Brian Petro

Summer Sipping

June 21, 2013 By Brian Petro Leave a Comment

Summer is here…and look what it brought with it!

The unofficial beginning of summer has become Memorial Day weekend. It is a long weekend, the weather has turned warm for the season, and pool and festival season kicks off during the extended break from work. The official first day of the season is June 21, during the summer solstice and the longest day of the year. When summer hits, everything changes. Fresh fruit is much more available, and you can get VERY fresh fruit at local farmers markets and Second Street Market downtown. This is also a perfect excuse to change up what you are drinking.

The craft beer distilleries have been summer beers for a month or two now, adding berries, peaches, melons, and citrusy flavors to provide some light flavors more in tune with the season. People are turning to lighter cocktails, looking to all flavors of mojitos, margaritas, or any other light drink. And of course, you need to hit the patio wherever you are at. The season to relax on a patio with friends does not last forever, so get while the getting is good. But what to drink while you are out there? That is the real question. Here are some answers.

BEER

Shandies

Beer of your choice, typically a lager
Lemonade or lemon lime soda

Fill half a pint or other tall glass half way with your beer of choice. Fill the rest of it with the lemonade or lemon lime soda. Enjoy!

Shandies have been around for about a century, starting in Europe and spreading across the pond. Different places around the world use different regional mixers, but the general idea is the same. It is a drink with a little bit of an alcoholic punch, but mild enough to sip it all day long. Any beer can be used, but a good witbier can make a really tasty pairing.

COCKTAILS

Lynchburg Lemonade

1.5 oz. Jack Daniels (it can be any whiskey, but seriously…)
.5 oz. peach liqueur
1 oz. lemon juice (about lemon)
.5 oz. simple syrup
Club Soda

Pour the whiskey, peach liqueur, lemon juice, and simple syrup into a cocktail shaker. Shake well (10-15 shakes), and pour into a glass filled with ice. Top off with about an ounce of club soda.

The Lynchburg Lemonade has fallen on hard times. It has a bad reputation of being overly sweet, fizzy, and generally frowned on in this world of craft cocktails and more available ingredients. Jeff Lucas, a contributor to Serious Eats, worked out this upgraded version. It allows the whiskey to come forward, with the rest of the flavors there for support. This is one you can make in the comfort of your own house.

Paloma

1.5 oz. tequila (I have been enjoying Avion lately)
4.5 oz. grapefruit soda
A splash of lime juice

Fill a tall glass with ice. Pour the tequila in first, then the grapefruit soda and lime juice. Stir and enjoy!

While we like to drink margaritas to celebrate Mexican culture, Mexicans like to drink this very refreshing tequila cocktail. It is simple to make and perfect for a hot day out with friends.

Floridita (Or Hemingway Daiquiri)

2 oz. rum
.5 oz. lime juice
.25 oz. simple syrup
.25 oz. maraschino liqueur
.5 oz. grapefruit juice

Pour all of the ingredients into a cocktail shaker filled with ice. Shake until cold, and pour into a cocktail glass. Enjoy!

Hemingway needed to take a bathroom break. A charming little bar in Havana, the El Floridita, was on his way, so he pulled in there to use their facilities. He saw the bartender mixing up a batch of daiquiris. The bartender noticed the famous writer and offered him a glass. Hemingway liked it, but he wanted his a little stronger, and without the sugar. A little maraschino liqueur and a lot of rum later, this delicious summer cocktail was born.

Strawberry Sorbet

.75 oz. vodka
.75 oz. strawberry schnapps
4 oz. milk

Pour the ingredients into a cocktail shaker filled with ice. Shake until cold, and pour in a tall glass filled with ice.

What is summer fun without a little ice cream? This is a richer drink you may want to consider as a dessert or a sweet treat. You can switch out any flavored schnapps you would like to make the ice cream your preferred flavor. You can even reduce the amount of milk to 2 oz., add 4 oz. of ice cream, and turn it into an actual shake. Add two or three fresh strawberries while you are at it!

WINE

White Wine Berry Sangria

1 750 ml bottle of white wine that matches your taste
.75 cup white rum
.5 cup sugar, less if you choose
.5 cup blueberries
.5 cup blackberries
.5 cup raspberries
.5 liter of ginger ale

Pour the wine, rum, sugar, and all of the fruit into a large pitcher and mix well. Put into the refrigerator for two hours, or until you are ready to serve. Just before you serve it, add the ginger ale to the mix.

Summer is a great time for berries. It is also a great time for white wine. It seems only natural to mix the two together for a light wine cocktail. You can up the tartness of the sangria by getting rid of the rum and switching it to .5 cup of limoncello (Italian lemon liqueur).

This is the season where families spend more time together and people go out and relax more. It is time to add some fresh flavors to the typical drinks you are enjoying. Where is your favorite patio to hang out on in Dayton during the summer? We would love to hear about it in the comments! There is a little extra daylight to burn today. Get out there and start enjoying it.

Live From New York: Brian Van Flandern Trains at Salar

May 7, 2013 By Brian Petro Leave a Comment

Fresh new cocktails coming to the Oregon District!

It was in New York that an actor was working his way through school. The year was 2003; he had one more semester to go, and the bar he was working in was failing. He was no ordinary bartender. While working in theater and other pursuits, he had nearly two decades of bartending under his belt. Knowing he had one more semester to go, he agreed to take one more restaurant job in New York and work there until he was able to get “a real job”. The new restaurant was the brainchild of Chef Thomas Keller, who had already created the very successful French Laundry in California, and now wanted to expand it to New York. While working with the chef of Per Se to create the menu, and learning to pair wines with dishes, this bartender asked “Why can’t we use fresh ingredients and make great cocktails that pair with food?” This simple question lead to a rethinking of how food and cocktails can interact. He had to prove to the chef that, despite their higher alcohol content, you can create cocktails that went well with food.

After the initial terror and question of “What did I do?” subsided, experienced bartender Brian Van Flandern set out to prove his point. The quest included three distinct elements. The first was to make cocktails from fresh and local ingredients, something that had been spreading like a virus through the New York cocktail scene. The second was pairing great cocktails with great food, something he was sure could be done. The third, and this was the hardest sell for the consumer, was to lower the alcohol content so that the palate was not damaged by the liquor. He was looking through a list of the basic cocktails when he picked his battle: the gin and tonic. Gin was an element that he was familiar with, and how much more simple of a cocktail can you make than one with just two elements? As he dissected it, he started to learn about the history of the drink, really questioning how it was made. That led to Van Flandern making his own tonic water, importing powdered quinine from Brazil, well before craft and artisan tonics were in vogue. Combining his home made tonic water with a special gin from San Francisco, he created the Tonic and Gin Per Se. When renown New York Times Critic Frank Brunei gave his four star review of Per Se, he mentioned that cocktail by name. “And all of a sudden my bartending job became a career”, Van Flandern said with a smile and a laugh.

Three star Michelein Mixologist Brian Van Flandern educating the staff.

Brian Van Flandern, three star Michelin rated mixologist and world class cocktail educator and creator, met with me at Rue Dumaine to discuss all things cocktail. Two things strike you as you are talking with him: he is naturally very friendly and easy to chat with, and he is passionate about cocktails and how they fit into our current culture. He has a very impressive resume to stand on. He has cocktails in over forty countries, as well as a very thick book of places where he has shared his experience and passion. He is the author of two books, Vintage Cocktails, which is currently available and Craft Cocktails, which will be released by Assoline later this month. Like anyone who is passionate about what he does and where he is going, he is well versed in where his craft has been. “Prior to Prohibition in the United States, being a bartender was a respected craft, like a pharmacist or a cobbler. It was a trade that was passed down from father to son. These famous barmen were making their own tonics, their own tinctures, their own syrups.” He goes on, describing the flight of these great bartenders to Europe so they could keep making good cocktails. Europe became no better for cocktails than America, getting caught first in the worldwide Great Depression and then World War II. “By the time World War II was over, we had lost an entire generation of mixology and had lost the art of the cocktail.” He talks about the evolution of the cocktail, not only in terms of how it went from strong in the 50’s and 60’s to sweet in the 70’s and 80’s, but how people perceived it and how consumer demand influenced it.

It was not until the late 90’s that the cocktail started to edge back to where it had been before prohibition. “Dale DeGroff started to do critical thinking like a chef. He took a recipe from a woman who had won a cocktail competition in Florida, and made a cocktail called a Cosmopolitan. He used fresh ingredients and quality spirits, balanced it out, and he made an amazing Cosmopolitan that became so famous in New York that Sarah Jessica Parker mentioned it in her show ‘Sex and the City’. That cocktail became a global phenomenon. That was only the beginning. Now we are seeing the great mixologists are emulating the great chefs, working with global, fresh ingredients, their balancing the acids and sugars, and they are creating original flavor profiles that are aesthetically pleasing to the eyes and the palate.”

Class is in session for the future Salar mixologists.

Understanding where the cocktail has been helps Van Flanern see where it is going. Asking him about the next big cocktail trend, he feels that “we will never see a global trend like the Cosmopolitan again.” He sees bartending going in the same direction that the culinary world has been going; becoming more and more innovative, looking more to local and fresh ingredients to create their signature libations. He compared the growth of a bartender into a mixologist in the same way a cook evolves into a chef. Mixologists “innovate, they create, the do anything a bartender does, and more. They take it to the next level,” according to Van Flandern. Cocktails are no longer the big trend to look for, spirits are. People are embracing white whiskey, mescal, and pisco right now on the East coast, and it has been moving inwards through the country. The bigger spirits companies, like Diaego and Beam Global, are also helping to move trends, polling to see what people want to drink and encouraging the distilleries they own to develop spirits in that direction. This has allowed smaller, boutique, small batch distilleries to grow, fuelling a revolution in smaller craft spirits. “There is a lot of boutique, small batch, pot distilled distillations. We have seen a lot of boutique spirits are coming out where these guys are doing unique and innovative, cutting edge products in every major and minor spirit categories.”

Thanks to pioneers like Dale DeGroff, bartending has returned to the respectable trade it was before Prohibition chased bartenders to Europe, and their knowledge out of restaurants and bars. “It is an exciting time to be a bartender, globally”, offers Van Flandern, and he is right. Society’s palates have changed over the last two decades, and the explosion and expansion of craft liquors and spirits have given bartenders more options as far as ways to create cocktails. With the rising tide of skill and respect, the bar is no longer just a place for people to wait in a restaurant while their table is getting ready. It is an integrated part of the dining experience, with cocktails being paired with meals like wine traditionally has been and craft beers were a few years ago. “In my professional opinion, the long term trend in the next five years, great Chefs are going to supplant themselves in communities throughout the nation,” Van Flandern notes. He has seen this trend spreading, starting in places like London and New York, and in recent years moving to smaller cities like Cleveland and Columbus. And once the trend hits a city, it starts to spread to other lounges and restaurants.

Chef Margot Blondet, Executive Chef at Salar.

Mr. Van Flandern was recruited by Chef Margot Blondet to help give Salar, the restaurant she is creating, a globally inspired, signature cocktail menu. “We see great chefs like Chef Margot moving in to Dayton and settling down roots here, and then making commitments to great cuisine in Dayton, and making a similar commitment to her cocktail program.” That commitment extended to training the bar staff to make cocktails that had the same elements she was passionate about: fresh, innovative, exciting, locally sourced and the best in Dayton. Making great cocktails like that will also include training on the history of the spirits and the cocktails they would be making, so they understand them on a deeper level and can create new ones using the same philosophy. He assured me that all of their cocktails, while well crafted, will be delivered in a timely manner. If it is not exactly what you were looking for, the staff there will have no problems making it to your tastes. His customer first philosophy is one other thing that will be instilled into the bartenders he is training.

Salar is looking to open up in the next few weeks with not only fanfare, but with great ambition. Bringing a mixologist like Brian Van Flandern, with his years of experience and training, shows just how serious of an impact Chef/Owner Margot and General Manager Harry Trubounis are looking to make in the culinary landscape of Dayton. The stage is set in the Oregon District for a new star to rise.

Raising the Twelve Percent Limit on Beer

April 3, 2013 By Brian Petro Leave a Comment

Absolutely gorgeous…and a little out of our league.

BeerAdvocate is one of the top beer rating sites online. It is a wonderful place to find a good beer because of its rating system from professionals and a myriad of reviews from beer fans. Reading the reviews and comments on Samuel Adams’ Utopias, you can see this complex and delicious beer is incredibly popular with beer aficionados. The brothers who run the site gave it a 100, the best possible rating it can get, and 887 other raters have given it a cumulative score of 99. The raters discussed its big flavors, great aromas and smoothness as it washed over their tongue. The flavors people detected and discussed were raisins, dark cherries, brown sugar, cinnamon and any other luxurious flavor you could use to describe a complex and well crafted beer. One reviewer even compared it to a great cognac or bourbon. Sam Adams created it from a variety of beers and different blends, aged in cognac, bourbon, rum or any other used barrels they could find. Some of the batches are aged almost twenty years in some of these barrels. This means that every year this small batch beer has its own unique flavor. This beer also has a kick, weighing in at between 27% and 29% ABV (alcohol by volume). As good as the liquor stores like Belmont Party Supply, Arrow Wine, and even Jungle Jim’s are at finding and carrying fine beers and liquors, you will not find it in the state of Ohio. Ohio limits the ABV on beers that can be sold in the state to 12%, putting Utopias well out of purchasing range for Ohioans.

Ohio is well known as a state with very restrictive liquor laws. The state has a say in all the liquor that is sold as well as when and where it can be sold. Liquor under 20% ABV, wine and beer can also be sold in grocery and other non-state stores. Ohio is also one of only a handful of states that have a cap on the ABV of beer, and join West Virginia with the lowest in the country at 12%. Both West Virginia (2009) and Ohio (2002) only recently brought it up from 6%, which is where the levels were set after Prohibition. This was great before the craft beer boom, when 6% was considered a high alcohol beer; now 6% is considered on the lower end of the craft beer scale (which is gaining in popularity) and high for commercial beer (which is declining in popularity).

I have HEARD this is a really good beer.

Ohio state Representative Ramos (D-Lorain) introduced the bill in the 2011 – 12 session, H.B. No. 356, with greater support from not only the citizens of the state of Ohio, but the legislature as well. He sees the increase in breweries across the state, and the popularity in craft beer in general (15% sales growth in 2012, leading to 17% more profit for the industry) as a potential cash windfall for Ohio. Beers with high alcohol content are not a high demand product. They have higher caloric content, and they are typically priced at $10 – $15 a bottle and get more expensive from there. The Utopias is $200 a bottle. Most craft brewers in the state are not going to drop their more typical offerings to focus on a high alcohol beer, but they can do what Dogfish Head did with their 120 Minute IPA and have some leeway to experiment. It would also encourage the beer lovers in the state to spend their money at local businesses, helping Ohio’s economy. Beer aficionados will drive across state lines to purchase beers like Goose Island Bourbon County Stout, The Breury Melange #3, Sierra Nevada Bigfoot Whiskey Barrel-Aged Barleywine Style Ale, and Braueri Schloss Eggenberg Samichlaus Classic (all recommended by our own Snobby Beer Guy Max Spang) , giving their money to Kentucky, Indiana, Pennsylvania, or Michigan. Ramos feels that money can be kept in Ohio, gaining tax revenues for the state not only from selling beers other great breweries outside the state are making, but from all of the local breweries. “The industry has progressed,” Ramos said in an interview with the Dayton Business Journal. “The laws need to catch up.”

The road blocks to passing the new bill are lower at this point, but they are still there. In 2011, Jimmy Stewart proposed the original bill, a change in the law to raise the upper limit on beer from 12% to 18%. The timing of that law was unfortunate; it happened at about the same time that Four Loko, a premixed, high alcohol cocktail-in-a-can, was recovering from a rash of college students blacking out and other incidents of them being injured after enjoying the beverage. The law also faced resistance from MADD and other groups that felt that beers with higher ABV would allow young drinkers to hit unsafe levels of intoxication at a faster pace. The bill was blocked in the legislature, and Stewart stepped down before it could be reintroduced.

Beer needs you to get out the message!

More citizens than before are supporting the initiative. There is an online petition that has over 1,500 signatures on it. Consumers would not have to drive for hours to get beers that they are reading about on the Internet or hearing about from their friends. Until just over a year ago, Yuengling enjoyed a mythical status in the state of Ohio. They would love to have these beers as easily available to them as Yuengling is now. Craft brewers around the state are looking for the opportunity to flex their muscles from a brewing standpoint, to try brewing bigger beers with unique flavors. High alcohol beers are typically made in small batches, which makes them highly sought after by collectors. Creating a superb, high alcohol beer can really help raise the community’s awareness of that brewery. That is not only a benefit for the brewery in question, but for the state itself. You can get involved by directly contactingyour state representative and letting them know you support raising the ABV limit the state has on beer. Let your beer drinking friends know as well.

The current limit we have on the ABV is arbitrary. Rep. Ramos is looking to raise the ABV from 12% to 21% because that has been the traditional dividing line between beer or wine and liquor. It is a less arbitrary number, but it is still a limit on beer that forty other states do not have. It still does not allow beers with super high alcohol content like Utopias to be sold in the state, but all of the other beers in this article would be allowed to be sold in Ohio. The blog Overturning 12 is keeping an eye on the situation, and at the time of this article, the bill is waiting to start moving again while the state works on less important things like a budget. The bill is waiting for a formal number once it gets in front of our lawmakers. Show your passion for your beer and make your voices heard!

Lovely Day for a Guinness!

March 15, 2013 By Brian Petro Leave a Comment

The gates to the glory that is…Guinness!

Until the discovery of germs and bacteria, water was unsafe to drink. Europe had it the worst, with so many people and so much industry located near bodies of water that people also drank out of. People were turning to spirits in droves, since it was much safer to drink then the water. Gin was the popular choice; it was cheap, it had some flavor, and brandy had been banned because of England’s on again/off again love affair with France. It was getting so cheap that people were abusing it. At the height of the Gin Craze, the British were drinking an average 2.2 gallons of gin a year. The population was so drunk on such a constant basis that society and the economy were beginning to slip. Beer was being brewed offered by monks and the church as a way to have a drink safer than water and not as harsh and debilitating as gin.

Arthur Guinness, founder of the beer that bears his name, was a good and humble man. His godfather was the Archbishop of Cashel in Ireland, and he was very faithful to the Irish church. So faithful, in fact, he began the first Sunday Schools on the island, and spent a great deal of his time and money helping the poor. He inherited some money, 100 £ to be exact, and used it to lease the brewery at St. James Gate. In 1759, the lease was signed for 9000 years for a price of 45 £ a year. He saw that he could play a part in stemming the flood of gin that was destroying Britain, and began brewing immediately. By 1769 he was able to start shipping his beer to England. Guinness himself passed away in 1803, but his son took up the family business. Not only did he take up the business, he took up the giving philosophy and helping of his fellow man.

The 19^th century was good to the brewers at Guinness. It continued to grow despite doing nothing that other breweries were doing to promote their beer. They did not advertise or give discounts, relying mainly on word of mouth to spread the word about their product. They also did not own any public houses, which many breweries at the time did to promote their own beers. Beer was booming in Britain. It was seen as a “healthier” alternative to gin, and so it was not as strictly regulated as gin was. This allowed for thousands of public houses to be opened through the country. By the beginning of World War I, Guinness accounted for about 10% of the beer in Britain. While business was booming for the company, they were also giving their workers benefits that were almost unheard of at the time. They even pioneered quality control techniques that helped them put out a better, safer product. It was adopted by other industries, and is now known as the t-test. The quirkiness of the company also touched a little on its religious heritage; until 1939, if a Guinness brewer wanted to marry a Catholic, he would have to resign.

How grand to be a Toucan!

The 1930’s started off by seeing Guinness as the seventh largest company in the world, and falling steadily towards the end of the decade. The company started looking for a new ad campaign as sales started to slide. They wanted to maintain their wholesome image and still promote the “healthy” benefits of their beer. S.H.Benson was the advertising company tasked with the project, and accomplished artist John Gilroy was the man they gave the job to. The combination of health, wholesomeness, and avoiding the typical beer advertisement led them to…zoo animals. The Zoo ads were incredibly successful for Guinness, incorporating a seal balancing a pint, an ostrich swallowing one whole, and the most enduring image, the toucan with two pints. The advertising campaign went strong for decades, until the early 1980’s when they decided it was dated and retired it. It has been showing up again more recently, making its presence felt again as one of the lone animal survivors of the campaign. The ads helped for a while, but Guinness continued to struggle against the lighter colored lagers.

In the 1970’s the company, who had up until this point been making porters and stouts, stopped experimenting with porters and stuck strictly to stouts. Ever the contrarians to popular sentiment, they began to market their beer as something to be enjoyed by people who desire something a little different, seeking to attain a cult status in the face of their declining sales. They embraced the unique look the beer had when it was poured; a sharp white cap of bubbles on a deep, dark base. It was successful, stopping Guinness’ sales slide and spreading its popularity. The 1980’s brought another distinction to Guinness as well: the can with the widget. Guinness tried to keep as much carbon dioxide as possible out of their beer, preferring nitrogen to add and carbonation to the brew. The bubbles are smaller, helping to not only create a smoother mouthfeel, but it is important in creating the distinct look of a well poured draught. Guinness had been doing canned been since the 1970’s, but did not sell it internationally because is needed an additional piece to inject the nitrogen/carbon dioxide mix. The widget solved that by injecting the gasses into the can when the can is opened; the change in pressure activates it. The widget was a thing of engineering beauty; it even won the Queen’s Award for Technological Achievement. Guinness, through clever advertising and its outsider status has maintained its cult status nicely over the last few decades.

I cannot agree with this coaster enough.

A cult status is good to maintain a little bit of mystery. That mystery has lead to some interesting rumors, everything from rats in kegs to making you stronger. The facts are not as sultry, but here they are: Guinness is made of dark roasted barley, hops, water, and yeast. The roast gives it a flavor that ranges from dark chocolate to coffee, and balances out the hops. It weighs in at a very light 4.3% ABV and a respectable 125 calories per 12 ounces. It is not even physically heavy; it is the beer sitting on top in a Black and Tan and its many variants. If you are a strict vegetarian, it is made with a byproduct of dead fish, isinglass. The isinglass is used to separate solids out of the brew, so it very rarely hits the bottle. Some studies have shown it could possibly maybe sort of be a little healthy for you, but not actually that much healthier than other beers. Pouring a pint of Guinness properly, the “Perfect Pint”, takes 119 seconds and two pours at about 45 degrees F. However, with modern technology, that has time has been cut down to four seconds.

On St. Patrick’s Day, put away the green beer and embrace something that has always been a little different from the norm. If you are looking for somewhere to celebrate, head on over to our Events page to see everything that Dayton has to offer on March 17. It is fitting that a God-fearing man created a beer that is a big part of a holiday the Irish use to celebrate a saint. Even as sales for it decline in other parts of the world, the Emerald Isle still loves its native stout. The craft beer revolution may have opened up our palate to other stouts, but Guinness is still the one people think of. And if for no other reason, do it for the toucans.

Seven Years in Mexico – The Kahlua Story

February 27, 2013 By Brian Petro Leave a Comment

Ready and waiting for National Kahlua Day.

What were you doing in 2006? It was not an incredibly memorable year overall, but some major events happened. It started off with the Winter Olympics in Turin, Italy. Italy had a big year that year, also beating France in the World Cup 5-3. The St. Louis Cardinals, Miami Heat, Pittsburgh Steelers, and Carolina Hurricanes all took the championships in their respective sports. The Oscar that year went to Crash and the Grammy for Album of the Year was U2’s How to Dismantle an Atomic Bomb. The population of the United States hit 300 million in population that year as well. It was not all fun and games that year, though. Poor Pluto lost its planetary status that year, and Western Union sent its last telegram. YouTube played its last video independently that year, as it was bought by Google. James Brown, Steve Irwin, Don Knotts, Lou Rawls, and Coretta Scott King all passed away that year as well. But to end it on a good note, gas prices were only $2.59 on average for the whole year.

Why do events that happened seven years ago matter in a column that is about cocktails and liquor? Seven years ago some coffee beans and sugar cane, growing side by side, began a journey that would lead them to become a bottle of coffee liqueur better known of Kahlua. The coffee plant is what takes the longest time to grow, taking up to seven years for the Arabica coffee plant to reach maturity and produce coffee cherries. After the coffee is harvested, the beans are removed from the cherry and dried for at least six months before roasting, to get the proper flavor. While the coffee is being prepared, the neighboring sugar cane (which matures much faster) is being crushed so the juice can be collected and fermented; similar to how rum is created. When coffee is roasted and the sugar cane juice is fermented, the two are blended together with some caramel and vanilla flavors to create the second most distinct liquor to come out of Mexico.

The company celebrated its Mexican heritage all through its growth. The flirting began in Veracruz, in the south of Mexico on the Gulf. In 1930 the Alvarez brothers offered their premium coffee to a local man experimenting with making spirits. Things became serious in 1936, when the spirit was created and started to be sold. Its popularity blossomed over the next few decades, the final marriage of all the ingredients coming to fruition in 1962 before taking off in the United States through the mid 1960’s.The explosive growth in North America spawned multiple pretenders to the throne including lower quality versions like Kapali, Kamora, Copa De Oro, and deKuyper’s Crème de Café. Some well known coffee brands, like Starbucks and illy, also tried to get into the coffee liqueur game. Patron makes their XO Café, which is a blend of tequila and coffee. It is made in the same manner as Kahlua, but the tequila changes the flavor profile a bit. As many imitators as there are, there ain’t nothing like the real thing.

Rich and delicious, espresso martinis are a nice after dinner cocktail.

Kahlua (meaning “House of the Acolhua people” in Nahuatl) has maintained its 20% ABV and slight caffeine content (about 1/10^th of what a cup of coffee has) throughout its history. It has branched out into new flavors as the years have passed. They offer the original coffee flavor, as well as a more intense (and higher proof) Especial. On top of the Especial, they also have a 35% ABV Midnight, the strongest liqueur they have in their line. Staying close to the coffee flavor theme, they also offer Mocha, adding a hint of chocolate to the coffee, and a special holiday Peppermint Mocha. To round out their flavor offerings they have Hazelnut, French Vanilla, and Cinnamon Spice. Kahlua, and all of its many flavors, are sipped nicely on the rocks. So nicely, in fact, that one of the first mainstream cocktails made with Kahlua was the Black Russian, using two parts of vodka with the Kahlua over ice. A simple addition of cream or milk will make a White Russian, made famous in The Big Lebowski. It is also a key ingredient in any version of the Espresso Martini. It is prominently featured in shots like the Baby Guinness and B-52. Of course, it also goes very well in a nice cup of coffee.

February 27^th is National Kahlua Day, and the coffee that was planted in 2006 is now sitting in bottles, waiting to be enjoyed. There are plenty of cocktails you can try with this sweet coffee liqueur, or just enjoy it on the rocks. As an Ohioan you get an added benefit: Kahlua can be sold on our great state at 21.5%, slightly higher than the rest of the world. Just another thing to celebrate today! Cheers!

Tasting the Stars in Champagne

February 14, 2013 By Brian Petro 18,068 Comments

“I only drink champagne when I’m happy, and when I’m sad. Sometimes I drink it when I’m alone. When I have company, I consider it obligatory. I trifle with it if I am not hungry and drink it when I am. Otherwise I never touch it – unless I’m thirsty.” ~Madame Lily Bollinger

Originally, champagne was served in glasses that looked like this.

Madame Bollinger would know the best time to drink champagne. As one of the greatest women to work in the champagne industry in the house whose name she bears, Mme. Bollinger brought champagne through the Great Depression and World War Two. She promoted a style of champagne that changed the industry, moving it from the sweeter side of the spectrum to the dry the British always seem to favor. She was the face of the Bollinger brand, an unusual position for a woman in 1941, and through her efforts, helped the city of Ay, after the war, while earning several honors from both Great Britain and France. She continued the tradition of providing the royalty of England with champagne for all of their events, but more importantly creating champagne so iconic that even James Bond drinks it.

Champagne is a drink of celebration, and is there a better time to be celebrating than on Valentine’s Day? Love is in the air, chocolates and flowers are roaming through offices and homes around the world, so why not bring out that bottle of champagne you were saving for a special occasion? And while you are enjoying your wine, enjoy some interesting facts, trivia, and quotes about this bubbly beauty.

Dom Perignon, considered the father of champagne, was not trying to create a sparkling drink. He was trying to
prevent it. The bubbles in champagne were a flaw caused by secondary fermentation. Cold stops the fermentation process, and can leave some sugar in the bottle. When spring comes back and the weather warms up, the fermentation starts up, and creates the fizz. Dom Perignon was the father of blending grapes before pressing them.
The grapes blended to make champagne in the modern era are Chardonnay, Pinot Noir, and Pinot Meunier.
Modern champagne tastes were determined by the British. Champagne was first deliberately created by a man named Christopher Merret in the mid 17^th century. They liked the carbonation in their wine, though it was the French king that Louis XIV made it popular with the nobility. It was much sweeter at the time. It was the British again that demanded drier and drier champagne, giving us the general range of sweetness we enjoy today.
Uncorking a bottle of champagne is serious business. Before the glass was strong enough, the secondary fermentation caused bottles to explode. All of that gas with no outlet builds up pressure. It can be up to 90 PSI, just under three times what is recommended in a car tire. Plenty of pressure and a little neck, when put together, create a weapon that can shoot the cork at speeds of up to 50 MPH. That could put your eye out. Ain’t nobody got time for that on Valentine’s Day.
If you are going for distance, not speed, you are going to have to shoot your cork over 178 feet to break the world record, set by an American in 1988.
The bubbles are crucial to the enjoyment of the champagne. There is an estimated 49 million bubbles in a bottle. Moet and Chandon, in tandem with Heineken, spent $7 million dollars on special photography that revealed 250 million bubbles were contained in each bottle. To get the most bubbles in your bubbly, cool the bottle to about 45 degrees F. With the bottle at a 45 degree angle, put the bottom of the bottle against your hip or thigh. The first thing you will need to do is remove the foil, then the cage on the cork. Be careful; sometimes the cork is loose, and removing the cage will cause the cork to pop. Take a towel and wrap it around the neck, making sure you cover the cork. Holding tight to the cork, twist it gently until it comes out. The less noise you make, the more bubbles you get to enjoy in your glass.
Champagne only comes from France by international law. Champagne is part of the larger group of sparkling wines you can find anywhere in the world. If you get it in Italy, it is prosecco , which is becoming very popular. Spain has cava, Germany has sekt, and Portugal has espumante.
The Spanish sparkling wine cava, made mainly in the Catalona region.
How sweet do you want your champagne? Brut Nature is the driest of the dry, with no sugar, or very little, added to the wine. Extra Brut has some sugar added, but it still very dry. Brut is the most commonly purchased champagne, and is still a little on the dry side. Extra sec has a little more sweetness than Brut, and a little more sugar added. Demi Sec is dessert-level sweet, with quite a bit more sugar added. Sec is a very sweet champagne, definitely served after a meal as a dessert.
We prefer to drink champagne in a flute, but if you watch older films, you can see them drinking champagne out of a wider glass known as a coupé. It does not hold the bubbles as well, but was the traditional way of drinking champagne. It is also said to be molded from the breast of Marie Antoinette. Let them eat cake indeed…
Beautiful women have always been linked to champagne. One of the most beautiful women of all time, Marilyn Monroe, is rumored to have taken a bath in over 350 bottles of champagne.
The tallest champagne flute was revealed at a festival in Italy. It stands seven feet tall and can hold twenty two bottles of champagne. The largest bottle of champagne currently made is called Midas, holding forty regular sized bottles of premium bubbly. Only six were made, at a cost of $100,000 a bottle.

While Valentine’s Day is a special day and calls for a special celebratory beverage, champagne is something that can be enjoyed every day. The season of champagne tastings is usually in December for New Years or Christmas, but many restaurants will sell certain champagnes by the glass if you are looking to try some out. The staff here will let you know when the next tastings or events are. Spend today surrounded by friends and loved ones, and celebrate with a drink that has a little more sparkle.

Sipping your Chocolate

February 8, 2013 By Brian Petro Leave a Comment

Valentine’s Day is a day of hearts, flowers, wines, romance, and boxes and boxes of chocolates. Chocolates are among the most popular gifts to give on Valentine’s Day, making local favorites like Esther Price, Winans and Signature Confections very happy. We like our chocolates as truffles, bars, bons bons, dips, and any number of creative ways. The people that discovered chocolate, the early Mayans and Aztecs, would be completely baffled by how we use chocolate. Xocolatl, or “bitter water” in Nahuatl (Aztec), was fermented and drank, usually by the upper classes. They would also thicken up the drink on occasion with corn and chilies, turning it into porridge. The Spanish were the first to add milk and sugar to it to sweeten it and turn it into the chocolate that we know and love. They were still drinking it until the 17^th century, when the chocolate candy craze hit Paris. For a thousand years, chocolate was a beverage. And in this modern era of craft beers, flavored spirits, and experimentation, you can make it a drink for your Valentine’s Day celebration.

WINE

Pairing wine and chocolate is something that people have built whole festivals around. Godiva has even wisely added a page to their website to help you start off, and give you tips on what to look for when you pair it yourself. Putting the two together into one drink is something that is fairly new to the drinking scene. ChocoVine came out of the gate strong in 2009 with high ratings, and it has maintained them since. The people I know that have tried it have had nothing but good things to say about this blend of red wine (they use Cabernet grapes) and Dutch chocolate. In the same category is ChocolatRouge, another blend of chocolate and red wine, this time using California red wines. These are fairly inexpensive bottles, and their richness great to use as a dessert or treat. Their websites also suggest you can use them in cocktails.

BEER

The craft beer movement has encouraged experimentation with a full range of flavors, from savory to sweet, fruity to earthy. The chocolate end of the spectrum is full with delicious porters and stouts, using the already deep flavor of a well-roasted malt to enhance the chocolate added to the brew. The first one, and still one of the better ones, is Young’s Double Chocolate Stout. Southern Tier makes and utterly delightful stout, Choklat, that is a must taste for the chocolate lover. Stouts are a great winter warmer, which has the Brooklyn Brewing company bringing out their Black Chocolate Stout at this time of year. One of the richer chocolate beers is Samuel Smith’s Organic Chocolate Stout, which has a very strong and smooth chocolate taste. In 2001 Rouge Ales released their Chocolate Stout around Valentine’s Day and have not looked back. They followed up this award winning beer with a Double Chocolate Stout, which ramped up the chocolate flavor to satisfy the sweetest tooth. This is a very small sampling of some amazing chocolate beers in the area.

LIQUOR

For a very long time, if you wanted to add chocolate to a cocktail, you were reaching for the crème de cacao. It comes in two varieties, white and dark, and is base liquor infused with chocolate, sometimes a hint of vanilla. It is not something that is the star of the show in a cocktail, more of a supporting actor to the other flavor that is going on. It was not until the explosion of the craft cocktail movement that the options for how to add that chocolate flavor grew.

Godiva Chocolate Liqueur is the most popular of the new wave of chocolate liqueurs. Creamy and thick, it is more reminiscent of Irish cream and holds a great deal of flavor. It comes in White Chocolate and Original Chocolate, depending on what you are in the mood for. One (very appropriate) cocktail you can make with the liqueur:

Aphrodisiac

2 oz. vodka (chocolate, if you prefer)
1 oz. espresso
1 oz. Godiva Chocolate Liqueur
1 oz. coffee liqueur

Chill a martini glass. Pour all of the ingredients into a mixing glass with ice, and shake it until it is foamy. Strain the ingredients into the chilled cocktail glass. You can add chocolate syrup inside of the glass as a decorative element, or rim the glass with cocoa powder.

While you are looking for good chocolate liquor to use, you may want to take a look in the vodka aisle. Since Absolut kicked off the flavored vodka party in 1986, there has been an explosion of flavored vodka. That explosion had not fully made it to chocolate, as there are very few pure chocolate vodkas on the market. Pinnacle has a Chocolate Chip and Chocolate Whip Cream flavors, but they are not true chocolate. For true chocolate, you have three options. If you are someone who is very particular about your vodka and the environment it comes from, 360 offers a Double Chocolate flavor. Three Olives makes some innovative flavors, but kept it simple and sweet for their chocolate vodka. Three Olives will also be the one that is easiest to find. It is a great brand. Van Gogh, while their Rich Dark Chocolate vodka has some great flavors and a darker color, it is harder to find in the stores. It is also the most expensive of the three. That chocolate martini you are making will benefit from any of these fine vodka selections, and either kick off or end the night in fine fashion.

Boxes of sweets are not the only way to being chocolate into the holiday. Beer, wine and cocktail lovers can also drink in some chocolaty goodness to celebrate being with a loved one. Belmont Party Supply can help you select a few beers to enjoy the evening with, and Arrow Wine has the full selection of chocolate infused liquors mentioned. They also have Piece of Cake’s Chocolate Cake liqueur, and chocolate infused whip cream for a garnish to your drinks. If you are looking to try chocolate in the way the ancient Mayans and Aztecs enjoyed it, Dogfish Head has it taken care of. Using flavors taken from samples discovered in 1200 year old pottery, Theobroma has a unique chocolate and chili flavor to it. It is very difficult to find, but if you can, it is a treat. There are plenty of great Valentine’s Day festivities for you to enjoy in the Dayton area, and a wide variety of ways to get your chocolate fix at any of them. Enjoy the day…and your chocolate!

Perking Up for National Gourmet Coffee Day

January 18, 2013 By Brian Petro Leave a Comment

Jules Winnifield is not a coffee connoisseur. While hiding a dead body in his friend Jimmie Dimmick’s garage in the groundbreaking 1994 Tarantino movie “Pulp Fiction”, Jules was offered a cup of coffee and was astonished at how good the quality was. “Mmmm! Goddamn, Jimmie! This is some serious gourmet s***! Usually, me and Vince would be happy with some freeze-dried Taster’s Choice right, but he springs this serious GOURMET s*** on us! What flavor is this?” Jimmie, being concerned about the contents of his garage, was not amused. “I don’t need you to tell me how good my coffee is, okay? I’m the one who buys it. I know how good it is. When Bonnie goes shopping she buys S***. I buy the gourmet expensive stuff because when I drink it I want to taste it. But you know what’s on my mind right now? It AIN’T the coffee in my kitchen.” His pressing concerns are not our pressing concerns, but one thing may have stuck out: how did he get gourmet coffee in a non-Starbucks cup? We celebrate National Gourmet Coffee Day on January 18 by exploring the evolution of the gourmet coffee scene.

Gourmet coffee in the United States is still relatively young. The first gourmet coffee store was Peet’s Coffee and Tea, started in 1966 by Alfred Peet in Berkely, Ca. He was an immigrant from the Netherlands, and was used to having good coffee available to him. European coffee was rich and crafted, with depth and flavor that Peet did not get out of American coffee. Peet’s set the table for other gourmet coffee shops in the United States. Coffee in America had been in a state of decline since the end of World War II. People had become used to an inferior brand of coffee through rationing. It carried on for a few decades until the 1970’s and the growth of Peet’s and the birth of another giant in the industry, Starbucks. These two companies began their growth as gourmet coffee roasters; it was not until the late 80’s when Howard Schultz bought the company and began to expand from Vancouver to New York.

It was the national growth of Starbucks that created a demand for espresso and other European-style coffees across the country. Gourmet coffee went from something only immigrants enjoyed in their own homes, and possibly some shops in local ethnic neighborhoods, to something everyone wanted. It became a very affordable luxury, and the demand was huge. The espresso machine was originally created to take the gallons of coffee that had to be brewed and reheated for each patron and turn them into individual cups of freshly made coffee. The coffee was delicately roasted and finely ground to make a delicious, dark coffee that would fit in a small cup. The espresso machine had an added benefit; not only did it make water piping hot in a rapid manner; it could also be used to make milk hot. Espresso became the base for a core group of coffee drinks: the café latte (hot milk is added to the espresso in a taller glass), café au lait (foamed or steamed milk poured over a shot of espresso in a shorter glass), the cappuccino (espresso, hot milk, and steamed foam layered on top), and the macchiato (espresso is added to warm milk, the coffee leaving a mark on the milk). The Americano was also created, which is a shot of espresso with hot water, for American soldiers that could not handle the richness of the espresso. These drinks became the base for the First Gourmet Coffee Movement. Looking closely at the menu of most gourmet coffees shops, those drinks are the base for all of the other drinks they created.

Like any good movement, people kept moving forward and discovered something else. Coffee could stand on its own in terms of flavor. It did not need to be something fancy, including multiple flavors and a long list of instructions to make. Coffee could be simple, just water and beans, possibly some cream and sugar. The information age has allowed us to really dig into where the coffee you drink comes from, down to the farmer. People have become fully invested in the whole process, from growing to roasting to brewing to tasting. Experts choose and roast the beans according to where they are from and what flavors they are looking to bring out. They are focusing more on the underlying tastes of coffee, from the berry and citrus flavors that emerge from Ethiopian coffee to chocolaty and sweet coffees from Central America. Classic brewing techniques have become more familiar, with French presses and vacuum pots coming back into vogue for their brewing qualities. Special coffees are selected to be prepared with certain dishes, similar to what you would expect from a wine tasting. Coffee shops and private individuals are conscious of the full range of flavor they can get out of the dark beverage, and the focus is now on the basics, enticing the natural essences of the beans out.

We are very lucky to have so many great coffee shops in Dayton to help us with this process. Winans Fine Chocolates and Coffees has been open since the 1961, serving chocolates with their coffees (which they have been brewing for about fifteen years). Boston Stoker was soon to follow, roasting beans and offering gourmet coffee since the early 70’s. The Ohio Coffee Co. has been doing a brisk trade in the coffee business as well, keeping downtown awake since 2009. The great places to get coffee downtown continue to open and offer incredibly well crafted coffees and foods. Ghostlight Coffee, Press, and Eclipse have all opened within the last two years, adding some great environments as well as some interesting coffee options.

Check out ALL of the best coffee shops across the region in our new Dayton Dining Guide!

From its beginning in the mid sixties, gourmet coffee has explored a wide range of meaning to a wide range of people. Some people look at it from a classic standpoint, embracing the espresso and its kin as what is gourmet. Almost as a reaction to the complexity Starbucks injected into upscale coffee, there has been a movement towards just embracing coffee as it is, enjoying the roast, the bean, and the process of enjoying a fine cup. If you have a favorite coffee shop we have not mentioned, feel free to add it in the comments. And if you need anything else, just chill out, enjoy a nice cup of coffee on National Gourmet Coffee Day, and The Wolf will be coming directly. Cheers!

A Spot of Tea to Warm the Soul

January 11, 2013 By Brian Petro Leave a Comment

There is something absolutely thrilling to people about looking at fossils in a museum. Staring up at the skeletons of huge, ancient lizards allows your imagination to wander. What did they really look like? What sort of coloration did they have? You can stand there and look at the artists renderings of them, what the scientists tell you they should look like based on what they know about modern lizards and how they might have changed over the years. However, you can also look at them and imagine what you think they might have looked like. Add some spines, or smoother skin, or different colors, absolutely anything to suit your fancy. A simple structure to allow your imagination to play and an ancient history are also part of cocktail culture. January 11^th is a day where we celebrate one of those cocktail dinosaurs; something that is more of a skeletal idea than a fully evolved, finished recipe. It is the hot toddy, and January 11^th is National Hot Toddy Day.

The toddy palm is common in India, and that is where the first bones of the cocktail can be found. The locals would tap the trees to get the sap and they allow the sap to ferment in the warm sun, creating a palm wine. If you take the wine and distill it, you get brandy; if you take palm wine and distill it, it becomes arrack. India is a very hot country, and the British were not used to that sort of heat. The colonists would drink anything to cool off and get away from the heat. Fortunately the natives already had something ready for the overheated British; a drink called “panch”, which is Indian for “five”, supposedly the number of ingredients contained in the beverage. It had water, some spices, lemon, sugar, and the arrack. It watered everything down, was refreshing, and made the days a little more bearable. It was so good they brought this panch back to Britain with them, but used the name of the tree that it originally came from. The drink became known as a toddy. A cold toddy.

The toddy continued to evolve once it made it north. Britain is a chilly, damp place. Cool and refreshing drinks do not go over as well there, since the environment is chilly more often than not. They are trying to figure out ways to warm up, not cool down. Water, spices, sugar…sounds like a good hot cup of tea to me. They were now roughly five thousand miles away from the arrack that was used in the original recipe. Being British, they kept calm and carried on, substituting the arrack for whiskey and gin. Some stories say that this mixture of sugar, water, and lemon was used to soften the overly peaty and strong Scotch whiskeys in the 18^th century, making them more favorable to women. England loves their gin, and the juniper in the gin went well with some spices that are found in tea. Yes, tea had also become an element to add to this loose recipe, mixed more to the taste of the drinker and a general idea than any specific recipe. The bones of the recipe were still there, but the flavors and the details adapted themselves to the environment.

When the British travelled to America, the evolution continued. Scotch was not as easily available, but there was no shortage of liquors ready to take its place. Traditional liquors like gin and brandy were still very popular in the colonies, but newcomers like rum, bourbon, and rye whiskey were growing in popularity. There was also more access to sweeteners like honey and molasses, not just the sugar that was more traditional in Great Britain. In colonial times, sugar was not granular; it was brought in blocks and you had chip off and crush what you needed for the drink. The stick that was used (in some of the tales) was called a toddy stick, another possibility for where the name came from. Tea was still readily available to mix all of the ingredients in. The one major thing the colonies added was a standardization of the size. It went from something that could be made in a mug, a quart, a punch bowl, or any large container for multiple servings. By the end of the 19^th century, famous bartender Jerry Thomas had compressed the cocktail into a cup. Everything had also start to become a little more codified. The revolving carousel of liquors finally stopped at whiskey (though rum and gin was still found to be more popular in New England), the sweetener became sugar, and the tea went away for a while in favor of hot water (though now tea or spice is considered part of the drink).

What kept such a simple, erratic cocktail so popular over such a long period of time? While the flexibility of the drink helped keep it popular for a wide range of palates and environments, the biggest reason was the supposed medicinal purposes. People would drink it when they were under the weather, which made them feel a little better for a while. It was hot, which helps loosens up mucous and helps you breathe a little easier; if you use tea, you also get the benefits tea brings. The acid in the lemon adds some vitamin C, and using honey helps to coat your throat as well as the other medical benefits honey has. Alcohol has been used for years either as a medicine (as vodka was in Poland and Russia) or as a big part of medicine (like it was at the end of the 19^th and beginning of the 20^th century). The problem of using alcohol as medicine too often is that the cure can be worse than the disease. Yes, the alcohol makes you feel a little better for a short time, but it is dehydrating. It may leave you feeling a little worse than before you drank it. Drinking too many will give you a hangover. A small dose before bed, however, can help you sleep a little better while the rest of the ingredients go to work. A hot toddy will help to relieve some of the symptoms of a cold or flu, but it is not a cure. You should still use medicine for that.

Hot Toddy

1.5 oz. whiskey
.5 oz. lemon juice
.75 oz. simple syrup
4-6 oz. of hot water
Tea bag or other spices (cinnamon or nutmeg are traditional)(optional)

Brew the cup of tea to your taste. In a cup, stir together the whiskey, lemon juice, and simple syrup. Add the tea, and then stir the mixture a few more times. You can garnish it with a lemon wedge or cinnamon stick. You can also substitute hot water or cider for the tea, and rum or brandy for the whiskey.

As this mysterious cocktail passed from continent to continent, it changed and adapted to the needs of the environment it was in. With all of the changes it made, from a cooling drink in India to a warming drink in America, the basics never changed. The skeleton of a drink was created that maintained a certain simplicity while emphasizing a world of possibilities. You can usually order one at a bar (can you imagine the whiskeys you can choose from at The Century Bar for this one?), but why? Wrap yourself in your warmest blanket, find a great book, and settle in with this steaming cup of goodness next time you feel a little under the weather. What you put in it is all in your imagination, as long as you stick to the basic structure. Happy National Hot Toddy Day!

Bloody Delicious

January 1, 2013 By Brian Petro 1 Comment

There are so many Bloody Marys to discuss, who knows where to begin? Queen Mary I of England first picked up the name during her reign from 1553 to 1558. Her prosecution of the Protestants was brutal, ranging from exile to execution. The rate at which she executed them was extreme, earning her the nickname of Bloody Mary. There is also a game you can play during Halloween (or any sufficiently dark sleepover) where you go into the bathroom and stare into the mirror, chanting the name “Bloody Mary” over and over again to either summon the ghost of the murderous Queen Mary, or a witch of the same name. Summoning the ghost in the mirror will not make her happy, and you have to turn the light on in the room you are playing before she breaks through the mirror and rips your soul to pieces. Or does something considerably worse. January 1, National Bloody Mary Day, on the dawn of a brand new year, does not seem to be the best time to celebrate either of the two previous ladies. The spicy, vodka based cocktail you sip at brunches is a better thing to focus on. It might be your first cocktail of 2013, working hard to cure your hangover.

The history of the Bloody Mary cocktail is as interesting and complex as the drink itself. It was invented in the early 1920’s by a man named Ferdinand “Pete” Petoit at Harry’s American Bar in Paris. He claims to have named it after a woman named Mary, who would spend hours at the bar sadly waiting for a less than stellar, or punctual, boyfriend. Initially, the drink was made with equal parts of vodka and tomato juice, making it a thick and rather bland drink. When Petoit moved the drink with him to America, he began to improve it, adding Worcestershire sauce, Tobasco, celery salt, salt, pepper, lemon juice, and anything else to spice up the tomato juice. The other thing that was changed in America was the liquor. We may think of vodka as a spirit that has always been around, but the United States did not get on the vodka bandwagon until the 1950’s with Smirnoff’s big, “Breathless” push. The base spirit in the 30’s and 40’s became the much easier to find gin, and the name of the cocktail switched over to a Red Snapper. Some theories abound that we delicate Americans could not handle the original name and it was switched for that reason. When the Smirnoff promotion fully hit the United States, the company used the Bloody Mary as one of the cocktails to promote the spirit, it was launched into the American bar scene.

The Bloody Mary is considered by most cocktail historians and scholars as a staple drink, and is included within the pages of every cocktail book published since it was invented. They are so iconic that in 1986 Absolut vodka introduced Absolut Peppar, the first commercially made flavored vodka, specifically for the Bloody Mary craze that was going on at the time. The Bloody Mary may be a cornerstone of many bars, but it is not universally liked. Many cocktails scholars, including David Embury and Gary Regan, are not fans of the drink. Embury went as far as to call it “strictly vile”. The thickness of the drink or the savory flavors tend to turn off as many people to the drink as it attracts. It is also not something popular to drink in the evening; it is too thick to drink many of them at one sitting. But having one at breakfast is very acceptable. In fact, the vitamins and minerals in the tomato juice, along with your eggs, toast, and bacon make a pretty handy hangover cure for everything you DID drink last night. A Virgin Mary, all of the nutrients, none of the alcohol, makes an even better cure.

The recipe…yeah, about that. There is an art to making a Bloody Mary. The main ingredients of vodka and tomato juice are not in question. The spices that go into the cocktail is where the lines get drawn. The inventor himself laid out the spicy ingredients as salt, black pepper, cayenne pepper, Worcestershire sauce, and lemon. Over the years other spices have been introduced or experimented with, like horseradish, sriracha, dill, rice vinegar, mustard, and many others. Ultimately, the goal is to make sure you are balancing out the sweet tomato juice with the spices as not to make either overpowering. Garnishes for the Bloody Mary fall into the same category. Many people associate a celery stick as the garnish, but you can also use a lime wedge or olives to finish off the drink as well.

Bloody Mary (Classic version)

2 oz. vodka (pepper or bacon works well)
5 oz tomato juice
.5 oz lemon juice
4 dashes of hot sauce
2 dashes of Worcestershire sauce
A dash of salt
A dash of pepper
Celery salt (optional)

Pour all of the ingredients into a mixing glass with ice. Roll the ingredients back and forth between two separate glasses. Rolling a cocktail mixes all the ingredients gently, so the tomato juice does not get very thin and bubbly, as it would if it was shaken. You can add a dash of celery salt to the top of the cocktail, or rim the glass with the salt.

Tyrannical queens and creepy children’s games aside, the Blood Mary is rich in flavor and history. It is evolving as tastes change as other bartenders get their hands on it. You can get it very well made at most brunch places in the area, or you can make it at home with spices you have there. With the biggest party of the year being on December 31^st, having a classic brunch cocktail/hangover cure celebrated on the first day of the year only makes sense.

Let us know where you are having your Bloody Mary today, and who makes the best ones in Dayton. Happy New Year everyone!

Waiter, There is Champagne in my Cocktail…

December 28, 2012 By Brian Petro 1 Comment

Champagne is a beverage that we bring out only at special celebrations. It was the French royalty at the beginning of the 18^th century that popularized the trend of drinking this sparkling beverage. It became perceived (with marketing help from the grape growers in the Champagne region of France) as a drink of the affluent, so the people of the middle and working classes only would drink it for special occasions. Even though champagne and other sparkling wines have become fairly easy to find and purchase at a modest price, it is still something we associate with infrequent celebrations and special events. We see it when sports teams win championships, when couples get married, maybe when someone smashes a bottle of it to christen a boat, and of course, New Year’s Eve. People sip it straight out of a flute or a coupe if they are feeling a little more vintage vibe. What you do not see much of is people mixing it into a cocktail.

A mimosa at breakfast is typically the extent of people’s experience with a champagne based cocktail. Possibly a bellini for brunch or a light lunch drink. There are so many more cocktails you can make with champagne as the base, playing off the general sweetness and effervescence of it. The one thing you always want to keep in mind: champagne is very carbonated. Take care when you are mixing the ingredients together. Also, champagne is a sparkling wine specific to the Champagne region of France. It belongs to the larger category of sparkling white wines where you will find cava (Spain), prosecco (Italy), and sekt (Germany). For the purposes of the recipes, I am going to use what the original source calls for. You can use other sparkling wines, but the taste will vary accordingly.

Champagne Cocktails 101

Here are a few cocktails you can make with champagne and common liquors, or other mixers you may have at your party.

Bellini

1.5 oz. peach schnapps
4-6 oz. prosecco

Pour the peach schnapps into a flute, and then add champagne. Stir gently, and garnish with a peach slice.

Before all of you bartenders and other cocktail experts leap upon me, a traditional bellini is made with white peach puree, not peach schnapps. If you can find the ripe peaches in the store, or premade peach puree, substitute that for the peach schnapps. I have even
seen this recipe called a Dirty Bellini.

Mimosa

2 oz. orange juice
.25 oz orange liqueur (triple sec, Grand Marnier, etc.)
4-6 oz. champagne

Pour the orange juice into the flute, and then add champagne. The orange liqueur is added last, as a float, and is optional if you do not have it available. It will also not be bad to have on New Year’s Day.

Black Velvet

Stout (Guinness is the traditional choice)
Champagne

Add equal parts stout and champagne into a pilsner glass. It is a bigger trick that you might think. I will usually put the champagne in first, and then add the stout VERY slowly, keeping a close eye on the bubbling of the champagne. When Prince Albert passed away, the whole country went into mourning with Queen Victoria. Even the champagne, with the help from Guinness, was black with sorrow.

Champagne Cocktails 201

Very popular, you may need to purchase a few specialty ingredients, or make a few extra preparations for these cocktails.

Kir Royale

.5 oz Crème de cassis
6 oz. champagne

Pour a standard pour of champagne in a flute and add the crème de cassis. Crème de cassis is a black currant flavored liqueur. A kir can also be made in a similar fashion, substituting a dry white wine for the champagne.

Champagne Cocktail

Sugar cube soaked in Angostura bitters (2 dashes of bitters should do)
6 oz. champagne
Splash of cognac (optional)

Place the sugar cube in the bottom of the flute. Pour the champagne over the cube, allowing the sugar and bitters to dissolve. The cognac float at the end is more popular in England than it is here. This is another notable vintage cocktail, something you will see mentioned in more than a few black and white movies. Talkies, as the kids call them.

Poinsettia

3 oz. cranberry juice
1 oz. orange liqueur
3 oz. champagne

Pour the cranberry juice and orange liqueur into a flute and stir together. Add the champagne and enjoy. It is seasonal, festive, and delicious.

Champagne Cocktails 301

These are going to take liqueurs that are a little more obscure or expensive, and much more preparation.
They may be a little less known generally, but have a place in cocktail history.

Death in the Afternoon

1 oz. absinthe or Pernod
5 oz. champagne

Pour the absinthe into a flute, and then add champagne. Absinthe balances out the sweet champagne with a hint of wormwood and licorice flavors. Ernest Hemmingway, who is credited with the creation of the drink, also suggests in the recipe to enjoy three to five in the afternoon. This probably explains quite a bit about his work.

French 75

1 oz. gin
.5 oz. lemon juice
1.5 tsp. simple syrup
4 oz. champagne

In a mixing glass, combine the gin, lemon juice, and simple syrup. Shake it, and strain the contents into a Collins glass over ice. Top it off with the champagne and gently stir it. Garnish with a cherry and an orange slice. If you are not a fan of gin, you can substitute it with cognac. This cocktail got its name because it was said it felt like you were hit with a French 75mm field gun, a staple of the French army during World War I and the first piece of modern artillery. Boom.

Seelbach Cocktail

1.5 oz. bourbon
.5 oz. orange liqueur
7 dashes Angostura bitters
7 dashes Peychaud bitters
4 oz. champagne

Mix the bourbon, bitters, and orange liqueur briefly over ice, and strain into a flute. Top off the mixture with champagne. It was created at the Seelbach Hotel in Louisville just before Prohibition hit, and the original recipe for this cocktail was lost. It was found recently and brought back to life, with a shocking amount of bitters that offer some balance to the sweetness of the champagne, bourbon, and orange.

You know champagne is going to be in the mix on December 31^st. With a little more planning and a few more purchases, you can have a wide range of cocktails available that can be made with that single ingredient. Of course, there is nothing wrong with just enjoying it as it comes out of the bottle. If you enjoy a little too much of it (since you will not be driving, right?), we have a few remedies for the hangover on January 1^st.

Have a wonderful and safe New Year’s Eve, and a prosperous 2013.

Cheers!

So You Want to Bar Tend…

December 2, 2012 By Brian Petro 1 Comment

Perhaps you will be making many of these…

Bartending has a fog of grandeur around it. We lean against the bar polishing glasses, we are in touch with deeper wisdom than many mortals, and we know the ins and outs of every drink known to man. In the middle of the chaotic bar scene you are used to, we are the men and women who navigate through it all with ease and confidence, remembering drink orders of most of the patrons. That is why we always get one or two numbers a night from the people in the bar. I hear more than once or twice a week how nice it must be to be a bartender, and how they would love to do what I do.

Bartending is a tough gig. The hours are long, there is quite a bit of very physical work involved (kegs and cases of beer are incredibly heavy), and the pay is always uncertain. Being on top of your game means doing what people in other professions do: reading the trades and books, searching the internet for the edges of the trends, and trying to stay one step ahead of what your customers might be demanding. You get to deal with very drunk people, sometimes demanding people, and of course cleaning up after a great party every night.

There are good and bad things about every job. The first time I went behind the bar, I knew it was something I was going to love doing. It was comfortable, like a well worn t-shirt. It is not something for everyone. If you are looking to eventually work your way into becoming a bartender, here are a few things you want to consider:

Pick your spot. It is interesting to note that not all places offer the same sort of bartending. Jokers and the Funny Bone work on the premise of speed. We had a limited amount of time, and we wanted to make the best cocktails at the fastest pace. That leaves many cocktails with muddling out. Or making cocktails with fresh squeezed ingredients. However, there are places around town where they can take their time to squeeze oranges for each drink, and delicately muddle the mint in a mojito. They may even make their own liquor infusions. On the other end, some bartending jobs are little more than pulling draughts, pouring shots, and opening cans. Look for the type of bartending you want to do, and try to get in a place that offers it.
Prepare for a long apprenticeship. I started bartending at Jokers Comedy Café in 2005. I started working at Jokers in 2002. I do not know of any bartenders that walked in and right away got the job unless they had some experience. And not classroom experience; real world behind-the-bar experience. To become a bartender, you are going to have to take some time lurking in the shadows at the place you want to bartend at. Maybe as a bar back. Maybe as a server. Just get in somehow, and let the manager know you want to be a bartender. It may be a long time, but you might actually get back there. Then there will be a period of working the Tuesday dinner shifts, the Sunday brunch shifts, or other less than desirable bartending periods. Once make it through all of this, it makes it easier to get bartending jobs at other places.
Everyday you’re hustling. There is a hierarchy in the serving industry, and bartenders are on the top of it. There are usually very few of them compared to other positions in the restaurant, and they are picked from the best servers and workers. They are given the most autonomy out of any position, and it is not by shirking shifts and needing to be prodded to do their job at every turn. Why? They are in charge of one of the most precious commodities a bar has: the liquor. The management has to trust you with such a vital and expensive part of their business. You have to show them that you are that person they can trust.
Study the menu. See the type of drinks they offer, and the types of drinks people are ordering. I have made hundreds, possibly thousands, of Mai Tais and Blue Kazoos (.75 oz. blue curacao, .75 oz. Bacardi 151 rum, and lemon lime soda, served in a highball glass). I could count the number of Rob Roys or Rusty Nails I have made on my fingers. This gives you a chance to start learning the popular drinks and how to make them.
…or opening quite a few of these.
Learn your trade. What is the difference between cognac and brandy? What craft beers are starting to become popular? Who is Jerry Thomas? Or Gary Regan? These are things you want to start learning as you are waiting to become a bartender. Go to tastings like the Century has for whiskey, the Trolley Stop has for beer, and various places around the area have for wine. Read books. Check out magazines. Surf the web. Absorb everything you can, and use it. Your customers will thank you for it. Hopefully with money.
Weekends? Holidays? Most people see weekends and holidays as a time to relax and spend time with family and friends. While they are winding down, you have to be winding up. Weekends are when you make your money. Friday and Saturday night are the prime shifts, when all the real money making occurs. Though, you have probably learned all this through the apprenticeship phase. Or just by looking around when you are out on Friday and Saturday while waiting for a table. It could cause some friction with family and friends when you tell them you really cannot make it for the big Saturday graduation party because you have to, you know, pay rent. It becomes a trade off you have to be willing to accept.
Love thy customer. The other side of your bar has people on it. They are not the enemy, they are not walking ATMs, they are not trying to make you have a bad night. They just want a drink, even if that drink is something that makes your bartender soul cringe (chocolate martini with Tanquery, anyone?). They want to celebrate their birthday, have fun on their date, or commiserate a bad day with friends. Your rough night behind the bar, broken glass in the ice, or bartender that did not show up is not their concern. Always smile. Chat with them, ask them about their day, and enjoy their company. Being a great bartender is more than just knowing how to make a good cocktail; it is knowing how to help a few hundred people a night a really good time.

I am a huge fan of working behind the bar, making cocktails for people, and seeing all of them enjoying their night. When I do complain about the bad tipper or the overly needy customer, I remember that they are in the minority, and ninety five percent of the people I deal with are incredible, fun, and are looking to enjoy their night. If after reading all of this, you still are looking to bet back there and make the best damn drinks in Dayton, good luck. I hope you make it. If anyone else has some tips, or wants to share their story about getting into bartending, we would love to hear it. Cheers!

A December Most Merry

November 27, 2012 By Brian Petro Leave a Comment

I’ll have to find something to wear! And drink!

The holiday season is here! The shopping for just the right gift. The endless crowds blocking your path. Writing Christmas cards. Getting your travel plans ready to go. Yes, the holidays are here, and from Thanksgiving to January 2nd, people all over the city are going to be in a more festive holiday spirit. And with that festive spirit comes parties. Lots and lots of parties. Now, either you are going to be planning the parties, or attending the parties. If you are attending, bringing a nice bottle of wine or liquor, maybe a covered dish, is all that is expected of you. But if you are hosting, there are quite a few other things you need to consider. While food may be tops on your mind, let’s not forget what people do while they are eating; sipping cocktails or glasses of wine and telling stories. And why not have some great stories about the party you threw this year, and looking forward to your next one.

How do you prepare for a party from a beverage point of view? Have no worries, this is our gift to you. There are plenty of things to consider:

1. Set up some expectations for the party. Is it BYOB? Will you be providing beer and wine? If people come in knowing a little bit about what to expect, they can be prepared to enjoy what you have to offer, or add a few items of their own.

2. How many guests? This is the biggest thing you need to consider. This will help set up all of the other items you need to get ready rather nicely. Knowing a head count, even an approximate one, will help you buy the proper quantities of liquor, beer, wine, and mixers you are going to need for the party. When you go out any buy supplies, you always want to buy for a few more guests than you think you will have. You never know when someone is going to bring a friend, maybe three.

3. What type of guests? If this is a family affair, you need to make sure you have a wide range of beverages, and not all of them should be alcoholic. Having soda, juices, and water is a good idea for any party, but you should make sure you increase the amount you buy when the kids are over. You may even consider making a few special mocktails for them, so they are not limited to just sodas. That may also involve buying a few special syrups, which are easiest to find in any place they sell coffee or coffee supplies. Da Vinci has an excellent collection of syrups.

This party is going to be GOOD.

4. What do they like to drink? There are plenty of charts out there that will tell you how much liquor to buy when you are throwing a party. And they all give an excellent idea of how much is a good amount. What many do not tell you is that you also need cater it to the people that are coming over. If my family comes down to visit me from Cleveland, I make sure I have a bottle of Jim Beam and a bottle of Buckeye Vodka handy. I also make sure there is a six pack of quality beer in the house. Having a great deal of any particular type of beverage that no one likes, or that is not part of another cocktail, is a bad idea. You are not going to need nearly as much gin and tequila as you will need rum, vodka and wines.

5. Plan your bar. There are plenty of ways you could get your bar ready. You could go for the basics, and only provide beer and wine for your guests, and invite them to bring any special liquor that they may want to enjoy. You could create a theme, and have drinks that all relate to that specific theme. Christmas cocktails? Chocolate, peppermint, and gingerbread cocktails, a bowl of eggnog…you have all the ingredients for a good time. You can also be very ambitious, and shoot for a full bar (see the link to the chart above). No matter what sort of bar you have planned, don’t forget the proper mixers and garnishes, and make sure you have plenty of them. The one thing you do not want to run out of is the main attraction. Even if you are expecting people to bring their own, you want a good selection of juices and sodas for them to mix their drinks with, as well as plenty of ice to keep it all cool.

6. Have a cocktail ready to go. Making something simple and pre-mixed to offer guests as they come in is a great idea to get something in their hand and make them feel welcomed. You can do a punch, so people can serve themselves while you are still welcoming guests. You can also have a simple bar set up that people can help themselves at; single liquor and a mixer or liquors on the rocks. If you plan on bar tending for the night (or have someone to bar tend for you), you can have a simple drink menu available for people to choose from.

Take care of your guests through the whole night.

7. Keep an eye on your guests. People will hit the bar pretty hard when they first get there. Most guests will have a couple drinks in the first hour or so, then one drink per hour after that during the party. You are going to want to spend the first couple hours making sure that the bar stays well stocked with beer, wine, liquor, mixers, and ice. Towards the end of the night, you are going to want to make sure that your guests are not drunk. Talk with them before they go, to make sure their words are not slurring and they have the ability to focus. Hand them something to see how they reach for it. Is it a strong, direct grab or is it wavering, like the person is trying to find it? If they start getting loud or out of control during the party, make sure you somehow cut them off. It is not comfortable, and it is best that you enlist the help of other guests to make sure their drinking is reduced. And if they are drunk, make sure they are not driving home, or you can get them a ride. Having guest bedrooms is ideal, but you can also call a taxi service.

There are plenty of other things to consider, but from a cocktail standpoint, these are the important ones. Parties are events that make memories, and you want the memories from your party to be warm ones. May all of your parties be complete successes! Cheers!

Editors Note: This story was originally run on Dec 2, 2011, but we felt it deserved a rerun!

Short, Dark, and Strong – National Espresso Day

November 23, 2012 By Brian Petro Leave a Comment

A traditional cup of espresso.

Europe is a culture always on the move. In the 1600’s, coffee was introduced to Europe, allowing people to stay up longer to get more done. After it was given the blessing of Pope Clement VIII, it spread like wildfire through the continent, allowing people to stay up longer, be sharper, and get even more done. It overtook beer as a breakfast drink in New York by the 1670’s, and just kept getting more and more popular. Things moved really fast for coffee. The only thing that was not moving fast for coffee was how it was made. There were some innovations, like the French press and the vacuum pot, but they could only make small quantities, taking upwards of ten minutes to make two cups. People had factories to build and continents to conquer, so there was a constant search to speed up the process. It was not until the beginning of the 20^th century, in the explosion of the Industrial Age, that coffee was put on the fast track.

Luigi Bezzera was one of the many people looking for a better way to get a cup of coffee. He created a machine that used steam power to force hot water at a high rate of speed through the coffee grinds, pulling out all of the best aspects of the coffee and doing it rapidly. It took the five minute long process of making coffee down to thirty seconds and the product tasted delicious. A machine to brew coffee for the masses was created in 1884 by Angelo Moriondo, but each cup was not created for individuals. Bezzera’s made a cup of coffee expressly and quickly for each individual. The patent was eventually bought by Desiderio Pavoni and then the machine mass produced, which helped to spread the popularity of this coffee concentrate, referred to as “espresso” (“fast” or “expressed” in Italian), throughout Italy. Eventually it conquered the European continent and went anywhere Italians travelled to. It was not just the speed at which espresso was made that boosted its popularity in Italy; if you wanted to sit down to drink your coffee, you paid an extra fee. Enjoying your coffee standing up made it a little cheaper, so you wanted to drink it a little faster. The espresso machine has gone through many refinements since it was first created. A piston pump was eventually added to force water through the coffee without depending on the boiler. This removed some of the burnt flavor from the espresso, since the water being forced through the grounds could be done at a cooler temperature. This was eventually replaced by an electric pump, which has created the modern espresso machine.

The traditional espresso machine. A big machine for a little drink…

Espresso has a rich, deep flavor to it, much like you would expect when you compress an eight ounce cup of coffee into two ounces. The cup of coffee, however, has more caffeine per serving. Espresso does not have a specific roast required, so you can make a dark or light roast coffee into an espresso. The beans are typically ground very fine; since the water is being forced through at a high rate of speed and you want to get the most flavor out of it. Espresso is also the foundation for a whole industry of beverages. American soldiers started to drink it while they were stationed in Europe during World War II, but added hot water to it do dilute the strong flavor, creating the Americano. Cappuccinos and lattes became popular because of the uniqueness of the foam on top of the cappuccino, and the American tradition of adding cream or milk to their coffee. If you want to add a little chocolate flavor to the mix, you can have a Mocha (also the name of the area coffee was rumored to be discovered). Most coffee chains also offer the ability to add espresso to a standard cup of coffee for a little extra kick, a red eye being one shot, and a black eye being two shots. The deep coffee flavor of espresso has also jumped into the world of cocktails as well.

When people think coffee flavor and liquor, Kahlua is what people reach for. It has been the go to coffee flavoring for drinks for decades. As the flavored vodka boom expanded, there were two companies in the early days that created enduring espresso vodkas: Three Olives Triple Shot Espresso and Van Gogh Double and Single Espresso. Sminoff also has jumped into the mix with their Dark Roasted Espresso vodka, which also steps in with a 100 proof punch. Of course, if you want to make your own espresso vodka, there are simple ways to do that as well (via Bex Huff).

Equipment:

Coarse ground espresso beans
A 4 cup French Press for making coffee
Good vodka (I will always recommend Buckeye)
A funnel
A glass bottle

Process:

Put a ½ cup of the espresso beans in the press.
Add three cups of vodka to the press.
Allow the mixture to sit for about fifteen minutes.
Press down the plunger to strain out the coffee grounds from the vodka.
Pour into the glass bottle for storage.

Now that you have a good, solid espresso vodka (store bought or homemade), here is the most popular recipe used for espresso vodka, the espresso martini.

Espresso Martini 1

1 oz. cold espresso
1.5 oz. vodka
.75 oz. coffee liqueur
.5 oz. white cream de cocoa

Pour the ingredients into a mixing glass over ice. Shake vigorously, and pour into a chilled martini glass. If you want to make it extra fancy, you can rim the glass with powdered chocolate.

Espresso Martini 2

1.5 oz. espresso vodka
1 oz. vanilla vodka or vanilla liqueur (Dr. McGillicuddy makes a fine one.)
1 oz. white cream de cocoa

Pour the ingredients into a mixing glass over ice. Shake vigorously, and pour into a chilled martini glass. If you want to make it extra fancy, you can rim the glass with powdered chocolate.

Espresso’s richness, versatility, and speed of making it has helped it become a staple to the coffee culture that has developed in the United States. It simmered as a novelty until chains like Starbucks helped it to cover the nation with its deep flavor and versatility. Our culture is not going to be moving any slower in the near future, so our need for a quick pick me will continue for a long time. However, we have found other ways to relax with this densely caffeinated drink. Where is the best place to hit before work to get a little espresso pick me up, or the best place to wind down with an espresso cocktail, in Dayton? Let us know in the comments! And however you enjoy your shot of joy to the mind, have a happy National Espresso Day! Cheers!

Hello Sunshine!

November 8, 2012 By Brian Petro Leave a Comment

Just add some avocado shag carpeting, and the 70’s are back!

Cocktails made a very slow recovery after World War II. The basics, like the Manhattan and the martini, came back rather quickly. In all honesty, they never really disappeared. During the 1950’s, like most of the culture, we were slowly getting back into the swing of things after three decades of unrest. We tried to put things back together the way they were, but it really did not work that well. Vodka became the staple spirit, once people realized that three martini lunches could be had without smelling of strong liquor. That led us to the 1960’s, where boundaries were pushed as far as they could go. The tiki cocktail craze hit and drinks got complicated. We went from simple combinations of one or two spirits and one mixer to the Mai Tai, Zombie, Planter’s Punch, and crazy combinations of exotic spirits and mixers. Rum was king, and every drink had multiple mixers, liquors, and garnishes. The 1970’s simplified the cocktail game a little. There were a few throwbacks to complexity, like the Long Island Iced Tea, but simpler cocktails returned. They returned with additional flavors. A little bit of a twist on the traditional. It was in this environment that the Harvey Wallbanger thrived.

The Harvey Wallbanger is incredibly simple to make. Take a Screwdriver (1.5 oz. vodka, 4-5 oz. orange juice, and build over ice) and float an additional .75 oz. of Galliano over it. Simple, but with a little twist. The story behind the cocktail also has a little twist. One story revolves around a surfer named Harvey, who had a bad day on the waves. He lost a big contest, and went to one of the local watering holes, where Donato “Duke” Antone had a drink special going that day: a Screwdriver with a float of Galliano. Harvey apparently loved them, and spent the afternoon drinking them. When he got up to leave, he was stumbling out of the bar, hitting tables and banging into walls. From that day forward, they called him “Harvey the Wallbanger”, and the name stuck to the drink. The twist to the story? It could have been completely fabricated by the Galliano company, who was trying to figure out a way to sell their liquor to a market that was willing to experiment. The drink was invented in the 1950’s, but did not hit its stride until the 1970’s. It was so popular that it actually earned enough votes in the 1972 election to be noticed, and was named as one of the top food fads of the 70’s by the Food Network.

Much like polyester suits and disco, the drink fell back into obscurity after the 1970’s. You will still see a tall, lone, golden bottle of Galliano in bars, just waiting to be used in a Harvey Wallbanger, possibly a Golden Cadillac. It will then go back to its seat on the shelf. There are rumblings that the elaborate craft cocktail movement may be transitioning to simpler cocktails, and the Harvey Wallbanger might become one of the fads of 2013. On this November 8^th, National Harvey Wallbanger Day, search out one of those distinctive cocktails and try and become a trendsetter. Cheers!

SummitUp – The Bowman Connection

October 11, 2012 By Brian Petro Leave a Comment

David Bowman

Facebook had just 100 million members around August of 2008. That is just a little less than the population of Mexico at the time, which would have put it at fourteenth in the world. The number of Facebook users has recently eclipsed 1 billion people, putting it at third in the world in terms of world population, just behind India. That is a massive amount of eyeballs looking to connect to something: entertainment, information, conversation, the list is endless. Since that explosion, everyone from major companies to small businesses have been trying to harness the power of this ever expanding opportunity to connect. It has become a source of innovative campaigns and beautiful disasters. It is a new frontier, and everyone is still looking for how to make it work for them.

David Bowman was one of those people. He had just come back to Dayton from seeing a presentation from Chris Brogan, and was discussing the experience with Sara McCatherine over lunch. The idea was to bring the top speakers from all over, at the edges of the fledgling explosion of social media, and bring them here. Thus the seeds of SummitUp were born. Through plenty of work and hustle, the first SummitUp in Dayton (2009) was brought to life. Every year it has been growing as social media grows, and this year is no different. David took some of his precious time in the final weeks before the Tuesday, October 16th event to answer a few questions about social media for us.

DMM: Your first degree was in political science. What attracted you to marketing from there? Did you see it as a natural extension, or did your interests change?

David Bowman: In college I was drawn to political science, as it was something that was inherently interesting to me. I did well in Political Science classes, so decided to major in it, as I really had no idea what I wanted to do professionally. I had considered becoming an attorney for a while, but ultimately the law did not appeal to me. Instead I went to work in the business world, where I migrated into sales. From there I came to discover the field of marketing and have never looked back. Eventually I got my MBA with a concentration in Marketing, where I began to get a deeper understanding of the field. In the end, Marketing and Political Science are both based in understanding needs and influencing human behavior. The principles I learned in Political Science are directly applicable to my job, and probably give me a bit of a different perspective on things.

Another year, another batch of wisdom.

How have you liked your teaching experience so far at the School of Advertising Art (SAA) ? What are some of the things the students are teaching you?

Teaching at SAA has been amazing. It is one thing to believe you understand something. It is something else entirely to have to understand something well enough to explain it to others in a way that is clear and compelling. I am so fortunate to have been given the opportunity to teach Marketing at SAA. It is making me a better practitioner of my craft and the energy, creativity, and curiosity of my students is inspiring.

DMM: What is the biggest challenge to creating an event like this, where you will have a significant cross section of new users and seasoned veterans looking for something to take away?

DB: SummitUp is challenging in that we want the event to be appealing to early adopters of technology who demand complexity and bleeding edge information while at the same time delivering content that is accessible to newcomers too. Compounding things is that fact that the event is a collaborative volunteer effort with a focus on keeping prices low so that we can attract and educate the largest number of people possible. The goal of the event is not to maximize profits, but rather to maximize the potential of those who attend. We do our best to attract exceptionally talented speakers and presenters to the event, often at a fraction of their typical speaking fee or for free. We then pass these savings on to attendees in the form of very affordable ticket prices. Ultimately, the event has an incredible team of volunteers who work very hard to make sure that those who invest the time and money to attend get value from coming to the event.

DMM: What do you think is the biggest hurdle people have to understanding the value and potential of social media?

DB: People get lost in the incredible amount noise and dizzying pace of change. Author Clay Shirky describes media as the “connective tissue” that holds us all together, which is a great way to think of it. Social media is simply about people communicating with one another, and all media is now social. If people keep things in the perspective of finding ways to use communication to build real and lasting relationships, social media is fairly simple to understand.

DMM: What brands are the best story tellers in the social media realms?

DB: Starbucks, Zappos, Amazon, and Southwest Airlines are some great examples of national brands that are using social media successfully and in very different ways. Locally, brands like Dorothy Lane Market, Olive, and Dayton Children’s are all great examples.

DMM: What do you see brands or people doing on social media that frustrates you?

DB: Not listening, participating, or considering the opportunity to use social media as more than just a push marketing tool.

DMM: How do you see social media platforms evolving over the next five years?

DB: More mobility, more video, more speed, more content, more noise, more people, more, more, more. Hopefully, what brands choose is to more carefully integrate social media with marketing strategy. A recent Duke University Study cites that over 16% of organizations describe their social media efforts as “not at all integrated” with their overall business strategy. This is something that must and will change, as brands begin to understand the real value that strategic integration can deliver.

DMM: Will social media become more integrated into the media department, or is this a new entity?

DB: They will become one in the same. Traditional media is still alive and well, but it is becoming ever more social. As best practices are established and technology matures, social media will become the tradition. Anytime you have disruptive technology changes it takes a while for people to make sense of it all. Eventually people begin to figure it out and then shift their focus to execution. This is currently happening right before our eyes. It is an exciting time to be a marketing professional.

DMM: Social media professionals are still wrestling with how to prove the value to CEO’s, CIO’s, and other C-suite people. Are there certain numbers that offer more proof of value than others? It is ROI, or something else out there?

DB: It is ROI but that has to be framed in the context of customer equity. Social media has the ability to strengthen relationships. The ROI is less about the platforms and technologies and more about the actions and responses created through them. Ideally, marketing professionals are moving toward an integrated approach to marketing. This is more akin to systems thinking as opposed to trying to compartmentalize things. The revolution in technology requires a paradigm shift. It is no longer only about impressions or mass attention. Now it is about connections, loyalty, and long term brand equity that can only come from focused, ongoing communication.

DMM: Are there any social media platforms out there that you can see emerging as a major player over the next few years?

DB: Certainly Pinterest has already shaken thing up in the last year. Google+ will continue to evolve and grow, particularly as Google continues to integrate it with organic search. There are countless other projects and platforms emerging to solve niche problems and connect niche audiences. I will not pretend to have a crystal ball, but I can tell you that we will likely be talking about a whole new mix of tools by this time next year.

David has once again helped to organize an amazing event, bringing talents like Todd Henry, Rohit Bhargava, and Tim Schigel as keynote speakers, and a diverse group of other professionals to run a wide range of breakout sessions. SummitUp tickets are available by phone only, so call and make sure that you have yours. This is going to be a great opportunity to learn about the basics, meet and connect with new people, or refresh and recharge your batteries with new insights. We look forward to connecting with you this Tuesday!

Brian Petro

BEER

Shandies

COCKTAILS

Lynchburg Lemonade

Paloma

Floridita (Or Hemingway Daiquiri)

Strawberry Sorbet

WINE

White Wine Berry Sangria

WINE

BEER

LIQUOR

Hot Toddy

Bloody Mary (Classic version)

Champagne Cocktails 101

Bellini

Mimosa

Black Velvet

Champagne Cocktails 201

Kir Royale

Champagne Cocktail

Poinsettia

Champagne Cocktails 301

Death in the Afternoon

French 75

Seelbach Cocktail

Espresso Martini 1

Espresso Martini 2

Mon 7

Tue 8

Wed 9