FOX 45 In The Morning

Recently it seems like no matter where I go and no matter what I do, I run into somebody who expresses their excitement or has questions about Dayton Fashion Week– from my close friends to random strangers who recognize me from my picture on this blog. The word has gotten out and I’m pretty comfortable saying that the City of Dayton is ready to take its place as the Fashion Capital of the Midwest!!

When I first heard about Dayton Fashion Week in September and signed up to help last year, I naively thought this was just going to be a fun little fashion show that will give people something to do–BOY WAS I WRONG!! Dayton Fashion Week has become a week long International Production that has grown beyond words in the past couple of weeks! From Fashion Politque Magazine out of London, England naming us a “must see” Fashion Event of 2012, to our Cover Model Contest gaining national attention by Fashion Faces Magazine out of Phoenix, AZ. We’ve had Fashion Bloggers from New York to L.A. seek out information and request press passes, and we’ve even had the head of several International Modeling Agencies reach out to support us and we are in talks of offering a few local models affiliated with DFW contracts. More importantly on the local front the Downtown Dayton Partnership and Dayton Most Metro have played major roles in helping us get the word out, we’ve appeared on FOX 45 In The Morning twice, this Wednesday we will be appearing on Living Dayton on Channel 2 at noon, and Wednesday evening we will be featured on WYSO 91.3 FM Kaleidoscope Hosted By Juliet Fromholt and we CAN NOT THANK YOU ALL ENOUGH FOR ALL OF YOUR SUPPORT!

So to say that Dayton Fashion Week is just a “fashion show” would be an understatement because we have gone beyond just an event it’s officially a movement!! Dayton Fashion Week has grown and like every great movement, we are looking for a few good leaders, supporting staff, and volunteers to add to our already talented team. In July Dayton Fashion Week will be launching a quarterly print Fashion and Lifestyle Magazine; we are looking for writers, editors, and a sales and marketing team.

This event represents what the cutting edge fashion industry is all about and will be a great experience for anyone interested in a career in events, fashion, media, or marketing. There is a volunteer job for everyone and their roles will include:

Runway Venue Preparation
Designer and Guest Ushers
Backstage Assistance and Set Up
Assemble Gift Bags and Press Kits
Help maintain the main event Information Desk
Assist in the Volunteer Center
Various other tasks for the Dayton Fashion Week Staff

For the opportunity to be involved with the Volunteer Program, please RSVP and email your resume and cover letter to: [email protected]. We will have a Volunteer Meeting on Thursday April 19 from 6p-8p at the Kettering Library located at 3496 Far Hills Ave. Dayton, Ohio 45429.

As the Director of Operations for the City of Dayton’s first International Fashion Week, I can’t tell you enough just how grateful we are for the overwhelming show of support that we have received from the entire Miami Valley area. Plans are really coming together and we have an exciting line up of designers who have come on board to be a part of this ground breaking event for our city including Marlene Haute Couture, Bothdol Fashions, House of Jola, and Dayton’s very own kids line Cupcake Couture just to name a few! Before I go any further there are some important dates to remember that are rapidly approaching; on Wednesday February 1 at 8:15 and 8:45 be sure to tune in to FOX 45 in the Morning, where the Dayton Fashion Week team will make its debut–there will be a mini fashion show featuring the designs of Marlene Haute Couture. On Saturday February 25 from 10am-3pm Dayton Fashion Week will hold its first casting call for models—all models must bring with them this signed release form. To be clear, there will be separate casting calls for the Children’s Runway Show and to become one of the hosts for Inside Couture Television, the dates and locations for these casting calls will be announced soon. Finally, the deadline for designers to apply to be a part of Dayton Fashion week is Thursday March 1 all submissions must be sent via our website at daytonfashionweek.com.

Since the announcement was made about Dayton Fashion Week members of the DFW team have been bombarded with question about the industry and the most common question is “How do I become a model?” So here are a few pointers on how to jump start your modeling career–The first thing you need to know is what genre you fit into. There are several genres of modeling; High Fashion, Plus-Sized, Lifestyles, and Promotional are the most common. High Fashion Modeling is probably the most popular and well known form of the modeling industry—these are the models that you see sashaying up and down the runways for some of the world’s top designers and they are also seen in magazines like Vogue. These models are typically very thin and tall, females must be at least 5’10 and males 5’9. Plus-Sized models also fall under the High Fashion Models height restrictions, the only difference is size–Plus-Sized Model typically wears a size 6-12. Lifestyle models are generally used in photos showing a common life activity—for example– an ad photo for Tide in a magazine of a mother joyfully doing laundry. Promotional Models are used at various conventions showcasing products. A models height and size tend to be a lot less restrictive for both Lifestyle and Promotional Models.

Once you have determined what genre you fit into, now it’s time to take some pictures! As mentioned in one of my previous columns–DO NOT GO OUT AND SPEND HUNDREDS OF DOLLARS ON PROFESSIONAL PICTURES!! There are cheaper ways to get the pictures that you need to start your modeling career. There are thousands of photographers looking to fine tune their skills on websites like modelmayhem.com which is a networking site for models, designers, makeup artist, and photographers. It’s free to join and what’s even better—there are a lot of photographers who are willing to work with you free of charge also known as TFP if you have the look that they are looking for to build their portfolio. If you book a job via Model Mayhem it is very important that you discuss concepts, compensation, locations, ask for references, and ask if escorts are welcomed prior to arranging any meetings or shoots. Another cheap way to get the pictures that you need is to have a friend or a family member take the pictures for you please reference the criteria for photos in this past article about the casting call for DFW.

So now you know which genre you’re in, you have your pictures, and now it’s time to get discovered. This is where it’s important for you to start doing research on the various fashion markets in the U.S. New York is known for more High Fashion work, Chicago and Los Angeles do more Editorial, Atlanta’s market is geared towards Promotional and Lifestyles, and Miami does a mix of all 4 markets–there are also off seasons for each of these cities. You should also research the various agencies because not all agencies cater to each genre. Once you’ve picked the agency that you think best suites you, find out when they hold their open calls, which is pretty much a casting call. If you can’t afford to travel ask for a mailing address, website, or email address where you can send your photos. Please understand that agencies handle hundreds of phone calls and receive thousands of pictures every day, if an agency is interested in you they will contact you.

Hopefully these tips will help you in your pursuit to breaking into the industry. If you haven’t done so yet please “LIKE” our Facebook page. Can you think of a better way to launch your career than at Dayton Fashion Week?

Dayton Fashion Week Seeks Volunteers

Important Dates about Dayton Fashion Week and How to Break into Modeling