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Mayor to Get Nails Painted – You Pick the Color!

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(Most content taken from the Activated Spaces Web site)

Visit Peace on Fifth - one of the Activated Spaces Pop-Up Shops

On Friday, December 2nd, Mayor Leitzell will help raise funds for Activated Spaces by getting his nails painted at Beaute Box, one of the Activated Spaces Pop-up shops. Donate online now! The more they raise prior to the event, the crazier the color, plus you’ll help Activated Spaces start new pop-up shops in 2012. Every $250 raised helps to establish a new pop-up shop in downtown Dayton!

– If we raise $250, color: Wildfire
– If we raise $500, color: Tutti Fruitti:
– If we raise $750+, color: Hotski to Tchotchski:

Any amount you donate to the cause can help: $5, $25 or $50. Your support of these pop-up stores will help to spur a more permanent retail environment in our downtown – the next step in downtown revitalization.

The “grand painting” will happen at 8pm on Friday, December 2nd at Beaute Box. Attend the Activated Spaces grand opening and join in the fun.

Instead of just using his celebrity to promote the event and the pop-up shops, it was important to Mayor Leitzell that it be a fundraiser. Beyond promoting the “new and unique” pop-up shops,  he is adding his name (and nails) so Activated Spaces can get the funding to continue to do the good work in the community. Leitzell says, “it’s all in good fun and and it’s raising money for a good cause.”

DATV Program: All Things Marketing

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Monica McGee, creator and show host for DATV's All Things Marketing program.

Years ago, I worked for a general contractor and my job was to supervise the work being done at one of his job sites while he was away.  I remember being fascinated by the carpenters whom – with extreme focus and spot-on precision with the hammer and nail – meticulously labored on the task before them, erecting the sturdy frame necessary for a strong structure.

Freelance marketing consultant Monica McGee operates in similar fashion.  She focuses on a goal, knocks it squarely on its head, then – like a certain Brooklyn-born hip-hop artist – moves on to the next one.

I could say that McGee’s an up-and-coming professional, but the truth is…she’s already here.

Her show, All Things Marketing, airing on DATV, is an expertly-produced examination of the importance of the often-overlooked process of marketing within everyday business, political and personal activities.  “My vision for the program is to show marketing from different viewpoints,” says McGee.  “I interview business professionals, marketing experts and individuals who understand marketing and how it relates to business, sales, image, and brand equity of a company or individual”  McGee believes showing marketing from various vantage points keeps the show interesting.

“Even if you’re not into marketing, you can relate,” she adds.  “Whether it’s a company, a job, a place or a product…everything in one way or another is marketing.”

Another interesting twist to the All Things Marketing format is that each episode focuses on a specific theme.   The first episode (“All Things Politics”) centered around the effects of marketing on the political process.  McGee’s guests – OH Representative Clayton Luckie (D), Logan Martinez (Green Party), David Landon (R),  Robert Scott (Tea Party), Fred Strahorn(D),  County Commission Candidate Jan Kelly (R),  and Dayton Mayor Gary Leitzell (Independent) – represented a wide spectrum of  viewpoints within the political spectrum.

“The conversation was lively,” recalls McGee, with guests voicing their opinions on topics ranging from budgetary spending and the effectiveness of political ads in swaying public opinion.

L to R: Shondale Atkinson, Shana Douglas, Carla Weis Hale, show host Monica mcGee, Sharon Davis Howard, Kesha Brooks and Vicki Giambrone. (Photo by F. Coleman)

For her second show (“All Things Non-Profit: Making Your Marketing Monies Stretch”), McGee tapped Sharon Davis Howard and Vicki Giambrone of the Crown Jewels™ of Dayton, Shana Douglas and Carla Weis Hale of CultureMash, and Shondale Atkinson and Kesha Brooks of The Mustard Seed Foundation to discuss the challenges of marketing within the not-for-profit sector.  If you missed the November 30th airing of this fantastic episode, DATV will re-air it on Dec. 5th at 5 p.m. and Dec. 10th at 2 p.m.

“Monica’s amazing,” says Larry Haney, technical director for All Things Marketing.  “She and I talked for a long time about the direction of the show.  She’s done a wonderful job right from the beginning and she really cares about the quality of the content in the show.  Also, I like the fact that she chose to highlight some of the non-profits here in Dayton who are doing some important work.”  Show assistant and close friend  Geborah Stephen says, “She keeps things very professional.  It’s  important to her that the show be successful.”

While McGee certainly has a grand vision for All Things Marketing (“I want to have more regional guests.”), for now her focus is on Dayton and its surrounding communities.  She’s presently lining up guests for the next taping (“All Things Women: Marketing Yourself For Success In A Male-dominated Workforce”) and – like those carpenters I observed years ago – I’m marveling at the efficiency by which she’s laying  strong foundation to build upon.

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or by phone at (937) 540-0182.