduced to Dayton based designer Cheree Cantrell and her kids clothing line Cupcake Couture which made me want to run out and have a baby so that they could wear her clothes! Long story short we decided against doing the Hair Show and on Thursday July 26, 2012 Dayton Fashion Week will present a Kids Fashion Collection Show featuring designs by Cupcake Couture and AM Victorious! Here are a few tips on how to prepare for this casting call.

Act Your Age

This is a kids casting call, I want to see kids acting like kids, dressing like kids, and looking like kids in there photos. Again the photos DO NOT need to be professional we will need a clear head shot and a body shot in their everyday clothes. This is open to children ages 4-14 the only requirement is if your child shows up with false eyelashes, “flippers” or false teeth, spray tans, more makeup than Tammy Faye Baker, hair bigger than Dolly Pardon’s, pant to their ankles like Lil Wayne,and dressed like Beyoncé—your child WILL NOT be allowed to participate in our casting call.

During this casting call not only will the kids be in the spotlight but we will also be watching the parents as well—Parents if you come in with a bad attitude–your child WILL NOT be allowed to participate in our casting call because we will be working closer with the parents then we will be with the children and we don’t have time to deal with problematic parents—so in the words of Prince– parents “act your age not your shoe size”. We want this to be a fun and playful environment both during the casting call and the actual runway production.

Safety First

All participants must have this signed release form http://​library.constantcontact.com/​download/get/file/​1101602765664-514/​DFW+model_agreement.pdf.(Please Disregard the height and all black attire requirement we did not have time to update this form from our adult casting call). All participants for the kids casting call MUST BE ACOMPANIED BY A PARENT OR A LEGAL GUARDIAN THAT IS AT LEAST 18 YEARS OF AGE! There will be NO exceptions made to this rule. This is not us trying to be mean or single anyone out THIS IS A SAFETY ISSUE!

Another safety issue that I must address is this—During our first casting call for adult models. We had several “scouts” for other “agencies” show up to our casting call unannounced and uninvited to do some recruiting. Not only does this show a lack of professionalism on their part by piggy backing off of our event but it also poses as a safety risk for participants. So to avoid this from happening again during this casting call we are not allowing spectators in the building—ONLY PARENTS/LEGAL GUARDIANS AND THE PARTICIPATING CHILD WILL BE ALLOWED IN THE BUILDING—no aunts, cousins, neighbors, and etc will be allowed. Parents if anyone approaches you outside of the building about signing up your child to an agency or gives you a card for you to call them about some great opportunity for your child to model please report this to us immediately. Last year I took my little sister Portia to the America’s Next Top Model Casting Call at The Greene and there was an Escort Service handing out cards to participants. Let’s face it there are some sick people in the world and We CAN NOT guarantee anything to you about these “scouts” but I will ask you to ask yourself this question. If this person is representing a reputable agency why do they need to lurk outside of another casting call to find talent? If you have any questions or concerns please feel free to email us at [email protected].

Filed Under: Dayton Fashion Week Tagged With: AM Victorious, Cupcake Couture, Dayton Fashion Week, De'Lish Cafe, Kids Casting Call Safety

Important Dates about Dayton Fashion Week and How to Break into Modeling

January 31, 2012 By Dayton937 Leave a Comment

As the Director of Operations for the City of Dayton’s first International Fashion Week, I can’t tell you enough just how grateful we are for the overwhelming show of support that we have received from the entire Miami Valley area. Plans are really coming together and we have an exciting line up of designers who have come on board to be a part of this ground breaking event for our city including Marlene Haute Couture, Bothdol Fashions, House of Jola, and Dayton’s very own kids line Cupcake Couture just to name a few! Before I go any further there are some important dates to remember that are rapidly approaching; on Wednesday February 1 at 8:15 and 8:45 be sure to tune in to FOX 45 in the Morning, where the Dayton Fashion Week team will make its debut–there will be a mini fashion show featuring the designs of Marlene Haute Couture. On Saturday February 25 from 10am-3pm Dayton Fashion Week will hold its first casting call for models—all models must bring with them this signed release form. To be clear, there will be separate casting calls for the Children’s Runway Show and to become one of the hosts for Inside Couture Television, the dates and locations for these casting calls will be announced soon. Finally, the deadline for designers to apply to be a part of Dayton Fashion week is Thursday March 1 all submissions must be sent via our website at daytonfashionweek.com.

Since the announcement was made about Dayton Fashion Week members of the DFW team have been bombarded with question about the industry and the most common question is “How do I become a model?” So here are a few pointers on how to jump start your modeling career–The first thing you need to know is what genre you fit into. There are several genres of modeling; High Fashion, Plus-Sized, Lifestyles, and Promotional are the most common. High Fashion Modeling is probably the most popular and well known form of the modeling industry—these are the models that you see sashaying up and down the runways for some of the world’s top designers and they are also seen in magazines like Vogue. These models are typically very thin and tall, females must be at least 5’10 and males 5’9. Plus-Sized models also fall under the High Fashion Models height restrictions, the only difference is size–Plus-Sized Model typically wears a size 6-12. Lifestyle models are generally used in photos showing a common life activity—for example– an ad photo for Tide in a magazine of a mother joyfully doing laundry. Promotional Models are used at various conventions showcasing products. A models height and size tend to be a lot less restrictive for both Lifestyle and Promotional Models.

Once you have determined what genre you fit into, now it’s time to take some pictures! As mentioned in one of my previous columns–DO NOT GO OUT AND SPEND HUNDREDS OF DOLLARS ON PROFESSIONAL PICTURES!! There are cheaper ways to get the pictures that you need to start your modeling career. There are thousands of photographers looking to fine tune their skills on websites like modelmayhem.com which is a networking site for models, designers, makeup artist, and photographers. It’s free to join and what’s even better—there are a lot of photographers who are willing to work with you free of charge also known as TFP if you have the look that they are looking for to build their portfolio. If you book a job via Model Mayhem it is very important that you discuss concepts, compensation, locations, ask for references, and ask if escorts are welcomed prior to arranging any meetings or shoots. Another cheap way to get the pictures that you need is to have a friend or a family member take the pictures for you please reference the criteria for photos in this past article about the casting call for DFW.

So now you know which genre you’re in, you have your pictures, and now it’s time to get discovered. This is where it’s important for you to start doing research on the various fashion markets in the U.S. New York is known for more High Fashion work, Chicago and Los Angeles do more Editorial, Atlanta’s market is geared towards Promotional and Lifestyles, and Miami does a mix of all 4 markets–there are also off seasons for each of these cities. You should also research the various agencies because not all agencies cater to each genre. Once you’ve picked the agency that you think best suites you, find out when they hold their open calls, which is pretty much a casting call. If you can’t afford to travel ask for a mailing address, website, or email address where you can send your photos. Please understand that agencies handle hundreds of phone calls and receive thousands of pictures every day, if an agency is interested in you they will contact you.

Hopefully these tips will help you in your pursuit to breaking into the industry. If you haven’t done so yet please “LIKE” our Facebook page. Can you think of a better way to launch your career than at Dayton Fashion Week?

Filed Under: Dayton Fashion Week Tagged With: Bothdol Fashions, Cupcake Couture, Dayton Fashion Week, De'Lish Cafe, FOX 45 In The Morning, House of Jola, Marlene Haute Couture

The Ugly Side of a Beauty Based Industry

January 17, 2012 By Dayton937 Leave a Comment

Hi my name is Caressa Brown, I have acne prone skin, stretch marks on my hips, I pluck unwanted hairs from my chin and neck and I was 28 years old the first time that I felt pretty without a hair weave or straight hair. When I was a kid I had bugged eyes, bucked teeth, dark gums, and would go home crying every day after getting picked on by classmates for being so tall and skinny–they called me names like Skeletor, Jimney Cricket, and Nappy-Go-Happy to name a few. I didn’t get into modeling because I thought I was cute;  in fact it was quite the opposite— at the age of 11 with my self-esteem 6 feet below the basement my mom enrolled me in Betty Massie Modeling School in Centerville with the hopes that I would learn some skills that would boost my self-esteem and confidence. After that first class the instructor told my mom that she wasn’t going to charge me to attend because I had the potential to be signed in a larger market or a major agency and at the age of 12, I signed my first professional modeling contract.

At the time it was the norm for agencies to only have one black model if any–and it was a rarity for any agency to have two– if they did, the models were instantly pitted against each other. So there I was – an insecure 12 year old model, the only black face at casting calls, and I wasn’t getting booked for any jobs. Seeing the affect that it had on me my parents put my career on hold until I was in high school, when ironically, I was scouted and signed on the spot by the President of Click Modeling Agency and the very first “plus-sized” model signed to the Click.

I said all of that to say this – I know that there was some disappointment based on the size restrictions for Dayton Fashion Week and I was immediately called out for it—one person questioned how could our city’s very first International Fashion Week put such size restrictions on models.  After all this is the city that brought you Toccara Jones – a “plus-sized” model who appeared on America’s Next Top Model.  And this is the Midwest where the vast majority of people don’t come close to fitting into those sizes—and I couldn’t agree more. I’ll be the first to tell you that it pained me to add those restrictions so much so that I reduced the height requirement from 5’10 to 5’8 and I raised the dress size from a 2 to a 4.

Before I go any further please understand that I would love to have women of all shapes and sizes rocking the runway of DFW–but the sad truth is, when it comes to finding designers of “plus size” clothing–pardon the pun but it’s slim pickings and when you add the fact that DFW is an inaugural event it becomes even more difficult.  As of right now we have not had any designers of “plus-size” clothing to sign up–but it’s my hope to find local boutiques that cater to women of all sizes to step up and participate.  So I encourage everyone REGARDLESS of your size to come on out to De’Lish Café and give it your best shot.

When I was offered the opportunity to write this column by DMM Publisher Bill Pote, he admitted that he didn’t know much about the fashion or modeling industries and he requested that I helped to educate readers about the industry and share some of my experiences. So without further ado—

Lesson #1 – Image is Everything

This can be a cruel and vicious industry– and if you don’t fit into that image you will be chewed up and spit out. As mentioned when I started modeling I was the only black model at all of the casting calls—when I returned to modeling the first photshoots I booked were for my comp cards. I spoke with the photographer over the phone the night before, he asked me my race, and I told him that I was black. I arrived and I was immediately ripped to shreds for not being “black enough”–for an hour the photographer fussed at me because my nose wasn’t wide enough, my lips weren’t full enough, I had golden undertones in my skin, my eyes looked Asian, my cheek bones were too high, and he demanded to know my family history. I told him that I was black, Blackfoot, Cherokee, and Irish. Then he snapped at me “that’s how you need to identify yourself from now on” and then he went on to tell me that I’ll never get cast as a black model.

Lesson # 2 – The Skinny on Skinny Models

There are several reasons why models are so thin: 1) It’s very expensive to start and maintain a clothing line and the less you spend on fabric the better–hence the sample size 2 that is often seen on the runway. 2) Most designers want their clothing to appear on the runway as if it’s hanging on a hanger which means no curves. 3) Somewhere a standard of beauty was set saying that the thinner you are the more attractive.  The good news is that there has been a movement to ban super skinny models on the runway, but the bad news is—it came from governments and the industry fought against it claiming that they were being used as a scapegoat for eating disorders.

Lesson #3 – If You Wanna be on Top—You’ll Need a Strong Support System

I can’t even begin to imagine where I’d be or what my mind set would be like if I didn’t have strong, active and supportive parents in my life. My education always came first, so during those years of low self-esteem I gained inner confidence based on my academic performances.  I was an honor student, a volunteer, a Who’s Who Among American High School Students, etc.  By the time I was in my 20’s and I had contract offers from the top modeling agency in the world Elite, I didn’t feel the pressure to fit into any industry standard because I was focused on college. When people come to me about getting involved in modeling I tell them how important it is to have a support system in place.  I don’t mean having a “yes man” – you need to have someone willing to tell you when you are wrong, pick you up when you are down, and be your voice when yours is lost.

Lesson #4 – True Beauty Starts from the Inside

I know it’s cliché but it’s the truth – if you don’t like what you see in the mirror there’s no amount of makeup that can cover that up. I started this article talking about my insecurities – the majority of which I have overcome by not allowing them to define me as a person. I set my own standards and I don’t waste my time comparing myself to anyone. I look myself in the mirror everyday literally and figuratively speaking, and if I don’t like what I see I adjust my mind set and slowly but surely I work on those things until they are no longer an issue for me… no cosmetics or designer clothing needed.

Filed Under: Dayton Fashion Week Tagged With: Body Image, Caressa Brown, Dayton Fashion Week, De'Lish Cafe, Insecurities, Plus size clothing designers, Plus Size Modeling

Casting Call for Dayton Fashion Week to be held at De’Lish Cafe

January 10, 2012 By Dayton937 Leave a Comment

Kyle Haggerty

“I know talent when I see it. You either have it or you don’t. It’s that simple.” Those are the words of MTV’s Made coach, runway coach extraordinaire and Executive Producer of Dayton Fashion Week Kyle Haggerty—and on February 25, 2012 you will get your chance to prove if you have what it takes to rip the runway at the official Casting Call for DFW! It will take place at De’Lish Cafe –located at 139 N. Main Street in Downtown Dayton from 11:00 a.m. to 3:00 p.m. Models must arrive by 10:00 a.m. and have two recent photos; one full body shot and one head shot with your measurements and contact information on the back of each. Models with previous experience should bring your current portfolio.

Female models must be at least 5’8 without heels and wear a women’s size 0-4. Male models must be at least 5’10 and wear a suite size 40-44. Few exceptions will be made. Models must be at least 15 years of age–participants under the age of 18 must have a parent or legal guardian present–Mature models are welcomed. If you don’t fit into the height and size restrictions fret not because you still have two other opportunities to participate in DFW via the Dayton Fashion Week Magazine Cover Model Search and you can audition to be one of the local hosts to cover DFW for Inside Couture Television which airs in Miami Florida for NBC affiliate Channel 6. Information regarding these two casting calls will be announced at a later date.

If you’re wondering what to expect during this casting call, it’s simple–for starters, you will be auditioning in front of me, along with the CEO and Founder of Dayton Fashion Week Junda Morris-Kennedy, the Director of Makeup Angelica Ross, and there may be a surprise judge in the building (but you didn’t hear that from me). Be prepared to walk the runway and answer a few questions about yourself. Our job is to pick the best models and send their information to the designers who will make the final decision on who gets to walk for them.

As far as preparation for casting calls is concerned, I can honestly say that in my 20 years in the industry I’ve seen it all and I’ve made a lot of mistakes in preparing for them. However, I’ve learned from my mistakes and I’m going to share a few pointers with you so that you will arrive ready to shine!

(photo by Blush Boudoir)

Tip #1 Your Pictures

I CAN NOT EMPHASIS THIS ENOUGH–PROFESSIONAL PICTURES ARE NOT REQUIRED FOR THIS CASTING CALL–or any casting calls for that matter! Your pictures should be simple–ladies you should be wearing little to no makeup, your hair should be pulled back. Men you should be clean shaven.

Your head shot should be a close up photo of your face. Smiling is optional but if you choose not to smile in your photo please take the advice of Tyra and smile with your eyes–we don’t want to see any mug shots! This pic should also be taken with you looking straight into the camera.

The full body shot should include a head to toe view of you. Do not go out and buy a new outfit–your clothing should be simple no logos, bright colors, or wild and crazy prints; this applies to both male and female models. Your outfit should be fitted but flattering to your body type. Shoes are optional. You should be standing. Its ok to be a little creative for this shot; by this I mean you can have your hands to your side, one or both hands on your hips, you can tilt your head for a profile shot of your face, and etc…but no over the top posing. The same rules for your appearance in your photos should be applied during the casting call as well.

Tip #2 Be Prepared To Stand

Ladies please BRING a pair of 3” heels to walk in—emphasis on BRING! I can’t tell you how many times I’ve shown up to casting calls or Go-See’s wearing heels and ended up having to stand for hours. By the time it was my turn to be seen by the casting agent—I could barely walk and let me tell you– hobbling down the runway with a grimaced look on your face is not a good look on anyone and it’s not going to land you any jobs! So it’s ok to arrive in some flat comfortable shoes. If you’ve never worn heels before practice makes perfect–start practicing your catwalk in the shoes that you plan on wearing for the casting call now. Guys, you have no clue just how good you have it; the only thing that we ask of you is to not wear gym shoes when it’s your turn to walk!

Tip #3 Diva’s and Divo’s Need Not Apply

Attractive and talented models get turned down for jobs every day because they have poor attitudes or they’re not coachable. I’ve attended casting calls where the client or casting agent was right in the waiting room with the other models and never said a word to anyone about whom they were; they mingled, sat back and observed. Sadly, I’ve seen some models be really rude and unaware of whom they were speaking too–needless to say they weren’t cast. Please don’t be this person!

Tip #4 Be Yourself

We can tell the real from the fake–and we want to see your real personality. You might not be right for the runway but you never know what opportunities may come your way as a result of this casting call. Finally, don’t worry about the next person, February 25, 2012 is all about you and we can’t wait to meet you! If you have any questions, please email me at [email protected].

Filed Under: Dayton Fashion Week Tagged With: Andres Aquino, Caressa Brown, Dayton Fashion Week, Dayton Ohio, De'Lish Cafe, Downtown Dayton, Junda Morris-Kennedy, Kyle Haggerty, Model Search, MTV Made

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