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Things to do in Dayton | Restaurants, Theatre, Music and More

Third Perk

Third Perk Coffee House Celebrates 8th Anniversary

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Juanita Darden-Jones, opened Third Perk Coffeehouse on Fifth Street in 2015, while also serving as a mathematics professor at Sinclair Community College. The cafe quickly became a Dayton favorite for meetings, grabbing premium coffee and a delicious chicken salad sandwich. It was there she launched her SHE-Ro speaking events, that highlights female community leaders who is open to mentoring other women, and she has a story to tell.
The next SHE-ROE Speaker event is  Saturday, July 15th in the community room at the Dayton Metro Library
West Branch Community Room.

She sits on the board of YLAG –Young Ladies Aspiring Greatness, mentoring our community’s youth. Juanita encourages people who would like to help support this group to make a donation and put the term Perk Up in the comments.

But when Premier Health moved out across the street, the entrepreneur saw a major drop in her business and the food traffic in the neighborhood dwindled. Then the proposed student housing in the old Dayton Daily News building fell through Darden- Jones moved her downtown location to 146 E. Third Street in 2020.

She also launched Third Perk locations at the Dayton Mall, Fairfield Common and most recently at Gem City Market. Sadly traffic counts weren’t high enough to sustain those businesses and they are now all closed. But Darden-Jones says that has given her time to re-focus and put effort into growing her downtown location. They’ve reved up the food menu serving quiche, salads and sandwiches. She has plans to expand the offerings and teases that her she’ll soon have the “sweetest corner” downtown.

She shares her journey in her podcast “The Broken Entrepreneur” as she goes through a massive shift to stay afloat.  You can follow what she calls her 18 Month Journey To profitability, scaling and sustainability For Years To Come.

Third Perk Coffee House

146 E 3rd St
Dayton OH 45402
 937-223-7375
Mon – Thurs 7am – 5pm
Fri 7am – 7pm
Sat 9am – 4pm

Third Perk Downtown To Add Sunday Brunch

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Juanita Darden, owner of Third Perk Coffeehouse & Wine Bar  is a busy lady and always working on the next plan.  Her latest plan debuts Sunday, May 22nd when she rolls out brunch service at her Third Street location. You’ll make reservations for one of the three seatings (1030am, 1pm or 4pm) and once seated you can make your selections from the following menu:

Brunch drunks will also be available, including bloody mary’s. peach bellinis and mimosas by the pitcher! Call 937-223-7375 or email [email protected] to reserve your seat.

Third Perk Coffeehouse & Wine Bar

146 E 3rd Street
Dayton OH 45402

(937) 223-7375

Hours:

Mon & Tues:  7am – 5pm
Wed: Fri 7am – 10pm
Sat: 9am – 10pm 
Sun: 9am – 5pm
Inside the Gem City Market
324 Salem Avenue
Dayton, OH 45406

Midday Open Mic Coming to Third Perk

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third_perk9OFP Productions caught up with Juanita Michelle Darden, Owner of  Third Perk Coffeehouse & Wine Bar, 46 W 5th St, Dayton, Ohio. Located in the heart of downtown and primed to serve the greater community six days a week.

Q:  What is your favorite movie, why?

A:  My favorite movie is The Wiz.  I love it because it really gives me hope in going for things even though nothing is familiar and if you are in a strange place. It makes me know how important friends are and how different friends fulfill different needs in our lives.  I love this movie because it forces you to  understand that you are equipped with all you need to get where you want to go.

Q: One mistake that you made and what did you learn?

A:  I learned from my first business not to rush.  I proved that I could open a business but I also showed just how easy it is for a business to close (six months).  I learned so much from that experience that help me mold what has become Third Perk.

Q:  As a coffee shop owner, what do you do to recharge?

A:  I find a quiet place where I can be alone and enjoy the silence.  I take time to read, write and reflect.  I also recharge by having conversations with my children.  I have an opportunity to catch up with what is going on with their lives.  I miss so much operating my business.

Q:  What is a typical day like for you?

A:   I wake up about 5:30am even if I am not opening the café.  I give thanks for another day and another day to be better than I was the day before. Many days I start by a trip the market to collect needed supplies for the day.  I make a list of things that I want to accomplish for the day.  My days are always full, they often include teaching mathematics at our community college.  They often end with me closing Third Perk.

Q:   What are two joys and two challenges about being a hybrid-entrepreneur?

A:   The biggest joy I have experienced is a total surprised, it is the joy of hearing others tell me how I have inspired them and the pursuit of their own dream in business ownership.  It is a great feeling to know that you are empowering others to move into their destiny.

My number one challenge has been the access to capital.  The second challenge has been finding the right talent to play the keys roles in my business.

Q:  Who are your mentors?

A:   My mentor is my best friend Tiffany Bozeman, Bernice Brown a former chair of my department and Peter Simmons the owner of Evans Café

J.Darden-JonesQ:  Is Mathematics your first love?

A:   Mathematics is not my first love.  Entrepreneurship has always been my first love.  Mathematics has been a catalyst to provide a wonderful lifestyle for my family.  It has paved a road that has allowed me to live out my dreams.  Being in mathematics has also given students of color and women the opportunity to have a instructor who they can relate to and to understand that a life of a college professor is a possibility for them as well.

Q:   Who is supporting local arts and up and coming artist a huge part of owning a Coffee House?

A:    There is certain expectations when someone makes a visit to coffeehouse.  They want to feel a freedom to talk, share and to create.  The walls of a coffeehouse should talk.  At Third Perk we have filled our walls with local art work from home grown artist.  We feature one artists’ work every quarter.  The artist has the opportunity to use Third Perk as their own gallery.  It is a total win win for everyone involved.  Third Perk is filled with wonderful pieces, customers enjoy beauty works of art and the artist many times have the opportunity to sell their works.

Q:  Why are you starting a Midday Open Mic?

A:  Another important aspect of having a coffeehouse is having the ability for artist to perform.  At Third Perk we have made an opportunity for artist to take the mic and to speak freely!  Our doors have been open to musicians, songstress and poets.  Friday night has become a favorite night to catch live talent.  The third Thursday of each month a local poet host an open mic night.  This night is open to both poets and other performing artist.  We are expanding our third Thursday open mic night to an afternoon which we have named Mid Day Poetry.  I am looking to draw students from our local community college and workers from adjacent businesses to enjoy local poets share their works.  I am so excited about this.  Dayton is so full of talent and Third Perk has so many opportunities for our local talents to shine bright.

This post originally appeared on Tripple Croxx Entertainment‘s webpage and is reprinted with permission.