Discussing the returning Taco Bell Lover’s Pass, Dane Mathews, Taco Bell’s Chief Digital Officer, said, “The return of Taco Lover’s Pass exemplifies Taco Bell’s innovative spirit and creativity, leveraging digital experiences to deliver unrivaled value in modern ways. We’re embracing our fan’s passion for this digital pass along with the potential it holds to transform our retail experiences.”
The special digital offer will be available for purchase on both October 3 and 4. It is just $10, and it a Rewards member exclusive.
In addition, Taco Bell will offer 100 free Lover’s Passes via the app. The special free food deal will drop on October 3 and users need to watch for the drop. They will disappear more quickly than that free taco on the plate.
New to the returning Taco Bell Lover’s Pass offer is the Toasted Breakfast Tacos. Given that breakfast is starting to surge again in the quick service restaurant market, it makes sense for Taco Bell to highlight this new food choice.
The Toasted Breakfast Tacos include eggs, cheese, and the choice of bacon, sausage, or potato. It is the toasted component that leads to eating satisfaction. That little extra crunch sets this breakfast item apart from the rest.
While the Toasted Breakfast Tacos will be included in the Lover’s Pass, they will join the menu on October 12. The a la carte item has a suggested retail price of $1.49.
And, Taco Bell gave a hint about the upcoming Toasted Breakfast Tacos campaign. While all the details were not revealed, yet, it seems that something “hot” could start the day.
Taco Bell is giving you a reason to run to the border daily. They have just rolled out a 
