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Shana Douglas

DATV Program: All Things Marketing

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Monica McGee, creator and show host for DATV's All Things Marketing program.

Years ago, I worked for a general contractor and my job was to supervise the work being done at one of his job sites while he was away.  I remember being fascinated by the carpenters whom – with extreme focus and spot-on precision with the hammer and nail – meticulously labored on the task before them, erecting the sturdy frame necessary for a strong structure.

Freelance marketing consultant Monica McGee operates in similar fashion.  She focuses on a goal, knocks it squarely on its head, then – like a certain Brooklyn-born hip-hop artist – moves on to the next one.

I could say that McGee’s an up-and-coming professional, but the truth is…she’s already here.

Her show, All Things Marketing, airing on DATV, is an expertly-produced examination of the importance of the often-overlooked process of marketing within everyday business, political and personal activities.  “My vision for the program is to show marketing from different viewpoints,” says McGee.  “I interview business professionals, marketing experts and individuals who understand marketing and how it relates to business, sales, image, and brand equity of a company or individual”  McGee believes showing marketing from various vantage points keeps the show interesting.

“Even if you’re not into marketing, you can relate,” she adds.  “Whether it’s a company, a job, a place or a product…everything in one way or another is marketing.”

Another interesting twist to the All Things Marketing format is that each episode focuses on a specific theme.   The first episode (“All Things Politics”) centered around the effects of marketing on the political process.  McGee’s guests – OH Representative Clayton Luckie (D), Logan Martinez (Green Party), David Landon (R),  Robert Scott (Tea Party), Fred Strahorn(D),  County Commission Candidate Jan Kelly (R),  and Dayton Mayor Gary Leitzell (Independent) – represented a wide spectrum of  viewpoints within the political spectrum.

“The conversation was lively,” recalls McGee, with guests voicing their opinions on topics ranging from budgetary spending and the effectiveness of political ads in swaying public opinion.

L to R: Shondale Atkinson, Shana Douglas, Carla Weis Hale, show host Monica mcGee, Sharon Davis Howard, Kesha Brooks and Vicki Giambrone. (Photo by F. Coleman)

For her second show (“All Things Non-Profit: Making Your Marketing Monies Stretch”), McGee tapped Sharon Davis Howard and Vicki Giambrone of the Crown Jewels™ of Dayton, Shana Douglas and Carla Weis Hale of CultureMash, and Shondale Atkinson and Kesha Brooks of The Mustard Seed Foundation to discuss the challenges of marketing within the not-for-profit sector.  If you missed the November 30th airing of this fantastic episode, DATV will re-air it on Dec. 5th at 5 p.m. and Dec. 10th at 2 p.m.

“Monica’s amazing,” says Larry Haney, technical director for All Things Marketing.  “She and I talked for a long time about the direction of the show.  She’s done a wonderful job right from the beginning and she really cares about the quality of the content in the show.  Also, I like the fact that she chose to highlight some of the non-profits here in Dayton who are doing some important work.”  Show assistant and close friend  Geborah Stephen says, “She keeps things very professional.  It’s  important to her that the show be successful.”

While McGee certainly has a grand vision for All Things Marketing (“I want to have more regional guests.”), for now her focus is on Dayton and its surrounding communities.  She’s presently lining up guests for the next taping (“All Things Women: Marketing Yourself For Success In A Male-dominated Workforce”) and – like those carpenters I observed years ago – I’m marveling at the efficiency by which she’s laying  strong foundation to build upon.

Visit All Things Marketing on Facebook

and on Twitter

or by phone at (937) 540-0182.

Culture Mash – Helping Those Who Help

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(submitted by Shana Douglas)

CultureMASH is an organization of young leaders, in all facets of marketing including new media, that are using their talents and skill sets to give something back to the community.  Our mission is to identify groups that represent causes across the Dayton, Cincinnati and Columbus regions who have had an impact on the community, but are looking to take their efforts to the next level.

Using our talents, we hope to organize communities on and offline, to create, share and amplify both simple and transparent messages that extend far beyond the social network wall. Social media has had a tremendous impact on the success of nonprofits in gaining awareness encouraging involvement and raising funds. Whether in a training capacity or full fledged campaign management, CultureMASH will assist these groups with their marketing efforts and needs.

A large part and additional focus of CultureMASH is making the connect between the younger generation and community outreach initiatives. Through our Social 101 Tour, we will visit elementary schools, high schools both colleges and universities across the region teaching the pros and cons of social networking, safety concerns and how to effectively use these new tools. In doing so, we hope to encourage young adults to use their talents and new knowledge of these resources to do the same as CultureMASH, whether independently or alongside our organization.

Shana Douglas and Carla Hale (photo by Frank Coleman)

We are comprised of remarkable talent, innovative thinking and a diverse spectrum of creative insight. Founders Shana Douglas and Carla Hale have great faith in this social good initiative and excited to get started.

Our official launch is on Dec. 2 and promises to be an emotional and inspiring evening. We would like to invite our young people, business owners, community leaders, marketing professional, nonprofit groups and those who are interested in making a real difference to attend this event. For more details you can visit www.culturemash.org.