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New Media Dayton

Brand Storytelling: One Snap at a Time

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nmdlogo-281x112“50% of new users are over the age of 25. The number of users 25+ is growing 2x faster than users under 25.” What are we talking about? Snapchat! It’s not just for millennials anymore. 

If you’re curious about Snapchat and how you can use it to help tell your brand’s story, join New Media Dayton on Friday, November 11 @ 12:00pm. Attend this meeting to learn how businesses and entrepreneurs use Snapchat to engage with their audience to tell their brand’s story, one Snap at a time.

Vicki O’Neill (@vickioneill) with Wilson Rebranding will be our speaker. This meeting will be at the Wilson Rebranding office, located at 3060 South Tech Boulevard, just across from the Dayton Wright Brothers Airport.  The Wilson team has Virtual Reality and Augmented Reality stations setup and said attendees are welcome to try out the office technology (also a drone). If you are on Snapchat already, follow Wilson under their username:  wilsonrebrand. Snacks and drinks will also be available.

Sign up today, it’s free!

New Media Dayton – Entrepreneurship & Startups

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531179_10151116788469047_275999499_nNew Media Dayton’s mission is to provide small businesses and the community with a forum to learn, share and engage by providing a setting where ideas are shared, and everyone can learn to better use online marketing, communications, social media tools and methods.  On the second Friday of each month they host a free one hour event, featuring guest speakers from around the community.

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James Mainord

This Friday, Sept 9th at noon you’re invited to learn more about Entrepreneurship and startups in the Dayton region from a special guest speaker James Mainord. James is the Chief Operations Officer of Ikove Venture Partners.  James has worked in the Dayton region for Avetec, ATIC, and Wright State Research Institute where he developed an interest in technology commercialization that led to his work for Ikove.  James is a graduate of Brigham Young University and the University of Dayton School of Law.

While the event is free, registration is encouraged.  Register online. You are welcome to bring your lunch with you to this event, which takes place at Event Connections, 4140 Linden Ave, Dayton, OH 45432.

Follow the chatter

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In preparation for an upcoming New Media Dayton meeting next week, where Keri Jaehnig (Idea Girl Media) and I will be speaking to small business owners and individuals alike about social media tools, I wanted to give the readers here at Dayton Most Metro a little preview of what can be expected and get some feedback about what you would like to hear about.

I don’t care about social, so why should I learn about the tools? For starters, social media is about more than just logging into Facebook or Twitter and checking out what your friends have to say.  For the individual, social is about helping you find new interests through your peers and reconnecting with old friends.  For the business owner, it’s about discovering new insights about your customers and ways in which you can provide the best service to them.

One tool that I would like to share ahead of the meeting is called TweetChat.  This site allows Twitter users to track and follow hashtags.  By following a hashtag, you can see all the activity produced by a particular event.  Tweetchat lets you respond and contribute to the conversation in an easier way than using Twitter.com.

I would encourage all of you to follow along next Friday (11/11) at 9:30am to the #NMDayton meeting and see what other tools we are going to share, and if you can stop by the meeting, we’d love to meet you!

Why Linkedin?

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Meet Michelle, our newest columnist for DaytonMostMetro.com.  Michelle is a recent graduate from The Ohio State University.  She is the social media marketer for a technology company based in Dayton.  In addition to her marketing role, she lends her free time to being the web development lead for upDayton’s Internship Committee, being a co-host of New Media Dayton’s weekly tweetchat (#NMDChat), and helping run her family’s local nail salon. Her passion for good food and high fashion are prominent themes in her personal blog at michellenton.com. You can also follow her on Twitter @michellenton.

I am the product of the digital age.  I live, eat, and breathe technology.  To “Facebook ” someone is as common as calling them on the phone, or texting.  I carry a smartphone around with me, but because that’s not enough, I have an iPod Touch and an iPad most of the time as well.  My job allows me to be at the cutting edge of technology, so I almost always have the latest gadget and I always know what the hot new social networking trend is.

I recently led a Twitter chat for New Media Dayton on all things LinkedIn <www.linkedin.com>.  In the hour long discussion (held every Thursday 10-11am EST), there were two common themes for why people use LinkedIn:  1) connecting professionally and 2) show your professional skills in a way that can’t be done with a paper resume.

LinkedIn is what I would call my digital Rolodex.  It allows me to be connected publicly to the people whom I’ve worked with and those that I’ve met through professional networking events.  Employers or potential new business prospects can see how they may know me through the mutual network connections.  In today’s world, nothing is more important than having a solid base of connections.  It really is about “who” you know, more than “what” you know.

With an online resume, I am able to make myself a searchable “item.”  By using industry keywords in my LinkedIn profile allows me to stand out against others in my space.  I have the opportunity to highlight my strengths and even get recommendations from people who can vouch for those strengths.  Potential employers can view this information and get to know me on a level that a paper resume can’t offer.

While I tend to be very forward thinking in the social realm, many tech saavy young adults don’t understand why they need to be on this network – but why should they? Because more recent college graduates than ever are living with shiny new diploma, thousands of dollars in loans, and no jobs to pay for it.  LinkedIn is the new way of job searching and you really can’t do without it in the Web2.0 world.

Jane’s Best Bets (10/6 – 10/10)

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Photo Credit: Alli Shillito

This past week was wonderful…and very unique!  I witnessed an elephant in a living room (well, sort of), found out that Minster wasn’t lying about serving beer in half-gallon plastic jugs, and was able to enjoy some fish and chips at my alma mater’s fish fry.  But most importantly, the Browns captured their first win of the season!  (Sorry all you Bengals fans out there.)  Anyways, here are some of the wonderful things going on in Dayton this week!

On Wednesday, row your boat to Otis Redding’s favorite place, The Dock, for their 16th Anniversary.  In order to celebrate, there will be 16 dinners offered at 1994 prices!  Or continue the German Oktoberfest tradition at Hawthorn Grill, as they will be featuring a German menu.  Afterwards, check out the Modern Masters Exhibit from the Smithsonian American Art Museum at the Dayton Art Institute for its final week in Dayton.  Or head to The Neon to experience what I experienced this weekend – The Elephant in the Living Room …which by the way, is a wonderful documentary that features many things Dayton.  Although you may be skeptical of my opinions since I’m by no means a film critic, the movie has earned two “Best Documentary” awards from actual film critics!

On Thursday, get out your Altoids after you experience Cooking with Garlic at the PNC 2nd Street Market.  Just don’t try out your new found cooking skills on a date.  In the evening, speed over to the Dayton Art Institute to see Soul Express as part of the DAI 2010 Vectren Just Jazz Series.  And, if you are a writer, have always wanted to become one, or like me, you just have a passion for your topic but no formal writing experience, head to the Kettering-Moraine branch of the Dayton Metro Library for a presentation entitled The Courage to Write.

On Friday, there will be lots of opportunities for professional development!  All you business people will want to start the day off right with the Dayton Chamber Breakfast Briefingat the Dayton Racquet Club.  Afterwards, check out MAGNETIC Content! – Create, plan and position relevant content that will captivate your audience, which is sponsored by New Media Dayton.  Bring your autograph book as there will be “ROCKSTAR-like” panelists, including our very own Bill Pote, the wonderful founder of DaytonMostMetro.com!  If you are looking to enhance your creativity in the workplace, sign up for the Creativity – Steroids for Your Career workshop at Groundz4Living.  If you are a community advocate, you’ll want to register for the Regional Neighborhood Network Conference, which will be going on over the course of three days at the Dayton Convention Center and the Crowne Plaza Hotel.  In the evening, fly like Superman…Up, Up & Away with McCoo & Davis, as they perform with the Dayton Philharmonic Orchestra.  (You can also find more information about the event by clicking here.)

Saturday is festival day!  Make your way to Waynesville for the famous Sauerkraut Festival or to Yellow Springs for the Yellow Springs Street Fair (check out the DMM article on this event here).  Or, if you haven’t been to enough beer festivals in the past few months, check out the Miami Valley Beer Fest at the Montgomery County Fairgrounds, where all proceeds go directly to the Resident Home Association, a non-profit that works with adults who have developmental disabilities, providing them with supervised living assistance and other services.  So, if people ask you why you’ve been drinking every weekend, you can just tell them it is for a great cause!  If you are grieving the fact that Dayton Oktoberfest is over, you can still drink German beer, eat cabbage rolls, and experience live music at the Dayton Liederkranz Oktoberfest! If you want to help kids, be sure to purchase your ticket ASAP for the ‘Help Me, Help Kids’ Wine Tasting and Silent Auction for Big Brothers Big Sisters, which is also on Saturday.  It is more than just wine and a silent auction – there will be food, fun, and live music by Matt Scholp.  Plus, you will walk home (or perhaps take a cab home) with a wine glass and a t-shirt!  A few friends and I attended last year and had such a great time that we are planning to go again this year, so I hope to see you there!

On Sunday, after you go to church, head to the Dayton Art Institute for Musica! Fall Concert – Saints & Sinners.  Musica!, Dayton’s professional choir, will be performing music from a wide variety of musicals, such as Les Miserables, as well as a set of spirituals.  Or watch Cleveland’s second win of the season on FOX as they take on the Atlanta Falcons.  (Apparently this event is not listed on the DaytonMostMetro.com calendar.)  If you’re not wise enough to be a Browns fan, check out the Modern Masters from the Smithsonian American Art Museumat the Dayton Art Institute, as Sunday is the last day for it.  Or, drive down to Waynesville for the Sauerkraut Festival.  And finally, to wind down the busy week, participate in the Free Intro to Yoga classat Practice Yoga on Fifth.

And now it’s time for the Dumb Joke of the Week. Drum roll please…

What did the football say to the punter?
“I get a kick out of you.”

These are just a few best bets from the DMM Calendar.  There are plenty more events listed there, so if you haven’t, I encourage you to check it out today!  Also, if you have an event to share or promote, please submit it – it’s great marketing and better yet, it’s FREE!   And finally, if you have a dumb joke to share, I’m all ears!

Have a great week Dayton!

Social Media in Dayton

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Carole Baker is a huge fan of all things Dayton Ohio — AND she is passionate about teaching/inspiring Dayton business owners and professionals on the subject of leveraging social media tools.  When business-owners ask her WHO should be using  social media, she says: “All companies who rely on word-of-mouth can benefit as long as they realize that social media should be integrated into the overall marketing strategy, not created as a stand-alone marketing effort!”  Find out more at OH! Social.
The video below lays out several tips and suggestions for business-owners who are just beginning to venture into the social media streams.  She also invites everyone to attend the next New Media Dayton event on October 8th:  MAGNETIC Content! — Create, plan and position relevant content that will captivate your audience!.  Info can be found at New Media Dayton and there is no fee to attend the event!