Killer Brownie®, the gourmet brownie company known for its decadent, layered indulgence, is debuting a bold new look and a daring motto: “Live a Little.” After more than 40 years of bringing joy to dessert lovers, the brand is transforming its image with striking new packaging and a fresh marketing approach. In partnership with Irresistible Foods Group, Killer Brownie’s goal is to disrupt the bakery, a space where indulgent treats exist without a brand name that truly sticks.
“The bakery section hasn’t seen a lot of change – and for a long time, that was just fine. But today’s consumer is looking for more,” said Chimene Mayne-Ross, Founder and CEO of Killer Brownie. “Killer Brownie is here to bring bold flavor, unapologetic indulgence, and a loud brand personality. We’re not just introducing something new – we’re making the bakery section a destination, giving people something they’ll be excited to seek out.”
Killer Brownie’s rebrand is rooted in four core characteristics: unapologetic, rebellious, confident, and mischievous. This spirit comes to life through vibrant, eye-catching packaging that makes an undeniable statement in the bakery. Featuring a signature bright blue color and bold typography, the new look is designed to break convention and draw consumers in. At the heart of the rebrand is the new motto, “Live a Little,” inviting fans to embrace indulgence.
“Killer Brownie is more than just a dessert; it’s an experience,” said Raouf Moussa, Chief Growth Officer at Irresistible Foods Group. “We’re building on the brand’s impressive legacy of flavor and bringing it to life in a way that can’t be ignored. By combining bold marketing with dynamic in-store presence, we’re giving fans a new reason to get excited about dessert.”

Norman Mayne
Founded in 1988 at Dorothy Lane Market in Dayton, Ohio, Killer Brownie began as a “best-kept secret,” a decadent treat made with rich layers and high-quality ingredients. Norman Mayne, the son of DLM founder Calvin Mayne, explained Dorothy Lane Market started doing boxed lunches, which was also a new concept, not only in Dayton, but just internationally,” Mayne-Ross said. “The dessert in that boxed lunch was the original Killer Brownie, so all of a sudden the Dayton business community started talking about what is this dessert that’s in this lunch and it quickly started to get a local cult following.” He shared that the average grocery store makes about 3% of sales from their baker, but DLM sees 12% from their bakery.
Over the years, its signature indulgence, innovative flavors, and loyal social following have transformed it from a local legend into a cult favorite. Now, through its partnership with Irresistible Foods Group, Killer Brownie is poised to make a national impact, expanding to over 15,000 retail doors and launching direct-to-consumer availability on KillerBrownie.com for the first time. With a bold new look and fearless attitude, the brand is ready to inspire cravings and bring its iconic indulgence to dessert lovers nationwide.
Products Launching on killerbrownie.com: 
- Triple Chocolate with Caramel: Decadent chocolate brownie loaded with chocolate chips, features a layer of creamy caramel and more chocolate chips in the center and finished with even more chips.
- Cookie Dough with Caramel: Golden chocolate chip Killer Cookie™ dough and rich chocolate brownie are baked together with a layer of creamy caramel and extra chocolate chips.
- Chocolatier: A rich chocolate brownie made with premium milk chocolate chips—soft and moist with a thin crackle top.
- Brookie: Golden chocolate chip Killer Cookie™ baked atop rich chocolate chip fudge brownie. Soft on the inside with a slightly chewy edge.
- Kitchen Sink: Rich blonde brownie—mixed with rainbow sprinkles and topped with M&M’s® and mini chocolate chips—is baked atop a decadent fudge brownie.
- Assortment Box: A delightful assortment of sixteen caramel-stuffed Killer Brownie® bites in four gooey flavors—Cookie Dough, Original, Confetti, and Triple Chocolate Thank you!!!


“This anniversary is incredibly meaningful to us,” said Lacie Sims, current owner of the restaurant. “For 45 years, this place has been more than just a business — it’s been a gathering place, a family, and a part of the fabric of Waynesville. We’ve seen kids grow up, couples get engaged in our booths, and locals who’ve come in every day for decades.”

established customer base, experienced staff, and a proven record of success. Interested parties are encouraged to contact Aaron Delidow at 


Conversation with Matthew Burgy of 




Moms have spoken and they want to take a load off this Mother’s Day. OpenTable research reveals 39% of moms have had to book their own celebratory meal, and 44% say that having someone else take the lead on decisions makes Mother’s Day the most special. The findings also show an interest in having their own time out, with nearly one-third of mothers (30%) considering dining out solo as part of their Mother’s Day celebrations, in line with a larger movement of embracing ‘me time.
















Known as “the Olympics of beer,” the World Beer Cup is the most prestigious beer competition in the world, held annually in conjunction with the Craft Brewers Conference® & BrewExpo America®. The Brewers Association recognized 349 winners during the 2025 World Beer Cup awards ceremony on May 1, 2025.


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The Better Business Bureau is pleased to announce the recipient of BBB’s 15th annual Community Honor Award. This year, Habitat For Humanity Of Greater Dayton will receive the distinguished honor.
Habitat For Humanity Of Greater Dayton builds new homes and renovates existing ones to provide the opportunity for low-to-moderate income families to purchase them with zero interest mortgages. It services each mortgage, allowing the organization to work with every homeowner to ensure the mortgage is successfully paid in full, resulting in transformational financial security. It even provides homeowner education classes to all partner families to prepare them for homeownership and provides critical home repair services to income-qualified homeowners who don’t have the financial resources for major repairs or upkeep. In addition, Habitat also runs two retail stores, selling donated household goods, cabinets, appliances, construction materials and hardware to the public. Funds generated in the stores offset operational costs. The organization has also expanded to serve Greene and Clark counties.
The public is invited to join us at the Torch Awards For Ethics Dinner on May 13 at Sinclair Community College’s Great Hall to applaud this organization. You can reserve a table for $999 or reserve individual tickets for $99 per person. To make your reservations, call (937) 610-2277.

