Years ago, I worked for a general contractor and my job was to supervise the work being done at one of his job sites while he was away. I remember being fascinated by the carpenters whom – with extreme focus and spot-on precision with the hammer and nail – meticulously labored on the task before them, erecting the sturdy frame necessary for a strong structure.
Freelance marketing consultant Monica McGee operates in similar fashion. She focuses on a goal, knocks it squarely on its head, then – like a certain Brooklyn-born hip-hop artist – moves on to the next one.
I could say that McGee’s an up-and-coming professional, but the truth is…she’s already here.
Her show, All Things Marketing, airing on DATV, is an expertly-produced examination of the importance of the often-overlooked process of marketing within everyday business, political and personal activities. “My vision for the program is to show marketing from different viewpoints,” says McGee. “I interview business professionals, marketing experts and individuals who understand marketing and how it relates to business, sales, image, and brand equity of a company or individual” McGee believes showing marketing from various vantage points keeps the show interesting.
“Even if you’re not into marketing, you can relate,” she adds. “Whether it’s a company, a job, a place or a product…everything in one way or another is marketing.”
Another interesting twist to the All Things Marketing format is that each episode focuses on a specific theme. The first episode (“All Things Politics”) centered around the effects of marketing on the political process. McGee’s guests – OH Representative Clayton Luckie (D), Logan Martinez (Green Party), David Landon (R), Robert Scott (Tea Party), Fred Strahorn(D), County Commission Candidate Jan Kelly (R), and Dayton Mayor Gary Leitzell (Independent) – represented a wide spectrum of viewpoints within the political spectrum.
“The conversation was lively,” recalls McGee, with guests voicing their opinions on topics ranging from budgetary spending and the effectiveness of political ads in swaying public opinion.
For her second show (“All Things Non-Profit: Making Your Marketing Monies Stretch”), McGee tapped Sharon Davis Howard and Vicki Giambrone of the Crown Jewels™ of Dayton, Shana Douglas and Carla Weis Hale of CultureMash, and Shondale Atkinson and Kesha Brooks of The Mustard Seed Foundation to discuss the challenges of marketing within the not-for-profit sector. If you missed the November 30th airing of this fantastic episode, DATV will re-air it on Dec. 5th at 5 p.m. and Dec. 10th at 2 p.m.
“Monica’s amazing,” says Larry Haney, technical director for All Things Marketing. “She and I talked for a long time about the direction of the show. She’s done a wonderful job right from the beginning and she really cares about the quality of the content in the show. Also, I like the fact that she chose to highlight some of the non-profits here in Dayton who are doing some important work.” Show assistant and close friend Geborah Stephen says, “She keeps things very professional. It’s important to her that the show be successful.”
While McGee certainly has a grand vision for All Things Marketing (“I want to have more regional guests.”), for now her focus is on Dayton and its surrounding communities. She’s presently lining up guests for the next taping (“All Things Women: Marketing Yourself For Success In A Male-dominated Workforce”) and – like those carpenters I observed years ago – I’m marveling at the efficiency by which she’s laying strong foundation to build upon.
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