In response to a growing appetite for genuine local connection, the team behind IndigoLife TV has announced today that they are evolving their popular digital streaming platform into a collaborative, multi-faceted digital and in-person experience called Nearu TV.
Popular flagship programming including Decoding Dayton, I Am, The Voices Project, Behind the Drag and Revolutionist will become foundational programming on the new digital streaming platform, which will both replace the Indigo Life Network and evolve the experience into one that goes well beyond the traditional digital streaming experience.
“Nearu TV is more than a window into the stories of our community, it is an opportunity to come a little closer and be a part of it,” said co-founder Andrew White, who worked with his partner Lauren White to launch the new experience. “We wanted to create a platform that gives people a chance to celebrate what is near them, engage in content that captures the region, share stories, connect with neighbors and participate in events.”
Lauren and Andrew White
White said part of this transition is a vision to celebrate and support other local creators producing regional video content. Creators will be able to submit their finished works to be considered by a community advisory panel for syndication. Accepted content will then receive complimentary marketing via the channel, as well as a portion of subscription revenue.
“The true story of a community comes from including many different perspectives,” Lauren White said. “Nearu TV is a collaborative platform. We are actively engaging other producers, local filmmakers, documentarians and creatives to join the platform as a way to syndicate and share their content as well, and we have high hopes that this will evolve to be a way to access inclusive stories from all areas of the community.”
White said the launch of the new platform times perfectly with the addition of new programming like the FonDana Show and a spinoff of Decoding Dayton focused on Nature coming this summer.
Hosts of The FonDana Show
The FonDana Show, a collaboration with The Rubi Girls will launch on Nearu TV this spring. The premiere of the new series will be celebrated with a drive-in screening inviting members of the community to watch the first episode during a safe and social distanced in person event on April 13 at 8:00pm in the parking lot at Top of the Market.
These types of shows and experiences are just one example, White said, of the type of collaboration and connection Nearu TV is hoping to achieve in the future.
White said especially in the past year, there’s been a huge push for digital experiences that open the door for people to feel more deeply connected to both their communities and each other. Nearu TV is a platform that pulls that all together.
“One of the most exciting things about Nearu is the opportunity to connect digital experiences with in-person events,” Andrew White said. “It’s easy to become too attached to a screen and forget that these stories are windows into real life. One of the driving forces behind the evolution of Nearu TV is that ability to discover online and connect offline. We can’t wait to invite connections through real life experiences using the digital content as a catalyst.”
“We all have a story,” Lauren White said. “And that story can impact others around us. While the screen has the power to share that story to many viewers, it’s also an opportunity for us to connect on a human level. If we can use the screen as a catalyst to invite people to come a little closer, then we’ve achieved what we set out to do.”
For more information about Nearu TV, to start watching and engaging with content or for information about how to submit your own content for consideration for syndication, visit NearuTV.com
