With basketball taking over screens nationwide, Pizza Hut – the Official Pizza Partner of March Madness® – is kicking off the tournament with limited edition menu items featuring new recipes and a pop-culture partnership built for game-day gatherings
In honor of the 30th anniversary of Space Jam, Pizza Hut is teaming up with Warner Bros. Discovery Global Consumer Products (WBDGCP) for a limited-time collaboration that brings basketball, nostalgia and fan-favorite food together. At the center of the partnership is the Space Jam™ x Triple Treat Box®, a game-day bundle designed to feed the whole squad.
Starting at $21.99, the Space Jam™ x Triple Treat Box® includes two medium pizzas made with Pizza
Hut’s new Hand Tossed crust, plus breadsticks and cinnamon sticks — all served in limited-edition Space Jam packaging. The bundle is available now for a limited time at PizzaHut.com or in the app *.
Throughout the tournament, fans can unlock even more ways to engage through Pizza Hut’s Hut Rewards loyalty program. While broader updates to the program will roll out throughout the month, members who join during March Madness® will receive first alerts and access to exclusive Space Jam–themed merchandise drops, available in limited quantities during the campaign. From a Space Jam letterman jacket to a warmup jacket and jersey, the Space Jam x Pizza Hut collection is available for free exclusively to Hut Rewards members**.
“There’s no better way for Pizza Hut to feed buzzer-beating good times than during the most exciting stretch in basketball,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “Partnering with WBDGCP to showcase Space Jam allows us to tap into the culture and nostalgia that generations of fans love, while bringing something new and unexpected to game night. Whether you’re the seasoned commissioner leading your friends’ bracket draft or watching just for the mascots, Pizza Hut is proud to help feed good times for the most passionate fans all tournament long.”
Fans can also compete to be one of ten winners of the ultimate prize of free pizza for a year by playing
Pizza Hut’s interactive Space Jam–inspired digital games launching March 15th through the tournament, ending April 7th. Hut Rewards is giving fans another reason to tune in, play along and celebrate the biggest moments of March Madness® with Pizza Hut. Fans can head to pizzahut.com/hutrewards to sign up and learn more about in-app promotions**.
The campaign builds on Pizza Hut’s latest menu innovation: its new Hand Tossed recipe, now part of the brand’s Hut Crust lineup showcasing Pizza Hut’s new and improved Hand-Tossed pizza – the brand’s first update to the recipe in over a decade. To mark the launch, Pizza Hut is offering a crave worthy deal of $10 large three-topping pizza on any of its three crust options, available nationwide for a limited time.
Fans may also spot Bugs Bunny and Lola Bunny popping up in the real world during Rabbit Season. The pair will make special appearances at the Pizza Hut stage at the March Madness Men’s Final Four Tip-Off Tailgate from April 3rd-6th, along with a few surprise events throughout the month.
In the meantime, fans can get in the game by enjoying the limited-edition Space Jam™ Triple Treat Box® from Pizza Hut, celebrating the upcoming anniversary of Space Jam™ – three tiers, one legendary collab.
As fans gather to watch buzzer-beaters, bracket-busters and championship dreams unfold, Pizza Hut is serving up more ways to make every game a win. Fans can order the limited-edition Space Jam™ x Triple Treat Box® at participating locations nationwide, at www.PizzaHut.com or in the app on March 14 while supplies last.
